Did you ever think of it this way?
Building your email list too slowly could be losing you money.
Your email list represents the most effective way to reach out to people who have already shown you a degree of trust. If you are a blogger, these are your loyal readers. If you’re building a business, these are the customers who’ll be returning with more work.
Email marketing can radically reduce your costs for promotion. But you first need an email list.
The good news is that building your email list is not difficult. It’s actually pretty straightforward.
You just have to get round to doing it. And this is how.
Here are 5 easy and effective techniques to boost your email sign-ups:
1. Offer Content Upgrades
Offering a resource in return for someone’s email address is hands down, the most effective list building method. You can check out the research here.
This method is generally known as offering a lead magnet, email incentive, or opt-in bribe (they all mean the same). Often, these are generic ebooks related to the topic of the overall blog. A content upgrade is a bit different.
A content upgrade is when the email incentive specifically compliments the content on the page.
For example, let’s say you’re a freelance web designer with a web design blog. Your email incentive could be: “A Quick Guide to Saving Money by Setting the Right Website Requirements”. I’m sure your clients would find this very useful.
But what if you wrote a blog post titled “10 Ways to Promote Your Website Locally”, and at the end of the post you offered a PDF content upgrade discussing the “11th and most effective website promotion technique you used to generate $7000+ in sales”.
Let me tell you this. I would not only sign up and download the PDF, I would devour it.
Why? Because it’s directly related to the blog post. Although the ‘website requirements’ opt-in bribe is excellent, the ‘11th website promotion method’ content upgrade is much more relevant.
Content upgrades are often used for long posts, as these are normally very detailed and offer sufficient information for the reader not to feel cheated when s/he arrives at the content upgrade.
2. Seduce visitors with your Squeeze Page
A squeeze page is a landing page solely focused on converting visitors to subscribers by offering an email incentive.
Having a squeeze page is a technique that is often overlooked, yet it is really, really effective. A good squeeze page will convert one third of your visitors into subscribers.
Your squeeze page is something that you can drive traffic to from multiple sources such as your blog, your guest posts, forum and email signatures, and social media profiles.
If you’re not doing this, you’re losing potential subscribers. You’re leaving money on the table.
3. Stand out with Feature Boxes
A feature box is a big sign-up box in at the top of your website offering readers your email incentive and asking them to sign up. This is normally found on your homepage or blog.
Here is an example:
Many top, respected bloggers like Jon Morrow and Derek Halpern swear by this. It just works.
People surfing online are increasingly learning to ignore sidebars and so putting a feature box at the top of the page makes your email incentive almost impossible to ignore.
My favourite WordPress plug-in for this is Plugmatter’s Optin Feature Box Plugin. Plugmatter offer both free and premium versions (from $37). Overall the plug-in is easy to use, making implementing this list building technique a quick task.
4. Use Comment Redirect
Comment Redirect is a fantastic, simple plug-in by Yoast. It redirects visitors who comment for the first time on your website, to a thank you page that you pre-define.
This thank you page is a great place where you can ask users to sign up to your email list. Visitors who are redirected to your thank you page are already engaged with your website, and so they are more likely to appreciate the free resource that you are offering them.
5. Organize a Giveaway
This is perhaps the toughest from the list, but effective and certainly doable.
When organizing a giveaway, keep in mind that there is always someone who is ready to give his product away for free. They might need product feedback, more exposure, or they might want to grow their user-base.
Various types of companies take part in giveaways. They might be companies planning new product launches, startups, struggling companies needing a breakthrough, and even established brands.
You can partner with any of these types of companies, give away their product for free, whilst growing your email list. It’s a win-win-win situation for all parties involved.
The great thing about a giveaway is that it is something you can organize without needing a product of your own. You just need to promote, promote and promote.
What would 1ooo new signups mean to your blog or business? I bet quite a bit.
So, what are you waiting for?
I’ve laid out 5 effective techniques to boost your email list.
And commit yourself to implementing it this month on your website.
Soon enough, you’ll start seeing new subscribers trickling in. I don’t know about you, but I love waking up in the morning and seeing that my email list grew while I was sleeping!
That’s what you can achieve by implementing these techniques.
You can do it.
Remember, the money is in the list.
Have you started collecting emails through your website? If yes, what’s your favorite list building method? Please do share, we’d love to know.