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The Best Optin Plugins for WordPress

The most effective way of marketing a business online is through email. Social media is growing at a very rapid rate, and some might say it's more important than email, but that is like building on rented land. Having a strong email list to send your news right into their inbox is the best way to promote your business. The best place to start building your email list is probably through an optin form. This comes in many forms, ranging from sidebars to a popup message. Whatever the case they are bound to turn your one time visitors into recurring ones that might also sign up to your newsletter (if you have one).

The most effective way of marketing a business online is through email. Social media is growing at a very rapid rate, and some might say it’s more important than email. But having a strong email list to send your news right into their inbox remains the best way to promote your business.

The best place to start building your email list is through an optin form. This comes in many forms, ranging from sidebars to a popup message. Whatever the case they are bound to turn some of your one time visitors into recurring ones that can also sign up to your newsletter (if you’ve got one).

Using an optin plugin in WordPress lets you customize said forms and even decide when and where they show up. They can pop up after a few seconds that your user visits your site, or when they scroll down a specified distance down the homepage.

By adding an optin form to a key location on your site in order to make it as easy as possible for your users to sign up you will start seeing results in no time.

Below is my list of some of the top optin plugins for WordPress right now.

Optin Monster

optin-optinmonsterOptin Monster is an optin plugin created by Syed Balkhi of WP Beginner and Thomas Griffin, the creator of the Soliloquy plugin. They teamed up to build one of the most popular optin plugins currently on offer.

As the guys themselves state, “70% of visitiors that abandon your website will never return”. That is why you need an optin plugin like Optin Monster to convert those visitors into subscribers and customers. Optin Monster does this through various options, including pop up messages, lightboxes, sidebar forms, after post widgets, floating bars, and more.

optin-optinmonster2It’s very easy to use with not only a built in design builder that lets you customise every option you can imagine, but also pre-made templates to set you on your way in just a few minutes.

Besides all the customisation options optinmonster offers, it also has some other nifty features. It incorporates A/B split testing for you to work out which option works best; an exit intent feature that shows your pop up just as the user is about to leave your site; support for multiple email marketing platforms and autoresponders; page level targeting; and more.

Pricing

Optin Monster offers four different pricing plans.

The first two are the Basic plan at $49 that supports just one site and the Plus plan at $99 that supports three sites. Both these plans offer one year of support and updates, but no exit intent, canvas or priority support.

The Pro and Ultimate plans, priced at $199 and $349 respectively are both for unlimited sites. They offer all the features Optin Monster has to offer, with the only difference being that the Ultimate plan offers lifetime support and updates, while Pro offers just one year.

Get Optin Monster

Plugmatter

optin-plugmatterPlugmatter optin feature box is a powerful and professional way to convert your visitors into email subscribers. Rather than using the sometimes annoying and intrusive popup optin form, Plugmatter focuses on great looking feature boxes.

These feature boxes can be placed right below your header on your homepage or even as mini feature boxes on your other pages, making sure not to leave any leads untouched.

optin-plugmatter2Plugmatter offers 5 different professionally designed templates that are fully customisable using their “what you see is what you get” editor. But if you’d like to add your own design template you can do so too while still utilizing the great features offered by Plugmatter feature box. You have absolute freedom as to where the feature boxes are placed, focusing on the pages that give you the best conversion rates.

Some of the other features in this plugin include A/B split testing, responsive templates for your mobile audience, video templates, and even the option to target returning or subscribed visitors in different ways than new ones.

Pricing

Plugmatter offers three pricing plans.

The Single plan, costing $37, gives you a one site license with 6 premium templates, one year support and updates, but no A/B split testing or mini feature boxes.

The Professional plan costs $57 and comes with a three site license, 10 premium templates, one year support and updates and all the features on offer.

The Developer plan is the same as the Professional plan but is available for an unlimited number of sites and costs $97.

Get Plugmatter

PopUp Pro

optin-popup-proPopUp Pro is a pop-up and pop-over WordPress plugin that is both customisable and responsive. It offers you the chance to introduce your visitors to an exclusive offer or opportunity to stay connected at just the right place and time.

Using PopUp Pro’s familiar yet flexible interface, you can easily control everything you need to create an eye-popping advertisement that will capture any visitors’ attention. You’re also given a set of templates to choose from, all designed for any situation and easily customisable to meet your needs.

optin-popup-pro2It even takes timing seriously. When and where a pop-up shows up is vital, and with PopUp Pro you have control over exactly what time it appears. The trigger can be set to a number of options including, but not limited to, time, location on the page and even if the mouse leaves the browser.

Another important feature is the control over which users receive which popups. Loyal visitors can receive special promotions while new ones can get sign up forms at various times or locations. You’re free to choose whichever options fit your site and your audience best.

Pricing

There are two options for purchasing PopUp Pro.

The first is to purchase the plugin alone for $40 per year. This will include 24/7/365 support, all updates as well as the possibility to cancel at any time and keep using forever (without updates and support).

The other option is to purchase all of wpmudev’s plugins and themes at monthly, quarterly or yearly rates. More information on these payment options can be found on wpmudev’s site.

