The 6 Best Instagram Feed Plugins for WordPress in 2020

Social media has become a crucial part of promoting your business, blog, or website. With 1 billion people using Instagram every month, the platform's power is being seen now more than ever. It joins Facebook and Youtube as one of the most popular social platforms in 2020. Having an Instagram feed integrated directly into your site will increase your number of followers as well as save you time uploading and updating photos.
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Social media has become a crucial part of promoting your business, blog, or website. With 1 billion people using Instagram every month, the platform’s power is being seen now more than ever. It joins Facebook and Youtube as one of the most popular social platforms in 2020.

With so many people investing time and energy into their Instagram accounts, be it business or personal, an Instagram feed is now an essential part of every website. Not only will you benefit from a new method of content curation but you will also increase social engagement and thus, increase your number of followers.

We’ve scoured through countless plugins, to find the best free and premium Instagram plugins for WordPress. We’ve paid special attention to the ease of installation and use, customizability, and most important of all, customer support.

With most of these plugins, you will be able to easily embed your photo feeds absolutely anywhere on your website – from your sidebar to your footer. While the free versions will work for most users, upgrading to Pro versions or Premium plugins will give you many more options when displaying your feeds. Examples include filtering of content, displaying tagged photos, or photos with specific hashtags and location-based photos among others.

Here’s our pick of the best Instagram plugins for 2020 – no matter what your budget is.

1. Spotlight

Spotlight is a powerful plugin developed by the team behind the popular WP RSS Aggregator plugin. The plugin distinguishes itself from the rest of the plugins in this roundup by having an intuitive live interactive preview editor located directly in your WordPress dashboard.

This allows you to easily design your feed and get an exact representation of what will be shown on your website. Furthermore, you can also hover over the images, click on posts and buttons to check that they are all working the way you want them to.

Spotlight - Design Your FeedSpotlight - Design Your Feed

The on-boarding process is quick and the plugin lets you connect to multiple accounts and set up unlimited feeds. It should be noted that if you turn your Personal account into a Business account, even more features will open up!

The plugin allows users to display their feed in a grid layout, adjust sizing, number of photos, and order by date, popularity, or at random. You can also use your feeds for further social proof by showing your Instagram like and comment counts when hovering over images. Additionally, the plugin lets you display your images in a pop-up or lightbox.

Spotlight is completely responsive and gives you the option to design your feed for each individual device. This will be second-nature for users of other plugins such as Elementor, that also use this technique.

There is absolutely no coding required which makes it simple enough even for a novice WordPress user. Simply copy and paste the shortcode presented to you on any page, post, block, widget area, or otherwise.

The PRO version includes many more options such as the ability to display your Instagram stories, filtering and moderation, displaying hashtag and tagged feeds, as well as additional layout and lightbox options.

Main Features:

  • Live interactive preview.
  • Easy to use.
  • Multiple accounts and unlimited feeds.
  • Show or hide Instagram like and comment counts.
  • “Follow Me” and “Load More” buttons.
  • Pop-up or lightbox to display your images.
  • Completely responsive. Design your feed to each device.
  • Pro version.
  • Display Instagram stories. (Pro)
  • Filtering and moderation. (Pro)
  • Masonry, Highlight, Carousel layouts. (Pro)
  • Hashtag and Tagged feeds. (Pro)

2. Smash Balloon Social Photo Feed

Formerly Instagram Feed.

Smash Balloon Social Photo Feed Banner

With over 1 million active installations, Smash Balloon’s Social Photo Feeds is one of the most popular Instagram plugins on the WordPress directory.

The easy-to-use plugin is simple to configure and completely responsive on any device. It allows you to display feeds from any non-private Instagram account in customizable and beautifully designed clean displays. You can set up multiple feeds to be displayed on any post or page using a shortcode or the handy block found directly in your block editor – no coding required.

The free version comes with a lot of customization options to help you display your photos the way you want them. You can add a header to your feed and sort your photos chronologically or in random order. The plugin also features the “Load More” option and “Follow on Instagram” button which will surely contribute to more followers.

The Pro version gives you the option to display posts by hashtag and display photos and videos in a popup lightbox. Additional appearance options include carousel, masonry, and highlight layouts. For further social proof, the Pro version also allows you to display the comments and likes for every photo in your feed. If you’re interested in moderating your feed, then we definitely recommend that you invest in the Pro version. It allows you to block posts by certain users and filter by hashtag or word. You can now also create shoppable Instagram feeds for your business.

To top it all, they have great customer support and update the plugin regularly, so rest assured that their team will assist you with any query.

Main Features:

  • Easy to use.
  • Completely responsive.
  • Multiple feeds.
  • “Load More” option and “Follow on Instagram” buttons.
  • Display posts by hashtag. (Pro)
  • Lightbox. (Pro)
  • Carousel, Masonry, Highlight layouts. (Pro)
  • Instagram comments and likes. (Pro)
  • Moderation. (Pro)
  • Shoppable Instagram feed. (Pro)

3. 10Web Social Photo Feed

Formerly Instagram Feed WD

10Web Social Photo Feed

If you’re looking for a user and SEO-friendly solution to bring multiple Instagram feeds to your website – opt for 10Web Social Photo Feed. This plugin is ideal for bloggers who are looking to display their feed or multiple feeds on their website. It is fully responsive which means that your photos will be perfectly displayed on any device.

