16 Responses

  1. drebeltrami
    drebeltrami March 23, 2015 at 20:51 | | Reply

    Oooh, I like that Comment Redirect plugin – I’ll def be checking that one out!

    I’ve had great luck with my Quick & Dirty guide to branding email signup incentive. The problem we face as marketers is that so many have great hype but their incentives turn out to be crapolla. People are getting used to that so I find it getting harder and harder to get a signup out of a first time visitor. I think trust goes a long way when it comes to conversions. The more you can build the faster people are to take action.

    Great list, Jeffrey!

  2. Jeffrey Romano
    Jeffrey Romano March 23, 2015 at 21:28 | | Reply

    Glad you found something useful in the list Dre. Yep the Comment Redirect plugin is a great idea (unfortunately I can’t use it on my own site since I use Disqus, bleh).

    What you say about many email incentives being crappy is true. Though, I think just like anything else it’s about being ahead of the curve in terms of techniques used. For instance, to boost conversions, have you thought about using FB retargeting on your blog (leading to your landing page)? It’s something that’s picking up. I know you hate FB, but if it works … why not?

  3. Tom Shivers
    Tom Shivers March 23, 2015 at 22:02 | | Reply

    I’ve been intending to try out the feature box sign-up while dangling a few tasty morsels there, so I’ll be moving that one up my priority list now.

    Another way I’ve been boosting my email list is by doing a few co-hosted webinars with other fine marketing folks. It’s usually a win-win but it does take more time to implement than the fine ways you have listed here.

    1. Jeffrey Romano
      Jeffrey Romano March 24, 2015 at 10:28 | | Reply

      Tom, it’s great that you’re doing co-hosted webinars. Webinars are great because they are still a stand-out form a content. People are more likely to reveal juicy facts on a webinar than on a blog post and so their perceived value is higher. Also the fact that you’re working with others helps because you get to leverage their audience. Keep it up and thanks for your feedback!

  4. Jolynn Oblak
    Jolynn Oblak March 24, 2015 at 00:57 | | Reply

    Hi Jeff, A great list of tips here. I am in the process of redesigning my website and a feature box is on the list! I have never heard of comment redirect! I will look into that too. Thank you pages are so underused for list building and I like that I can then add a special gift or offer to those that post comments.

    1. Jeffrey Romano
      Jeffrey Romano March 24, 2015 at 10:31 | | Reply

      I’m glad this list was useful for you Jolynn. If you’re interested in engaging people who comment on your blog, also check out Monarch by Elegant Themes. It’s a social sharing plugin and one of its functions is a trigger to prompt users to share your blog post after they’ve commented. Quite ingenious.

  5. Ellen Bard
    Ellen Bard March 24, 2015 at 13:49 | | Reply

    Great suggestions Jeffrey. I’ll be checking out the opt-in feature box for sure. I’m always a bit nervous of the giveaway idea though as different countries seem to have different rules. Any thoughts on the best way through this?

    1. Jeffrey Romano
      Jeffrey Romano March 24, 2015 at 23:41 | | Reply

      I’m sure the software suppliers would be able to help you with any specific queries Ellen.

  6. Nicki Lee
    Nicki Lee March 24, 2015 at 18:02 | | Reply

    This gave me so much to think about, Jeffrey! I had never heard of Comment Redirect, but it is clear that I have been missing opportunities. Thanks for the ideas!

    1. Jeffrey Romano
      Jeffrey Romano March 24, 2015 at 23:37 | | Reply

      Glad you found something that could help you out Nicki. Comment Redirect is really underused so go make the most out of it! Thanks for commenting!

  7. Joanna Conti
    Joanna Conti March 31, 2015 at 00:59 | | Reply

    I, too, was really intrigued by the idea of Comment Redirect. However, I use Disqus on my blog and was disappointed to see you mention in the comments, Jeffrey, that you can’t use it as a result. Are there any other options we could consider?

  8. Elle (@ElleSommer)
    Elle (@ElleSommer) March 30, 2015 at 22:05 | | Reply

    Hi Jeffrey, great ideas and I’m definitely picking one and running with it!

    1. Jeffrey Romano
      Jeffrey Romano March 30, 2015 at 22:38 | | Reply

      I’m really happy you enjoyed the post Elle. Run with the ideas and may they serve you well!

  9. madlemmings2013
    madlemmings2013 April 2, 2015 at 16:08 | | Reply

    Some great tips in the Jeffrey. I love the content upgrade or even just a related giveaway based on category. It has boosted my signups immensely. Of course there are some other gems in there like the homepage header (hero section) which I have been meaning to add back to my site.

  10. Sunday
    Sunday April 9, 2015 at 10:59 | | Reply

    Hi Jeffery,
    Its cool reading this piece! I wonder why I missed it earlier on! The message on boosting email sign-ups as shared here is very practical.

    I can’t wait to explore the plugins suggested here.

    I see that apart from the idea of using these relevant plugins, we can as well take advantage of the promotion of value they offer!

    This comment was left in kingged.com as well.

  11. Ron Killian
    Ron Killian April 16, 2015 at 15:59 | | Reply

    Some great tips Jeffery. Enjoyed reading the post.

    You sure have my thinking about the feature boxes. They say the right image can increase opt-ins. Maybe even a good active image? Think I need to test it out.

    Another thing I don’t use is the comment redirect. I think it’s a fantastic idea, and seems it could help to build a relationship with commenters. Though, I’ve switched to Disqus, so might not be possible.

    Thanks for sharing 🙂

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