A strategically designed website is critical for turning your visitors into customers. However, if you’re struggling with conversions, the problem may be due to ineffective Calls To Action (CTA), such as irritating pop-ups or hard-to-find buttons.
The good news is that floating action buttons can help. By staying visible no matter where visitors are the page, these ‘sticky’ buttons can boost interactions and conversions. Fortunately, the Buttonizer Smart Floating Action Button plugin makes adding them quick and easy.
In this post, we’ll explain what floating action buttons are and their benefits. Then we’ll introduce you to the Buttonizer plugin, its unique features and offerings, and how you can use it to improve your WordPress site. Let’s get started!
An Introduction to Floating Action Buttons
Floating action buttons, or ‘sticky’ buttons, are widgets that appear in the right-hand corner of a website. They are a powerful and flexible alternative to traditional CTAs that can help increase interactions and boost conversions.
Static links and buttons can often be missed or get buried beneath the fold of the webpage. However, floating action buttons can be displayed prominently on your site even when visitors scroll through the page.
These buttons can serve a wide variety of purposes. Some of the most common use cases include:
- Click to Call/Email
- Click to Chat
- Social Sharing
- Open pop-up form
Whether you want to encourage your visitors to share on social media, visit a specific URL, or initiate a conversation, adding sticky buttons to your website can help you do that. You can even add multiple actions to a single button, maximizing its value. Plus, as a WordPress user, you have the advantage of quickly adding these buttons through a single plugin.
Benefits of the Buttonizer Smart Floating Action Button Plugin
While there are a handful of plugins you can use to add CTA buttons on your site, we recommend the Buttonizer Smart Floating Action Button plugin for WordPress:
This versatile, freemium plugin lets you choose from over 25 click actions and provides a wide variety of customization and styling options. It’s also easy to set up and doesn’t require any coding.
Whether you want to add one or multiple customizable smart floating buttons, you have a wide selection of click actions to choose from. This includes buttons for:
- Facebook Messenger
- Phone Calls
You can also add an unlimited number of floating buttons. Let’s take a look at some of the other unique features and benefits of using the Buttonizer plugin to add floating action buttons to your site.
Easy-to-Use Front-End Interface
Buttonizer boasts an intuitive frontend interface that is clean and organized. It makes creating and arranging buttons on your site quick and easy:
You can add a single floating action button, like a WhatsApp chat button, in less than 10 seconds. Plus, thanks to the real-time preview panel, you can directly see the impact of the changes you make.
Flexible Customization Features
Another benefit of the Buttonzier plugin is the wide variety of customization features available. You can modify virtually every aspect of the button and icon styling and features, allowing you to seamlessly match it to your branding.
You can change the button and icon bored-radius and size, add a label or animation, and choose from thousands of icons:
The plugin also offers full support for Font Awesome and lets you import additional font libraries. You can even modify the visibility of buttons for certain pages and decide to show or hide them for mobile and desktop devices.
Conversion Tracking Support
If you’re adding floating action buttons to your site to increase interactions, it helps to have a way of measuring and following those engagements. Fortunately, Buttonizer makes tracking your conversions easy.
The plugin offers full support for Google Analytics. It even comes with an option to add your Google Analytics code to your buttons on the settings page:
Tracking all your click actions can help you identify which buttons generate the most interactions. Ultimately, it makes it easier to improve your CTAs and drive conversions.
How to Get Started With the Buttonizer Floating Action Buttons Plugin
If you’re ready to add the Buttonizer plugin to your WordPress site, you can do so in a few simple steps. From your admin dashboard, navigate to Plugins > Add New and type “Buttonizer” into the search field:
Click Install Now, followed by Activate. Once the plugin is activated, it will add a Buttonizer menu item to your navigation. Hover over it and select Buttonizer.
This will bring you to the frontend interface. To start, click on the pencil icon next to ‘New Button’. This will expand the editor:
You can mouse through the different sections for configuring, customizing, and styling the button. This includes assigning the:
- Button action
- Positon and style
- Menu style and animation
- Label text
Under the ‘Style’ tab, you can choose an icon for the button and change the appearance. If you want to add custom CSS, set page rules, schedule times for displaying the button, you can do so under the ‘Advanced’ tab.
All the changes you make to the button appear in real-time in the preview panel:
When you’re done, select Publish at the bottom of the screen. That’s it! For more detailed instructions and guidance on using the plugin, the Buttonzier knowledge base is a helpful resource.
Buttonizer also offers a premium version of this plugin, which comes with advanced features and customization options. It also comes with a 14-day money-back guarantee.
Your Call To Action buttons play a pivotal role in your conversions rates. So it’s important to use prominent, attention-grabbing elements that are designed to boost interactions, such as floating action buttons.
As we discussed in this post, you can use the Buttonizer Smart Floating Action Button plugin to add a wide variety of customizable click actions to your website. By staying fixed in a prominent position on the page, these buttons are an effective way to let your visitors get in touch with you or navigate to a promoted page on your site.
Do you have any questions about using the Buttonizer plugin or floating action buttons? Let us know in the comments section below!