Many of you are already aware of the phenomenal growth of eCommerce industry in past few years, but have you ever wondered how much exactly?
The graph below gives you a better idea about it, courtesy statista, according to which only B2C eCommerce sales are projected to go as far as $1.92 trillion in 2016, exceeding $2.356 trillion by 2018.
Now, you might wonder, what’s the reason behind this exceptional growth of eCommerce industry? Of course, there are many factors at play here, but one of the most significant among them is none other than WooCommerce, a WordPress plugin that can turn any WordPress blog into a fully functional eCommerce platform.
Did you know that WooCommerce surpassed 10 million downloads as far back as October 2015? Not just this, 30% of all eCommerce websites are now powered by WooCommerce, according to a report published by BuiltWith.
All these facts must be tickling your curiosity as to what makes WooCommerce so effective tool for running an eCommerce venture.
So, here I am with 15 of the major reasons why you should prefer WooCommerce over anything else to take care of your eCommerce aspirations.
1. Best Complements WordPress
This might leave you asking how this is beneficial for you. The answer is quite simple; according to calculations done by Vova Feldman on freemius; web hosts around 24 million active WordPress sites right now.
For me, this, in addition to the fact that WordPress backs 30% of all eCommerce websites present on the web currently, makes a reason compelling enough to go for it without much of apprehensions.
2. Convenient Migration
30% does not equal 100%, for sure, and that’s why WooCommerce avidly assists people wishing to switch by offering convenient migration options. You can get more on this here. This is also what compels so many people to try it out.
3. It’s Free and It’s Open Source
Not only can you download WooCommerce for free, but it is also 100% open source. In fact, this is what keeps it alive and thriving, where you can benefit from input of the whole community.
4. Plugin Marketplace
This is what makes it even more interesting and empowering for you, the plugins; not just a dozen or two but 43,458 WordPress plugins at your disposal with WooCommerce as your desired eCommerce platform. There are free as well as paid, so you might choose what suits you the best.
5. It Helps You Sell Almost Anything, Anywhere
When they say it helps you sell anything, anywhere; they are quite right. From mere subscriptions to digital downloads, content to real products, you can put everything on sale with a WooCommerce store, whether you want to be area specific or plan to go global.
6. Crisp Clean Interface
There’s another facet to selling things successfully, you must be able to showcase them well, because a successful sale commences way before a visitor hits the “Proceed to Checkout” button.
WooCommerce helps you superbly in enhancing the look and feel of your products along with efficient navigation through the site, bringing your eCommerce experience up to par with latest trends.
7. Top-notch Responsiveness
According to some interesting facts shared on HubSpot:
This, coupled with the fact that retail commerce revenue via smartphones is expected to surpass $109.44 billion by 2019, according to a report shared by statista, leaves little to speculate on how significant it is for ecommerce stores to be mobile friendly.
WooCommerce makes sure that your e-store looks and feels equally appealing on smartphones just as on desktops, laptops and tablets. In fact, you can turn your already existing WooCommerce store into a lovely mobile app with the help of a few third party tools, all without the hassles of custom coding.
No one likes to get into a business that wouldn’t grow, right? So, when your business grows, the need of your e-store growing with it is quite inevitable. The scalability you get with WooCommerce is simply amazing. Whether it’s the first product you are selling or the millionth, WooCommerce offers you everything in scalability to match your growing business needs.
9. You Are the Boss!
With WooCommerce, no one is the boss, but you. You don’t have to share your data with third party software platforms here, which leaves you in total control of your business. This will also be a relief for your customers, as they won’t be wary of sharing their personal information with anyone else but you.
10. You Become Part of a Global Community
With more than 10 million downloads and 350 contributors, WooCommerce doesn’t only get you an eCommerce store, but it makes you a part of a thriving global community where you can get to real people, real feedback and real assistance in time of need.
11. Customer Support
Talking of support, WooCommerce offers dedicated support services aimed at making the experience of their millions of customers better and better.
Don’t feel like relying on others for setting up your eCommerce store? WooCommerce has got this covered as well. Their extensive documentation thoroughly covers areas like Setup, Extensions, Theming, Snippets, Third-Party Plugins, WooCommerce Cookies, etc. You can dig through the info to help yourself.
13. Content Integration
People respond better to brands that carry a story with them, one their audiences like. And nowadays, no one will listen to your story if you don’t write and publish it well. With WordPress as its base, WooCommerce offers your e-store a seamless integration with the world’s most preferred blogging platform where more than 409 million people view about 22.6 billion pages monthly.
14. Marketing and SEO Integration
Gone are the days when merely having an eStore meant people flocking towards you. Nowadays, you need to market well to make a living. This is where WooCommerce offers you the built-in SEO features of WordPress to market your products/services in the best possible manner.
15. Analytics and Reporting
If you don’t know what’s going on, how could you make it any better? Though Google Analytics is always there to help you out on whereabouts of your visitors and customers, WooCommerce also offers you some basic reporting and analysis features to help you gauge how well you are doing.
Over to You
This concludes my list of how WooCommerce can bestow you with a matchless ecommerce experience, but we would also love having your take on this. How has your experience with WooCommerce been so far, what you loved the most and what bothered you the most?
So, feel free to share your experiences, observations or even reservations on this in the comment section below.