The Author

Mark Zahra

Mark is the CEO behind the WP Mayor project. He has been using WordPress since 2012, joining the WP Mayor team in 2014. Since then, he has helped to review, test, and write about hundreds of WordPress products and services; educating the community of millions of WordPress users around the globe.

Articles written by Mark Zahra

WooCommerce in 2024

WooCommerce 2024: Innovation or Alienation?

WooCommerce is charting a bold course for 2024 with its recent rebranding to and the emphasis on Woo Express. These changes signal a new era for the platform, but they also raise questions about the future of the broader WooCommerce community. We’re here to help uncover the implications and what’s next for the world of eCommerce.

We're hiring a Blog Manager for WP Mayor.

Blog Manager

We’re hiring a Blog Manager to help run and operate the WP Mayor website, a long-trusted source for WordPress product advice and guides.

Shopify vs WooCommerce (WordPress) – Which Is Best For eCommerce In 2023

Choosing between Shopify and WooCommerce for your eCommerce store in 2023? Dive into our detailed comparison covering costs, ease of use, payment options, and integrations. Discover which platform aligns best with your business needs and budget. Start your online venture with the right tools!

Understanding the WooCommerce Sales Funnel and How to Optimize It

Optimize your WooCommerce sales funnel from brand awareness to advocacy. This guide provides actionable strategies for each stage, key performance indicators, and tips for boosting conversions and revenue. Ensure a seamless customer journey and turn satisfied buyers into brand advocates.

Personalized Marketing: Tailoring the WooCommerce Experience for Each Customer

Personalized marketing has become essential in today’s tech-driven commerce landscape. WooCommerce, a leading eCommerce platform, offers myriad tools for tailored customer experiences. From individualized product suggestions to custom invoices, businesses can deepen customer connections, boosting satisfaction and revenue.