2 Responses

  1. Zach Edwards (@thezedwards)
    Zach Edwards (@thezedwards) March 21, 2014 at 15:40 | | Reply

    Another great article Jean! I do have a little problem with the content though, because Sliders are just used robotically by website owners without thinking about their conversion rates. A/B test after A/B test has shown that they decrease engagement and increase bounce rates.

    Here are just a FEW of the conversion experts who wrote about sliders and why they pretty much destroy conversions on a homepage when not done strategically (or tested against static banners):

    A.) http://visualwebsiteoptimizer.com/split-testing-blog/image-slider-alternatives/
    B.) http://www.widerfunnel.com/conversion-rate-optimization/rotating-offers-the-scourge-of-home-page-design
    C.) http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/#.

    Pretty doesn’t always mean effective!


    1. Sanjeev
      Sanjeev April 29, 2014 at 06:43 | | Reply

      It totally depends on the type and content of a site. For news sites, a slider with recent posts showing multiple slides at a time, probably in small thumbs are very useful but large slides may cause higher bounce rates. And for sites on photography, people like to slide and see large pictures and do not prefer small thumbs.

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