The free version allows you to display photos from your account and a single hashtag. It also gives you the option of choosing between Thumbnail and Image Browser layouts, as well as image sorting options.

The Pro version, of course, comes with a lot more features. Layout styles include Masonry and Blog style. The plugin also gives you the option to display image metadata which is a great way to gain social proof. Moreover, it allows you to display composite feeds of user accounts and hashtags with fully customizable themes and lightbox transition effects.

The plugin’s pro version features conditional filtering option, which allows you to display filtered feeds with the preferred condition type (username, hashtag, mention, description, Instagram media link), filter logic (hide or display posts), and source of filtering. You can even add social sharing buttons to allow your readers to easily share your photos to any social media platform.

Main Features:

  • Multiple feeds.
  • Display photos from your account and a single hashtag.
  • Thumbnail and Image Browser layouts.
  • Masonry and Blog style layouts. (Pro)
  • Display image metadata. (Pro)
  • Composite feeds from multiple accounts and hashtags. (Pro)
  • Themes and lightbox. (Pro)
  • Filtering. (Pro)
  • Sharing buttons. (Pro)

4. WPZOOM Social Feed Widget

Formerly Instagram Widget by WPZOOM.

The WPZOOM Social Feed Widget provides you with a WordPress widget that you can then place on anywhere on any page or post in your website.

This free widget does not have any pro or premium features, however, it comes with plenty of customization options. Choose between a full-width widget area to display a banner of photos across your page, or 1, 2, or 3 column layout which mimics Instagram’s interface. As with most plugins, you can choose the number of photos to be displayed, their size and spacing, as well as whether or not to display a “View on Instagram” button. Once you set your options, your feed can then be displayed in your sidebar, footer or header, or directly into a specific page or post.

Main Features:

  • Full-width widget area.
  • 1, 2 or 3 column layout.
  • “View on Instagram” button

5. Enjoy Plugin for Instagram


The Enjoy Plugin is a simple plugin that lets you display your Instagram feed using a widget or shortcode.

The free version now lets you display Instagram feeds for both Personal and Business accounts as well as feeds tagged with Instagram hashtags both private and public. Users can choose between Carousel and Grid layouts with a number of customization options and effects as well as widgets for sidebars. The plugin is completely responsive and optimized for mobile devices.

One distinct feature of this plugin, however, reveals itself in the Pro version. You can easily create multiple feeds linking to different user profiles and hashtags to be displayed on the same page or post. Layouts include Polaroid, Instagram Album, and Badge view, and images can open up in Instagram, or in Lightbox. Users enjoy the liberty to choose which photos to display on their website.

Main Features:

  • Display feed by Instagram hashtags.
  • Carousel and Grid layouts.
  • Responsive design.
  • Multiple feeds linking to different user profiles. (Pro)
  • Polaroid, Instagram Album, and Badge layouts. (Pro)
  • Lighbox. (Pro)
  • Moderation. (Pro)

6. Social Slider Widget

Social Slider Widget Banner

The Social Slider Widget has recently moved to the new Instagram Basic Display API. It is easy to set up and uses widgets where you can adjust your settings before placing it anywhere on your website using shortcodes.

The free version lets you display your feed using a slider or thumbnail layout. The plugin lets you choose the number of photos and columns to display, adjust image spacing and size and order by date, popularity or random. It is fully responsive and ready to go!

The Pro version gives you the ability to display several accounts in multiple feeds throughout your website. In order to increase social engagement, the plugin lets you display the number of likes and comments on each post. You can also choose between Carousel, Masonry, or Highlight layouts for your feeds as well as a pop-up lightbox to allow users to view your content in full-screen without leaving your site.

Main Features:

  • Slider or thumbnail layout.
  • Fully responsive.
  • Multiple feeds connected to several accounts. (Pro)
  • Display likes and comments. (Pro)
  • Carousel, Masonry, and Highlight layouts. (Pro)
  • Lightbox. (Pro)


The above list covers some of the best plugins on the market in terms of front end aesthetics and back end-user interface.

It is important to note that while the free versions may be enough for some users, it really is worth investing in premium features to be able to make the most out of your Instagram content.

If you’re interested in an easy-to-use plugin with great features and flexibility (and a dedicated support team behind it), then Spotlight is the plugin for you.

You can also get a 20% discount on Spotlight PRO licenses thanks to WP Mayor – just use the coupon code WPMAYOR20 at checkout!

Smash Balloon is another good recommendation. Although not as easy (or fun) to use as Spotlight, it’s known in the WordPress space as a trusted and well-support solution for Instagram feeds.

If you’ve used any of the plugins mentioned above, or others, please share your thoughts in the comments section below!

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7 Responses

  1. What plugin shows Instagram images by hashtag for free? Smashin balloon plugin does that in premium version, but I’m looking for a free version.

  2. Wow…6 to choose from. I better do a little more research before I can come up with the one that will work best for me. I do like the custom feed one above though. We will see….Thanks for this article and I bookmarked it too.

  3. When it comes about a WordPress Plugin, Flexi Instagram Feed stands out as a highly supportive plugin for your website, completely customizable, offering endless possibilities to display any desired Instagram feed.

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