There are many reasons why you might want to add a pricing table to your website and today we are looking at a plugin which aims to make adding attractive tables to your site as easy as possible.
Whether you are offering products and services that are available from your website, or reviewing items available from elsewhere, adding a comparison table is a great way to allow readers and potential customers to compare the different options on offer at a glance.
In this review we will be looking at the features of the Easy Pricing Tables Premium plugin from Fatcat Apps and also seeing how easy it is to use on your WordPress site.
Features and Usage
Although those selling their own products are the obvious target audience for a pricing table builder, this plugin can be put to other great uses. These include comparing a selection of related products that are being reviewed or discussed in a post that are available from other websites.
If you are reviewing or comparing a selection of products in a post, such as WordPress hosts, you can add a pricing table comparing their features and pricing to help your readers get a quick overview of the services on offer. For anyone promoting products as an affiliate, adding a pricing table to your website is an ideal way to add value to their readers, and also display prominent links to those products.
Even if the product you are selling only comes in one version, on a single pricing plan, being able to create a table which compares your product to its competitors has many benefits. The number one of which, is that it saves the reader the trouble of leaving your site to explore the other options, which runs the risk of them never returning.
If you aren’t offering your products or services on multiple pricing plans then you might want to start doing so. This will allow you to take advantage of price anchoring and price bracketing, two strategies which can result in more profits from the same number of customers.
People love to compare product before making a purchase and if you don’t give them the ability to do so on your site, either by offering multiple pricing plans for your own product, or comparing it to products from your competitors, your readers will go off and do the comparison themselves.
So now we know how and why you should be using pricing tables on your website, let’s take a look at the features of this plugin and see how easy it is to use.
Features of Easy Pricing Tables Premium:
Despite being easy to use, this plugin does come with a good selection of features:
- Responsive table layouts
- Five table templates
- Hover effects
- Set featured columns
- Choose from over 300 icons to insert into tables
- Drag and drop ordering of the columns
- Selection of colour schemes or create your own
- Add custom CSS
- Add tooltips to each cell
- Create pricing toggles (e.g. monthly vs. yearly pricing)
- Integrates with Google Analytics
The premium version of Easy Pricing Tables includes five templates for the tables, as opposed to just one in the free version. The most accommodating tables can support up to 10 columns, with others supporting eight and five columns.
Creating a Pricing Table
Once the plugin has been installed and activated on your site, a new top level menu item is added to the WordPress admin sidebar menu entitled Pricing Tables. This menu has three options:
- All Pricing Tables (view all existing tables)
- Add New (create a new table)
- Settings (enter the license key)
As you can see the developers have taken a less is more approach to this plugin and have avoided adding unnecessary pages and sub-pages to the admin menu.
Creating a Pricing Table
Creating a comparison table with the Easy Pricing Tables plugin is very straightforward. This allows you to create a new table in no time at all. To get started, simply click on the Add New menu item, and then give the table a name.
Then on the same screen, choose from one of the five templates on offer (just one template for the free version), bearing in mind the number of columns your table requires, and the number of columns supported by each template.
The next step is to add the content to the table. New tables contain some helpful text to make it obvious how you should proceed. These guidance notes cover what type of information is expected in each column and row. There are also helpful tooltips which share advice and best practice for writing the content for the table cells.
When entering the features of the plan or product, simply pressing the return key to start a new line will create a new row in the table. Adding new columns is done by clicking on the New Column button. The order of the columns can then be changed by dragging them into position.
When creating the table, it’s also possible to mark one of the columns as featured. This column will then appear larger than the others, and also adds a Most Popular label, helping it to stand out from the other options.
If you want to preview the table at any point to see how it looks, there is a Save & Preview button located on the page, which when clicked, displays the table in a new browser tab.
If you need to make any changes after previewing the table, simply close the preview tab and return to the table to continue editing it.
As well as the template selection tab and the table content tab, there is also another tab for editing the settings for the individual tables.
Pricing Table Settings
Under the design tab of the pricing table builder you get access to some customization options for your comparison table.
These design settings are broken down into the following sub sections:
- General Settings
- Font Sizes: for each of the individual table elements
- Column Margins: space between rows and columns
- Colours: choose from prebuilt colour schemes or build your own
- Advanced settings: link targets, empty row handling, hide buttons,
- Custom CSS: style the tables
The actual settings page for the plugin simply gives you the opportunity to enter your license key. The settings for the tables are handled on an individual basis, through the tables themselves under the design tab.
If you need to go back and edit any of your comparison tables, simply go to the All Pricing Tables page and click on the edit link for that particular table. Any instances of that table that have been used on your site will then be updated with the new changes.
You can also make a copy of a table from this screen, allowing you to setup a few templates with all the required information in for quickly creating new variations of an existing table.
When it comes to inserting a table into your posts or pages, the plugin makes this very easy by adding a button to the post editor which allows you to select which of your tables to insert into the post.
While inserting a table into a post, you also get the opportunity to modify certain aspects of that table for that instance of the table. This allows you to change it slightly, without having to create a new table.
One of these options is the ability to add price toggling to the table. This allows the user to switch between viewing the monthly or yearly pricing options, and gives you the opportunity to offer discounted rates for yearly subscribers.
There are three different pricing options for purchasing Easy Pricing Tables Premium:
- Personal: $29 – single site license
- Business: $49 – five site license
- Agency: $149 – unlimited sites license
Each option gives you access to the five pricing table designs, and also one year of updates and support. After this one year period is up, you can continue using the plugin unsupported or renew your license with a 30% discount on the price of your chosen plan.
There is also a 60-day money guarantee if you don’t like the plugin for whatever reason.
Support and Documentation
All premium pricing plans give users access to email support for one year, and beyond that if they choose to renew their license.
The plugin is well supported thanks to the online documentation which is available. This covers all of the features of the plugin from installing it, through to adding HTML and CSS to the table cells which can be used for inserting images into the tables.
Another nice support-related feature of this plugin is that if you sign up for the tips newsletter, the developer will send you a series of emails outlining ways to make your pricing tables more effective, helping them to generate more sales.
Final Conclusion and Recommendations
Easy Pricing Tables Premium certainly lives up to its name and makes it very easy to add attractive comparison tables to your WordPress site. The user interface is clean and clear and doesn’t stray from the native WordPress UI, helping to make it feel like a part of WordPress core.
All the features you would expect to see in a plugin of this type are present here, such as being able to easily modify the colours, choose from a range of table templates, copy the tables, and a whole lot more. The only feature that I found to be lacking was an easy way to add images to the table cells, although this can be achieved by inserting HTML and CSS into the table.
If you are looking for an easy way to add attractive and customizable comparison tables to your WordPress website, then the Easy Pricing Tables Premium plugin comes highly recommended.
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