With so many people investing time and energy into Instagram, be it business or personal account, an Instagram feed is now an essential part of every website. Not only do you benefit from a new method of content curation and a constantly fresh image gallery, but you will also increase social engagement when using one of the best Instagram feed plugins for WordPress that we’ve listed below.
Social media has become a crucial part of promoting your business, blog, or website. With 1 billion people using Instagram every month, the platform’s power is being seen now more than ever. It joins Facebook and Youtube as one of the most popular social platforms in 2020.
We’ve scoured through countless plugins to find the best free and premium Instagram plugins for WordPress. We’ve paid special attention to the ease of installation and use, customizability, and most important of all, customer support.
With most of these plugins, you will be able to easily embed your Instagram feeds anywhere on your site – from your sidebar to your footer and an entire landing page. While the free versions will work for most users, upgrading to premium versions will give you many more options when displaying your Instagram feeds. These include the filtering of posts, displaying tagged Instagram posts, or even photos and videos that use specific hashtags.
Here’s our pick of the best Instagram feed plugins for WordPress in 2020.
Spotlight is by far the easiest to use, yet most comprehensive, Instagram feed plugin for WordPress right now. It can do everything from a stylish Instagram gallery to shoppable Instagram feeds!
It also distinguishes itself from the rest of the plugins out there by having a super helpful live interactive preview editor located right in your WordPress dashboard. It’s also really easy to use in the block editor and has its own Elementor widget where you can design your feed within Elementor itself!
The on-boarding process is quick and the plugin lets you connect multiple accounts and set up unlimited feeds. You can even connect client’s Instagram accounts using Spotlight’s Access Token Generator. It should be noted that if you turn your Personal account into a Business account, even more features will open up!
The free version of Spotlight Instagram Feeds allows you to display your feed in a grid layout, adjust sizing, number of photos, and order by date, popularity, or at random. You can also use your feeds for further social proof by showing your Instagram like and comment counts when hovering over images. Additionally, the plugin lets you display your images in a pop-up or lightbox – something which other plugins tend to reserve for their premium versions.
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Spotlight is completely responsive by default, but it also gives you the option to design your feed for each individual device. This will be second-nature for users of builders such as Elementor that also use this technique.
There is absolutely no coding required which makes it simple enough even for a novice WordPress user. Simply copy and paste the shortcode presented to you on any page, post, block, widget area, or otherwise.
Spotlight PRO includes many more options such as the ability to display hashtag feeds, to filter by keyword, phrase, or hashtag, moderation to hand-pick the posts shown or hidden, as well as promotions – something unique to Spotlight that allows you to create shoppable Instagram feeds or add call-to-actions of any kind to your website’s Instagram feed.
- Live interactive editor with feed preview.
- Easy to use.
- Multiple accounts and unlimited feeds.
- Composite feeds from multiple accounts and hashtags. (Pro)
- Show or hide Instagram like and comment counts.
- “Follow on Instagram” and “Load More” buttons.
- Pop-up lightbox to display photos and videos on your site.
- Completely responsive. Design your feed to each device.
- Include Instagram stories. (Pro)
- Filtering and moderation. (Pro)
- Masonry, Highlight, Carousel layouts. (Pro)
- Hashtag and Tagged feeds. (Pro)
- Promotions. (Pro)
Spotlight is regularly updated and supported by a dedicated team. The average 5-star rating on WordPress.org is a testament to the work being done on this plugin to make it the best solution for everything from a simple Instagram gallery to a conversion-driving machine.
With over 1 million active installations, Smash Balloon’s Social Photo Feeds is the most popular Instagram plugin on the WordPress directory having been around for many years.
The plugin is simple to configure and responsive on any device, although the responsiveness options are somewhat limited. It allows you to display feeds from any non-private Instagram account in customizable displays. You can set up multiple feeds to be displayed on any post or page using a shortcode or the block found in your block editor – no coding required.
The free version comes with a number of customization options to help you display your photos the way you want them. You can add a header to your feed and sort your photos chronologically or in random order. The plugin also features the “Load More” option and “Follow on Instagram” button as we saw in Spotlight above.
The Pro version gives you the option to display posts by hashtag and display photos and videos in a popup lightbox. Additional appearance options include carousel, masonry, and highlight layouts. For further social proof, the Pro version also allows you to display the comments and likes for every photo in your feed. If you’re interested in moderating your feed, Smash Balloon has the option to do that from the front-end of your website. It allows you to block posts by certain users and filter by hashtag or word, and you can also create shoppable Instagram feeds by using the links already present in your Instagram posts’ captions.
- Customization settings list.
- Multiple feeds.
- “Load More” option and “Follow on Instagram” buttons.
