WordPress themes provide quick and easy ways to build landing pages for a variety of different purposes. Some even come with enough features that allow anyone, regardless of their skill level in code, to create their own landing pages.
The use of WordPress themes for landing pages can even be a time/budget saver for busy entrepreneurs who may not have the time to learn how to build a landing page from scratch and cannot afford to hire a developer. They can even help professional developers build landing pages for clients in an efficient manner.
What Purpose Do Landing Pages Serve?
Advertising and customer outreach has almost entirely moved online thanks to the advancements in technology. You’re less likely to hear about products from TV commercials, newspaper/magazine adverts and radio these days. Social media, blogging and online advertising have given marketers the power to reach consumers in a way that’s more direct than they’ve been able to in the past.
Instead of publishing TV and print ads to a mass audience that may not be interested in what you have to sell, you can now target consumers who are more likely to be interested in your product. When you do, you’ll use a landing page to convince them to buy or at least spark their interest.
What Do Landing Pages Do?
In short, landing pages get potential customers to take action through what’s known as a “call to action.” The call to action you use depends on what you’re promoting. If you’re promoting a product, your call to action should be to buy. If you’re promoting your email list, your call to action should be to subscribe. If you’re promoting an event, your call to action should be to sign up or book.
What Content Do Landing Pages Need?
Landing pages need two main pieces of content:
- Information about what you’re promoting.
- A call to action.
In terms of copywriting to increase conversions, any information you release for your product should be written in feature/benefit format. This means you should only mention a feature if you can provide proof that it will benefit the consumer. Any feature that does not benefit the consumer in a significant way should be placed toward the bottom of the page where users are less likely to scroll.
Speaking of which, your calls to action should be featured at least twice on your landing pages, once at the top and once again at the bottom. This encourages users who do not scroll to the bottom of the page to take action.
20 Best WordPress Themes for Landing Pages
You can’t build effective landing pages with quality copywriting alone. You also need well-designed layouts with beautiful styles. That’s what this list contains. Without further ado, here are 20 best WordPress themes for landing pages.
Riven is a multipurpose landing page theme. It comes with enough demos for it to be used to showcase apps, video games, services and physical products. It comes with pre-designed styles and multiple layout types.
Startos is a multipurpose landing page theme. It comes with three demos, one for mobile apps, one for online services and one for creative studios. It comes with light and dark skins to suit your preference.
GEO is a niche-specific landing page theme designed to showcase mobile apps. It comes with several different homepage layouts in dark and light skins. In total, it has 16 homepage variations, 2 header styles and 4 slider styles.
BEBO is another niche-specific landing page theme. This one is meant to promote written works, such as printed books, ebooks and magazines. This theme comes in 3 styles, and it even has a coming soon page for new authors.
Faded is another niche-specific landing page designed to promote mobile apps. It comes with several different homepage demos in several different layouts and even comes with pre-designed layouts for essential pages. This includes a FAQ page and a 404 page.
KeySoft is a niche-specific landing page theme designed for mobile apps, software and tech startups. It comes with 9 homepage demos, each of which feature a different background. It also has 3 layout styles and 3 header variations.
Landy is yet another niche-specific landing page theme designed to promote mobile apps. It comes with over 12 layout options, some of which allow you to spice up the design of your landing page with videos and slideshows.
Gather is a landing page theme designed to promote events and conferences. It comes with several different layouts, the colors of which are pictured above, and allows you to make use of an animated countdown and an aesthetically-pleasing schedule.
Lotek is another landing page theme designed to promote mobile apps. It comes with 4 homepage layouts, all of which use a “connected” design that flows as you scroll down the page. You can even edit it easily and pick from an unlimited number of colors.
Xmobile is another theme designed to promote mobile apps. It comes with 3 homepage styles, 7 color schemes, and light and dark skins. It also has 6 background styles and phone mockups for Android, iOS and Windows devices.
San is a landing page theme for mobile apps. It only comes with two homepage demos, one that uses an image background and another that uses a video background, but it’s easy to use and customize.
Lane is a multipurpose landing page theme geared toward startups. It has landing pages for service-based businesses and mobile apps. It has 6 demos in total, all of which are easy to set up and customize.
Book is a landing page theme designed to promote books and ebooks. It comes with two homepage demos, one with animated navigation and one with static navigation. It’s easy to use and customize.
Marketing is a landing page theme designed to promote a business, particularly a service-based business. It has 6 homepage demos, all of which feature a different design and layout. They’re all easy to install, set up and customize.
Layer is a multipurpose landing page theme, and a wonderful option for professional developers. It comes with over 25 homepage demos, many of which are designed to promote a different type of product or service. This includes several demos for apps and service-based businesses.
Leadx is a multipurpose landing page theme with demos to suit specific niches and purposes. It has 7 demos, one of which can be used to build a landing page for any product or service. The others are meant to promote specific things, such as a physical product, an app or even a catering business.
Babatox is a multipurpose WordPress theme that comes with several landing-page demos. Some of these demos can be used to promote apps and service-based businesses while others can be used to promote physical products, events and even your email list.
Leadinjection is a multipurpose landing page theme that has demos for different types of promotions. This includes a demo for a service-based business, another for an ebook, another for an online course, one for an app, and so on and so forth.
Vanessa is a simple landing page theme designed for startups. It has a single homepage layout, but it’s well-designed and easy to customize.
Ganpathi is a simple landing page WordPress theme designed to promote mobile apps. It comes with a single homepage layout, uses Revolution Slider, comes with unlimited color options, and is easy to set up and customize.
Landing pages can be difficult to design and optimize, and there are a lot of good choices on this list. If you’re struggling to pick just one, narrow down your list of options to a select few that make sense for you. Think about the type of product or service you want to promote, and narrow the list down to themes that allow you to promote it with ease, as in themes that target that type of product or service specifically.
Once you do that, consider the features and/or services you or client want to highlight. The demos these themes use feature complete landing pages for mock products and businesses. Narrow the list down to options that feature a layout you feel would highlight your product or business’ most important features and services best, and pick from that.
If you can’t find a landing page you like on this list, check out a few similar lists we’ve published: