The 5 Best Instagram WordPress Plugins Compared

We’ve found the best Instagram plugins for WordPress to help make your next project that much better.

With so many people investing time and energy into Instagram, an Instagram feed is now an essential part of every website. Not only do you benefit from a new method of content curation and a constantly fresh image gallery, but you will also increase social engagement.

We’ve researched the market to find the best free and premium Instagram plugins for WordPress.

The 5 Best Instagram Plugins for WordPress in 2023

Here’s a quick look at our selection of the best Instagram plugins in 2023.

Plugin	Free	Premium	Rating
Spotlight (Recommended)	Link	$39/yr	5/5
10Web	Link	$85/yr	4/5
WPZoom	Link	None	4/5
Intagrate	Link	$55/yr	4/5
Social Slider Widget	Link	N/A	3/5

These plugins help you to easily embed Instagram feeds anywhere on your site – from your sidebar to your footer and landing pages.

Our top recommendation, Spotlight, even makes it possible to create bio link pages like Linktree and shoppable Instagram feeds to boost your eCommerce sales!

1. Spotlight Instagram Feeds (Recommended)

Spotlight is the easiest to use and fastest-growing Instagram feed plugin for WordPress. It can do everything from embedding a stylish Instagram gallery to an automated shoppable Instagram feed!

It offers a super helpful live interactive preview editor right in your WordPress dashboard and is incredibly easy to use in the block editor. It also lets you create your Instagram feed in Elementor itself if you’ve built your site with it.

The on-boarding process is quick and the plugin lets you connect multiple accounts and set up unlimited feeds. You can even connect your client’s Instagram accounts using Spotlight’s Access Token Generator to avoid sharing login details and display multiple Instagram feeds across your website.

The free version allows you to display your feed in a grid layout, adjust sizing, number of photos, and order by date, popularity, or at random. You can also use your feeds for social proof by showing your Instagram like and comment counts when hovering over images and a free popup lightbox.

Spotlight is completely responsive by default and it also gives you the option to design your feed for each individual device. This will be second nature for users of the block editor or page builders. Speaking of which, Spotlight works great with the likes of Elementor, Beaver Builder, and Divi.

Spotlight’s premium plans include many more options such as the ability to display hashtag feeds, filter by keyword, phrase, or hashtag, moderate the posts shown or hidden, create shoppable Instagram feeds, create an Instagram link in bio page, and even track performance with its analytics!

Main Features:

• Live interactive editor with feed preview.
• Connect multiple accounts and embed unlimited feeds.
• Show or hide Instagram like and comment counts.
• “Follow on Instagram” and “Load More” buttons.
• Pop-up lightbox to display photos and videos on your site.
• Completely responsive. Design your feed for each device.
• Filtering and moderation. (Premium)
• Masonry, Highlight & Instagram Slider layouts. (Premium)
• Hashtag and Tagged feeds. (Premium)
• Shoppable Instagram feeds. (Premium)
• Link in Bio. (Premium)
• Analytics tracking. (Premium)

Spotlight is regularly updated and is backed up with 5-star support, making it the best Instagram feed plugin for WordPress.

2. 10Web Social Photo Feed

10Web’s plugin is an alternative option for bloggers who are looking to display their Instagram feeds on their website.

The free version allows you to display photos from your account and a single hashtag. It also gives you the option of choosing between Thumbnail and Image Browser layouts, as well as image sorting options.

The Pro version comes with a lot more features. Layout styles include Masonry and Blog styles. The plugin also gives you the option to display image metadata which is a great way to gain social proof. Moreover, it allows you to display composite feeds of user accounts and hashtags with fully customizable themes and lightbox transition effects.

The plugin’s pro version features a conditional filtering option, which allows you to display filtered feeds with the preferred condition type (username, hashtag, mention, description, Instagram media link), filter logic (hide or display posts), and source of filtering.

Main Features:

• Create multiple feeds.
• Display photos from your account and a single hashtag.
• Thumbnail and Image Browser layouts.
• Masonry and Blog style layouts. (Pro)
• Themes and lightbox. (Pro)
• Filtering. (Pro)
• Sharing buttons. (Pro)

3. WPZOOM Social Feed Widget

The WPZOOM Social Feed Widget provides you with a WordPress widget that you can then place anywhere on any page or post on your website.

This free widget does not have any pro or premium features, however, it comes with plenty of customization options. Choose between a full-width widget area to display a banner of photos across your page, or a 1, 2, or 3-column layout that mimics Instagram’s interface.

As with most plugins, you can choose the number of photos to be displayed, their size and spacing, as well as whether or not to display a “View on Instagram” button. Once you set your options, your feed can then be displayed in your sidebar, footer, or header, or directly on a specific page or post.

Main Features:

• Full-width widget area.
• 1, 2, or 3 column layout.
• “View on Instagram” button

4. Social Slider Widget

The Social Slider Widget is easy to set up and uses only widgets where you can adjust your settings before placing it anywhere on your website using shortcodes.

The free version lets you display your feed using a slider or thumbnail layout. The plugin lets you choose the number of photos and columns to display, adjust image spacing and size, and order by date, popularity, or random.

Unfortunately, despite the initial testing looking okay, the latest reviews in 2022 are turning negative so this plugin might not remain on our list for much longer.

Main Features:

• A slider or thumbnail layout.
• Fully responsive.
• Display likes and comments. (Pro)
• Carousel, Masonry, and Highlight layouts. (Pro)
• Lightbox. (Pro)

5. Intagrate

The plugins I’ve mentioned so far all focus on embedding an Instagram feed on your website, but in some cases, you may want to create blog posts from each Instagram post instead.

That’s where the free Intagrate plugin comes in. It’s very easy to set up and will constantly update your website’s blog every time you post something to Instagram. Importing Instagram posts as blog posts is a great way to keep your website looking fresh and updated with minimal effort. Another way you can do that is by using a news aggregator plugin.

Intagrate also offers a premium version that adds scheduled posting, converting hashtags to post categories, and access to your entire Instagram image history, among other features.

Our Recommendation: Spotlight Instagram Feeds

This list includes the best Instagram feed plugins for your WordPress site. They range from having simple settings lists to all-out feed editors that take your Instagram game to the next level.

While the free versions may be enough for some of you, it’s worth taking a look at the premium features to make the most of your Instagram content. After all, Instagram locks its content behind a walled garden of sorts, so adding your feed to your website is the only way to share it with the entire world.

Here’s a final look at the full list of plugins one more time:

• Spotlight Instagram Feeds (Free / $59) – Recommended
• 10Web Social Photo Feed (Free / $85)
• WPZoom Social Feed Widget (Free)
• Social Slider Widget (Free)
• Intagrate (Free / $55)