- Display posts by hashtag. (Pro)
- Lightbox. (Pro)
- Carousel, Masonry, Highlight layouts. (Pro)
- Instagram comments and likes. (Pro)
- Front-end moderation. (Pro)
- Basic shoppable Instagram feed. (Pro)
If you’re looking for a user and SEO-friendly solution to bring multiple Instagram feeds to your website – opt for 10Web Social Photo Feed. This plugin is ideal for bloggers who are looking to display their feed or multiple feeds on their website. It is fully responsive which means that your photos will be perfectly displayed on any device.
The free version allows you to display photos from your account and a single hashtag. It also gives you the option of choosing between Thumbnail and Image Browser layouts, as well as image sorting options.
The Pro version, of course, comes with a lot more features. Layout styles include Masonry and Blog style. The plugin also gives you the option to display image metadata which is a great way to gain social proof. Moreover, it allows you to display composite feeds of user accounts and hashtags with fully customizable themes and lightbox transition effects.
The plugin’s pro version features conditional filtering option, which allows you to display filtered feeds with the preferred condition type (username, hashtag, mention, description, Instagram media link), filter logic (hide or display posts), and source of filtering. You can even add social sharing buttons to allow your readers to easily share your photos to any social media platform.
- Multiple feeds.
- Display photos from your account and a single hashtag.
- Thumbnail and Image Browser layouts.
- Masonry and Blog style layouts. (Pro)
- Display image metadata. (Pro)
- Composite feeds from multiple accounts and hashtags. (Pro)
- Themes and lightbox. (Pro)
- Filtering. (Pro)
- Sharing buttons. (Pro)
The WPZOOM Social Feed Widget provides you with a WordPress widget that you can then place on anywhere on any page or post in your website.
This free widget does not have any pro or premium features, however, it comes with plenty of customization options. Choose between a full-width widget area to display a banner of photos across your page, or 1, 2, or 3 column layout which mimics Instagram’s interface. As with most plugins, you can choose the number of photos to be displayed, their size and spacing, as well as whether or not to display a “View on Instagram” button. Once you set your options, your feed can then be displayed in your sidebar, footer or header, or directly into a specific page or post.
- Full-width widget area.
- 1, 2 or 3 column layout.
- “View on Instagram” button
The Enjoy Plugin is a simple plugin that lets you display your Instagram feed using a widget or shortcode.
The free version now lets you display Instagram feeds for both Personal and Business accounts as well as feeds tagged with Instagram hashtags both private and public. Users can choose between Carousel and Grid layouts with a number of customization options and effects as well as widgets for sidebars. The plugin is completely responsive and optimized for mobile devices.
One distinct feature of this plugin, however, reveals itself in the Pro version. You can easily create multiple feeds linking to different user profiles and hashtags to be displayed on the same page or post. Layouts include Polaroid, Instagram Album, and Badge view, and images can open up in Instagram, or in Lightbox. Users enjoy the liberty to choose which photos to display on their website.
- Display feed by Instagram hashtags.
- Carousel and Grid layouts.
- Responsive design.
- Multiple feeds linking to different user profiles. (Pro)
- Polaroid, Instagram Album, and Badge layouts. (Pro)
- Lighbox. (Pro)
- Moderation. (Pro)
The Social Slider Widget has recently moved to the new Instagram Basic Display API. It is easy to set up and uses widgets where you can adjust your settings before placing it anywhere on your website using shortcodes.
The free version lets you display your feed using a slider or thumbnail layout. The plugin lets you choose the number of photos and columns to display, adjust image spacing and size and order by date, popularity or random. It is fully responsive and ready to go!
The Pro version gives you the ability to display several accounts in multiple feeds throughout your website. In order to increase social engagement, the plugin lets you display the number of likes and comments on each post. You can also choose between Carousel, Masonry, or Highlight layouts for your feeds as well as a pop-up lightbox to allow users to view your content in full-screen without leaving your site.
- Slider or thumbnail layout.
- Fully responsive.
- Multiple feeds connected to several accounts. (Pro)
- Display likes and comments. (Pro)
- Carousel, Masonry, and Highlight layouts. (Pro)
- Lightbox. (Pro)
The above list includes the best Instagram feed plugins that you can find for your WordPress site. They range from having simple settings list to all-out feed editors that take your Instagram game to the next level.
While the free versions may be enough for some of you, it’s worth taking a look at the the premium features on offer to make the most out of your Instagram content.
If you’re interested in an easy-to-use plugin with great features and flexibility (and a dedicated support team behind it), then Spotlight Instagram Feeds is our number one recommendation.
We’ve even collaborated with the Spotlight team to offer you an exclusive 20% discount on Spotlight PRO!
WP Mayor recommends Spotlight Instagram Feeds
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If you’ve used any of the plugins mentioned above, or others, please share your thoughts in the comments section below!