Donnacha MacGloinn

At WordCamp Europe in Paris last weekend, there were many inspiring people who have built a thriving business upon WordPress. For each success story, however, there were dozens more attendees scrambling to find their own way, chasing the dream of working for themselves and making a living from WordPress.

There was a general sense that many of the most profitable avenues peaked a few years ago, with much discussion about just how screwed the theme market is. The plugin market is even harder to crack, unless you have a particularly useful new idea, but it seems that almost anything that can be done has been done, and now the fight is down to who can market most skillfully and assemble the most financial firepower.