Don’t Be an Idiot – Giveaway

cover-3DTitle sound a bit strange? I’ll forgive you for that.

It’s the title of a book by Curtis McHale. For those of you who are not familiar with Curtis, he’s one of my favourite writers on the subject of WordPress and business, along with Chris Lema. If you’re a freelancer or in the business of providing WordPress services, you should be reading his blog.

Back to his book, Don’t be an Idiot. What’s it all about?

Here’s a description from Curtis’s site:

So you want to start your own business do you? Well where do you start? How many hours a day will you be able to bill? How will you charge? do you know how to budget?

This is a no nonsense guide to running a small business and freelancing.

It’s not just my opinion either I interviewed over 10 other business owners and freelancers and you can get their advice as well. See video snippets.

It’s a really interesting book, and like all the posts on his blog, should be essential reading for freelancers everywhere. Read the book and check out the resources, and you’ll be wiser after, probably able to earn more while working the same as before or more efficiently.

Today we’ve got a giveaway for you, as Curtis is generously giving away a copy of his book + video resources. To win, just leave a comment below stating why this book would be useful for you. We’ll choose a random commenter at the end of the week and reward him with Curtis’ book.

Good luck!

PS For the non-winners, we also have a 10% off coupon which is good till the end of October on any of the packages. Use ‘mayordiscount’.

About Jean Galea

Jean Galea is a WordPress developer, entrepreneur and padel player. He is the founder of WP Mayor, the plugins WP RSS Aggregator and EDD Bookings, as well as the podcast. His personal blog can be found at

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14 Responses

  1. Doris Edwards
    Doris Edwards October 7, 2013 at 17:42 | | Reply

    Hi Jean, greetings from Geneva, Switzerland. I’ve been running a successful IT training business for >20 years in Geneva and initiated the Geneva Lean Startup group during 2012.

    Since 2005, I’ve opened a new venture (whilst still doing IT training): create online training content. My passion is content marketing which is, in a nutshell: create and distribute relevant and truly valuable content to attract, acquire, and engage a clearly defined and understood target audience.

    And whilst delighting your customers with helpful information, you achieve your business objectives at the same time (happy customers are happy to see you succed).

    The problem I’m struggling with is the Business Model: creating valuable content requires skills and time. It’s not a highly scalable activity. I find that most smaller to medium sized businesses do not have/or want to allocate a budget for good quality recurring content creation.

    Hence it is only the very big companies who’re in the content marketing game – which is a shame, because this slower and yet powerful marketing technique works. For large (and a few years back) old fashioned companies such as SAP, redirecting towards content marketing has been a real AHAA – with performance numbers to show for it.

    So, I am open to any new insights regarding a business model that can be applied to content marketing.

    Thanks for your interesting and relevant blog. Kind regards, Doris

    1. curtismchale
      curtismchale October 7, 2013 at 19:00 | | Reply

      I’d wonder if getting a bit more specialized with your site would be helpful? I see that you do content marketing but for who exactly? Is your favourite client IBM, Apple or the small business down the road? Do you have a specialized market (like eCommerce) that I should know about?

      I’d recommend reading Book Yourself Solid. It’s a great one on getting clients and it all starts with saying no to those that aren’t your real target.

      1. Doris Edwards
        Doris Edwards October 7, 2013 at 21:58 | | Reply

        @Curtis @Jean Thanks for your inputs. Yes, I do have “Book Yourself Solid” right here and read it. As you say, I’ve got to choose and target one or two Customer Personas and make sure this is clear on my web pages. Indeed, one can’t hamper after everyone! Thanks for the conversation. Doris

        1. curtismchale
          curtismchale October 8, 2013 at 05:53 | | Reply

          The podcast I’m a regular on actually did an interview with Micheal Port last week and it’s up now. I found it super helpful and I’ve actually changed my business marketing for it.

  2. bjorn
    bjorn October 7, 2013 at 17:53 | | Reply

    I think this is gonna be a great book to read, because tot start youre own business you must be a little but idiot. Working for yourself is great!

    1. curtismchale
      curtismchale October 7, 2013 at 18:57 | | Reply

      Yes you do have to be just a bit crazy to start a business for yourself but I like being a bit crazy.

  3. taylorl
    taylorl October 8, 2013 at 22:25 | | Reply

    His blog is awesome. I can’t wait to get me hands on the book!!!

    1. curtismchale
      curtismchale October 9, 2013 at 05:48 | | Reply

      Thanks a lot for the compliment. If you ever have any topics you want covered please feel free to reach out on my site.

      Have an awesome day.

  4. Zach Devine
    Zach Devine October 9, 2013 at 19:08 | | Reply

    Very eager to read Curtis’s book! Very much enjoy the blog and am personally at the beginning stages of my freelance business.

    1. curtismchale
      curtismchale October 11, 2013 at 02:01 | | Reply

      Always happy to have someone else join the ranks. If you have any questions as you get started drop me a line on my AMA form and I’ll do my best to answer them.

  5. jsbergnery Bergner
    jsbergnery Bergner October 11, 2013 at 12:11 | | Reply

    Great Idea. I love your newsletter! I am not a web designer but an “end user” that attempts to do a lot of it myself. I find you content extremely helpful and easy to understand! Thanks and keep up the great work 🙂

  6. leokoo
    leokoo October 11, 2013 at 18:48 | | Reply

    Indeed, very keen to read Curtis’ book =) Small business is the way to go, but many of us do not really know the basics. I mean the practical basics. College/University education might not have really prepared us. As such, even though I might not be chosen, I’ll still buy the book =)

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