Get PopUp Pro

Popup Domination

optin-popudominationWith almost 50,000 websites using this plugin, Popup Domination 3.0 is one of the most used optin plugins for WordPress. It has one drawback in that the only optin forms it does are popups, but it does them incredibly well while also being optimized for all devices.

Popup Domination supports all email marketing services and is a breeze to set up. In just a few minutes you can customize your professional looking optin form, changing anything from the background colour to the call-to action. This plugin comes ready with 12 built-in layouts and colour schemes, promotional images, custom bullets, security messages and much more.

optin-popudomination2It offers a number of other features including A/B split testing, exit popup support and even a feature whereby a visitor must subscribe to your newsletter before viewing any content. Targeting is another option that you can modify to your requirements, focusing on who can see certain popups at which times.

Besides all this, you’re also provided with statistics about clicks and conversions for you to keep track of your optin forms’ performance.

Pricing

Popup Domination 3.0 offers three pricing plans. All plans offer all the features available from Popup Domination, with the differences being the site licenses.

The Standard plan is a one site license that costs $47. The Plus plan is a 3 site license costing $77. While the Pro plan is an unlimited site license that costs $97.

All plans come with one year support and lifetime updates.

Get Popup Domination

Slide In

optin-slide-inSlide In is another great plugin from the developers at wpmudev. With this plugin you’ll be able to create graceful and eye catching marketing messages to grab your visitors’ attention and convert them into customers and subscribers. Is it very versatile and fully customisable that can be used in many ways including:

  • Promote products without frustrating users with pop-ups.
  • Grow subscriber and mailing lists.
  • Display custom messages once a user had reached the end of a post.
  • Time delay messages to capture readers you know are interested in your product.
  • Get readers to share your site on a variety of social networks.
  • and more…

optin-slide-in2The process of creating the slide-ins is as easy as adding a new WordPress post. Once you’ve chosen to add a new slide-in all you have to do is choose what you want to display and how it will look.

You’re also given the ability to add custom CSS to style the slide-ins to your desires, the option of including links to social media accounts, the option to display related posts, and even the ability to include a sign-up form for your MailChimp mailing list.

Pricing

Just like PopUp Pro, wpmudev offer two options to purchase Slide In.

The first is to purchase the plugin alone for $40 per year. This will include 24/7/365 support, all updates as well as the possibility to cancel at any time and keep using forever (without updates and support).

The other option is to purchase all of wpmudev’s plugins and themes at monthly, quarterly or yearly rates. More information on these payment options can be found on wpmudev’s site.

Get Slide In

Hybrid Connect

optin-hybridconnectIf you’re looking for a feature intensive optin plugin to grow your mailing list fast then look no further than Hybrid Connect. It includes countless features including video optin forms, Facebook integration, shortcode support, and many, many more.

The most unique thing about Hybrid Connect is certainly the customising options you have for your optin forms. If you don’t like any of their 30+ optin forms then you can customise one to your requirements, changing everything from backgrounds to images, bullet styles to fonts, form size to video integration.

optin-hybridconnect2As with other top of the range optin plugins, Hybrid Connect offers various optin form types ranging from popups to unblockable lightboxes as well as offering support for a wide range of autoresponder services.

You’re also provided with split testing capabilities and built in statistics.

Pricing

Hybrid Connect has three different pricing options.

Single Site is for use on one website and offers free support at a total cost of $49.

Multiple Sites is the most popular choice. It can be used on unlimited sites and offers free support, all for a price of $67.

Professional can also be used for unlimited sites as well as on client websites. It also has the option of selling/flipping websites with the plugin installed. Once again you have free support and the total cost is that of $147.

Get Hybrid Connect

Some other Premium and Free options

Some of the other premium opt-in plugins available for WordPress worth having a look at are Optin Revolution, Optin Skin and Pippity.

There are also some free optin plugins available in the WordPress plugin directory for those with tight budgets. Below is a list of the best ones I’ve found.

Choosing Your Ideal Optin Plugin

It’s hard to deny the fact that email subscriptions are one of the most important and effective ways to keep your visitors coming back to your site. Whether you’re running a blog or a magazine, you want to be able to convert as many one time visitors as possible into subscribers in the easiest, least annoying and most effective way possible.

The plugins I’ve written about above all offer some great options and features for you to design your ideal optin form. Popup optin forms, although some would say are very annoying, are one of the best ways to attract your users attention. The options for timing on offer in these plugins is vital. You should always test which option works best for your site, whether it’s displaying the form a few seconds after arrival, or at the end of every post, or perhaps just before the user is about to abandon your site, perhaps for good.

Besides timing, it’s also important to take note of the options to stop displaying optin forms for recurring visitors or subscribers. Not doing this can put the user off and they might even unsubscribe! Using different types of optin forms is another way of increasing your conversion rates. Optin forms after every post or on particular pages can have tremendous effects on conversion rates.

Have you had any experiences with any of these plugins? Or did you use any other optin plugin for WordPress? Feel free to get in touch in the comments below.

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Mark Zahra
Mark Zahra
CEO at RebelCode, the team behind WP Mayor, Spotlight, WP RSS Aggregator, and the Mastermind.fm podcast. Follow me on Twitter @markzahra.

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