Users are increasingly wary of themes and plugins that might look good but then prove difficult to use or are riddled with bugs.
One surefire way to assuage those doubts is to create a test drive site for them to try out your theme or plugin, then only download once they are happy with the interface and functionality offered. In my opinion, all plugin and theme developers should be offering this.
Here are two excellent tutorials I’ve come across, they are both good methods of developing such demo/test drive websites with WordPress.
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