Last May, The New York Times leaked internal Innovation Report reported that homepage traffic had plummeted by a shocking 50% over the last two years. This caused panic and created debates across the web amongst marketers, news-based websites and basically anyone with a stake in a triple w address.
The truth is – despite growing use of different social channels, brands and businesses can’t forget about website traffic and need to be integrating their social content into websites in a manner that is more than just adding links to their social accounts.
What is Social Streams?
This is where Social Streams comes in. Social Streams is a new WordPress plugin, launched by digital agency #Briteweb, that allows users to aggregate and display social media content from Instagram and Twitter directly onto WordPress websites.
Why is this important? “After Facebook began throttling Fan Page traffic to encourage use of paid media, a lot of brands realized they needed to invest and re-focus on driving traffic back to their websites,” says Steve Rio, #Briteweb CEO and founder. Still not convinced?
5 Reasons You Need a Social Media Feed on Your Website
Convert and Monetize
Brands and business should be driving people back to websites in order to promote products, services and causes. Retweets are nice, but at the end of the day, you want your social media followers to convert, whether you want them to buy your products or to sign up for your mailing list. Don’t treat your social media feed as a stream of chatter on the sidebar or the footer. Instead, make it interesting and leverage the social media real estate on your website as a call-to-action to your website visitors to convert.
For example, fitness entrepreneur Laura Clendenning has a strong Instagram presence and uses Social Streams to drive followers directly to her website to encourage class sign-ups.
Repurpose Social Content: Show off Thoughtful Tweets and Gorgeous ‘Grams
Content marketing may be a buzzword – but it works. Social media IS content. Re-purpose the content you create on social media by automatically adding it to your site. Social Streams allows you to efficiently kill two birds with one stone. As you create social media posts, Social Streams automatically adds the post to your website feed with no additional effort on your part.
Restaurants post photos of daily menu items, and stores share pictures of new products on social media. Social Streams saves you time and effort as you’ll never have to post the same information twice!
Michelle Yu, owner of eCommerce shop Old Man Art Shoppe, uses Social Streams to share photos about new products on her website, eliminating the need for her to create duplicate information on her site.
Supercharge SEO and Drive Traffic
Search Engine Optimization (SEO) is key to gaining traffic and the SEO power of Social Streams is unique to any other product on the market. Good content drives SEO so that your customers can find you amongst the hundreds of thousands of websites out there. We’ve already done the heavy lifting for you by incorporating SEO optimization into Social Streams. So how does Social Streams actually supercharge SEO? Here’s the secret sauce – Social Streams:
- Encourages inbound traffic
- Captures social proof
- Creates built-in testimonials
- Contains outbound links to the original social media post
Chris Funk is a busy entrepreneur and doesn’t have time to blog, or create new content for his website to improve his SEO. However, he does post daily photos on Instagram and uses Social Streams as way to effectively add new content to his website – without any extra work.
Complete Your Story
Twitter is predominantly textual and Instagram visual. Followers see fragments of your social existence and messaging through your social media channels. Why not aggregate all your social feeds into a beautiful interactive storyboard that showcases your brand’s full story? This is how Social Streams can help.
Photographer Louisa Wells creates daily content on her popular Instagram feed, and uses Social Streams to share these photos on her blog while encouraging followers to read content that they are limited to reading on social media.
If you are running a campaign, event or movement, Social Streams allows you to aggregate online conversations by collecting social posts based on hashtags, no matter how big or small. This is the perfect way to save the buzz from your event and community in a beautiful way. Social Streams also has a full-page, live-updating Event Stream to display at performances,events or in stores, restaurants and venues.
The HTML500, “Canada’s Largest Learn-to-Code Event”, brings 50 of Canada’s top technology companies and 500 students together for intense one-day coding bootcamps in Vancouver, Calgary, London and Toronto.
During each workshop, Social Streams was used to aggregate the social media buzz and encourage participant feedback and engagement by streaming the conversation in front of the crowds. “Social Streams was the perfect tool for us. The plugin was easy to use, elegant and visually appealing,” says Michael Steele, marketing manager of The HTML500.
Creating social media streams allow users to seamlessly collect and display social media content relevant to their brands. Social Streams plugs seamlessly into WordPress websites and allows users to add tweets, Instagram photos, videos and hashtag feeds directly onto a webpage in a clean, beautiful way. Ok, let’s be honest. It’s the MOST beautiful social media stream that exists on the market that works on any screen size. Who can resist symmetrical, responsive grids?
Social Streams is all about simplicity and is focused on making visual content like photos and videos shine. It’s easy to manage and moderate Social Streams from anywhere at anytime – this is the most seamless social feed experience in the market.
Other technical features:
- Smart integration with WordPress – seamless, full-page feed with no code required.
- Automagically integrates with any WordPress theme and is fully responsive. Picks up fonts and link colors, and can also be further customized with
Anxious to use Social Streams so you can start driving traffic to your site? You can be up and running in minutes. Simply add Social Streams through your WordPress Admin Panel or upload the ZIP folder here. If you have any questions, visit our FAQ page here.
Like what we’re doing? rate us on WordPress.org and share your Social Streams with us by Tweeting @SocialStreamsWP!