If you are a person who is learning about internet marketing for the first time, then you probably have read your share of articles, books, blogs on the topic. One phrase that you might have heard about with regards to marketing your site or your pay per click campaign, is called split testing. It might sound complicated, but it’s not only very easy to implement, but it’s also very smart to implement split testing. Split testing in short is a method of testing out what is working in your marketing campaign, while identifying what isn’t working. This saves you lots of time, money and frustration. You can stop using the same marketing tactics that aren’t working for you while you implement what is working, and build upon the working methods.
You can split test on an image, title, or entire paragraphs of content. Actually, you can do A/B testing on any part of your page.
But let’s face it – we all love the results of testing our sites, but hate the work involved! After you’ve written several versions of your copy, you have to setup some kind of system to randomize between them and show different samples to different people. That alone involves technical skills. You then need to gather the huge amount of raw data and filter it so you end up only with relevant information. And data alone means nothing if you don’t process it and get some conclusion from it. So at this point you could use some laborious spreadsheets or some kind of program that will finally transform the statistical data into the long-awaited result. After all these technical and demanding tasks, you finally get to implement the findings and then start to see some results. Honestly, all this work is very tedious!
It’s clear that a plugin that automates a part or all of these tasks would be very helpful. Thankfully, we have some good plugins to choose from. Lets take a look at what I’ve found:
Nelio A/B Testing
Nelio A/B Testing is the most advanced split testing solution (plugin) for WordPress. With it you can perform unlimited experiments for all your posts, pages, and theme.
Simple Page Tester
Simple Page Tester is an incredible new split testing plugin for WordPress.
It will help you quickly setup A/B split tests for your pages to improve your landing page conversions.
How it Works:
The Simple Page Tester plugin for WordPress lets you split test pages and posts without having to edit a single line of code.
After installing the plugin you will be able to:
- Conduct really simple split testing with a step by step interface
- Run split tests without having to insert lines of code into your templates
- Track your results easily with goals in Google Analytics
- Declare the winner of your split test and have it automatically morph into the master page while removing the other variation (saving you the clean up)
We’ve taken the complicated task of split testing, an activity that is crucial to your success as a webmaster online, and made it as simple as possible.
A/B Theme Testing
With so many amazing themes out there, it can be difficult to decide which theme best suits your site and visitor’s needs. Well, now you don’t have to choose! With the new A/B Theme Testing plugin from WPMU DEV you can run two or more themes at once – each visitor gets one of at least two themes.
This plugin helps you configure your WordPress website to use Optimizely. This plugin is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. Convert your website visitors into customers and earn more revenue today!
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