Why Small Businesses Should be 100% Mobile-Focused in 2017
The mobile strategy has become pivotal in every small or large company’s marketing mix. A study done by the e-commerce software company Demandware showed that in the first quarter of 2016, mobile was responsible for 45.1% of online shopping traffic, edging out desktop traffic which accounted for less than 45% of web shoppers in the same period. As the number of mobile users grows by the day, it is expected that by the end of 2017, mobile will account for more than 60% of global e-commerce traffic.
Ian Naylor
May 11, 2017
