If you’re ready to turn your passion for blogging into a money maker, here are some great monetization options to leverage your blog’s traffic. Blogging offers a matrix of opportunities to generate an income if you build the right platform. With nearly 31 million US bloggers, competition is stiff, but with the right strategy, monetizing your blog can be a game changer and can potentially put you in the top 2 percent of bloggers who are able to make a full-time living at it.
Implementing a contexual advertising platform, like Google AdSense, is one of the easiest ways to begin making money from your blog. Basically, you choose specific placement positions on your blog to show Google text ads that can bring in a nice chunk of change. Then you sit back and let Google show ads they deem relevant to the viewer.
Profits from AdSense can vary from a few dollars here and there to over six figures if you have enough traffic and people want to advertise on your site. The challenge you’ll face with AdSense is the fact that it can take quite a bit of A/B testing to find the perfect ads and placements to generate a revenue. This form of pay per click marketing requires a high amount of blog traffic to generate any type of return, but when you find the right placement combination, it’s an excellent way to put money in your pocket.
Banner ads essentially allow you to sell space on your blog, usually along the top, to advertise 3rd parties. Banner ads were the standard means to monetize blogs before Google AdSense grew to popularity. While it’s one of the older methods to produce a profit, it remains viable because you sell advertising space directly from your blog.
Basically, you allow an advertiser to “rent” a space on your blog for a set monthly fee, or feature their ad to receive a commission from the conversions produced. This can end up being very lucrative as your blog grows because the larger your website traffic, the more you’re able to charge for the ad space.
Add a Shopping Cart
Evolve from a blogger to a merchant by adding a shopping cart to your blog to sell products, such as ebooks, inside memberships, online courses, or relevant physical products. Choosing the right products or services will help build an interest and a massive following in addition to making a profit.
By adding a shopping cart through easy e-commerce plugins, you’ll move from just being a blogger to an actual business that delivers products or services. That holds a much higher potential to generate an income than other monetization methods. However, you will need to pack and ship products and deal with occasional refunds and customers.
Affiliate links work by building relationships with a 3rd party to earn commission off of the products or services you promote, but you must abide by the FTC disclosure guidelines. You’ll partner with companies who provide products you already know and trust. Since you‘ve already earned the trust of your readers, they are more likely to click links to products or services that you’re promoting when compared to generic affiliate links. As a result, you’ll produce higher conversion rates to boost the revenue that’s generated.
A popular choice for affiliate links is Amazon.com, or you can browse affiliate networks to find relevant campaigns. However, as Google has cracked down on affiliate links that are dishonest or spammy, you need to be careful when choosing the links you feature.
Native advertising is among the top advertising methods to break onto the scene. Basically, native ads are tightly interwoven into a blog so that it’s difficult for readers to tell that they’re viewing an advertisement. Native ads are effective because they don’t interrupt the reader experience because they come off as helpful content instead of promotional. Huge sites like Spotify, Forbes, and Mashable are using the new trend as native advertising is expected to reach $12 billion by 2018.
Although there’s some debate over the ideal time to begin the monetization process, the more traction your blog gains, the more revenue it will render. With a rock solid blogging foundation and quality niche-specific content, your potential to earn money with your blog becomes limitless.
“.com Disclosures” FTC.gov
“Spending on native advertising is soaring as marketers and digital publishers realize the benefits” Business Insider
“State of the Blogging World” Blogging.org