A lot of online companies today use WordPress as their ticket to the digital space. As the most popular CMS (Content Management System) in the world, it does not disappoint regarding scalability, resource availability, functionality, and online support. Its ease-of-use is also top-notch. In fact, you can set up a professional-looking website in a matter of hours without writing a single line of code.
However, it is important to abide by the proven strategies and implement the best site building practices. Luckily, several online guides can help you every step of the way such as this post on how to create a WordPress site from Review Squirrel.
One section of this particular guide discusses the installation of WordPress plugins, which are intended to add bits of functionality for your newly-built site. However, when it comes to putting your website ahead of the pack, below are some of the best plugins you should use for specific business objectives:
1. For Driving Lots of Traffic
More than half of all traffic to business websites come from organic search. That is why SEO or Search Engine Optimization is a fundamental marketing strategy you simply can’t live without. However, it is never an easy task to rank highly in search engine results. First, you need to make sure your on-page SEO factors are in order.
Yoast SEO is perhaps the most widely-used WordPress plugin for on-page SEO. It helps you monitor and optimize everything—from target keywords to your RSS enhancements. Furthermore, it allows you to track the SEO friendliness of your content as you make them. Simply look under the Content Analysis section to identify problem areas such as focus keywords, meta descriptions, and images.
2. Turn Traffic into Subscribers
If you want to build your authority and ensure a steady stream of traffic to your site, then you need to develop an effective lead generation strategy. A proven strategy for this is to build a mailing list using a platform like Aweber or MailChimp. With these tools, you can easily send newsletters to nurture leads and promote new content to your followers.
When it comes to converting visitors into subscribers, a key component of your capture strategy would be a list builder and management platform like SumoMe. It is complete with features like heat maps and analytics for optimization; as well as a visual form editor that helps you build contact forms, scroll boxes, and pop-ups to encourage visitors to subscribe.
3. Turn Traffic into Buyers
Another way to reap the full benefits of your website is to convert your visitors into paying customers. For this strategy, you need a comprehensive e-commerce platform to make online sales possible. WooCommerce fits this bill perfectly. It is packed with all the features you need to customize and manage your digital storefront.
One of the best features of WooCommerce is the unparalleled degree of customization with a variety of extensions to mix and match. When it comes to your site’s overall appearance, you can build your design around the existing “WooThemes” that are preconfigured for higher conversions. Aside from this, it also supports some of the most reliable payment gateways in the online e-commerce industry.
4. For Building a Community
An excellent strategy to nurture leads and build a community around your brand is to manage an online forum. For this task, you need a low-footprint forums plugin like bbPress to keep things simple, fast, and fully functional. Like most of the plugins in this list, bbPress is easy to install and use. The forum itself is easy to moderate thanks to the plugin’s simplified interface.
Some of bbPress’s useful features include multisite boards, secure account administration, and a customizable template. There is no additional setup required since the plugin itself supports all WordPress themes and their visual elements.
5. For Automating your Marketing
Lastly, remember that email marketing and SEO are only two factors in digital marketing. There are also social media, blogging, and other areas of inbound marketing. Since you will be competing with brands that are invested in all areas, then you need a single platform where you can manage and automate them all.
For all things marketing, many business website owners turn to Hubspot. It is a comprehensive platform that helps you grasp areas such as blogging, analytics, landing pages, and even SEO. It also comes with automation tools that help you manage entire workflows to save time and money. Using the simple interface, you can mix and match triggers and conditions to help the software determine the most appropriate action—from sending a follow-up email to re-identifying lead strength.
When doing business online, much of your success depends on the quality of tools you use. That is why you must always be open to expanding your digital toolset if you want to stay competitive. The tools listed above are only some of the timeless WordPress plugins for growth, so stay sharp and always look for new software you can leverage.