Email Automations for WooCommerce

6+ Must-Have Email Automations for Selling WooCommerce Products

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WooCommerce email automations help you earn more from your online store. Learn what 6 must-have automations you can implement today.
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Do you want to use WooCommerce email automations to sell more products in your store?

With the power of email automation, you can build a deeper bond with your leads and customers without investing more time.

Below, you’ll learn six different WooCommerce email automations you can add to your WooCommerce store to help you improve conversions and make more sales.

How Email Marketing Tools Make WooCommerce Automation Possible

Right out of the box, using WooCommerce gives you some basic email functionality. For example, it’ll send new order emails, completed order emails, order refund emails, and more. These transactional emails are great for order communication but won’t help you make more sales.

You’ll need to use a third-party email marketing platform. These tools make it easy to grow your email list, segment your subscribers, create automations, and sell more products.

When looking for the right WooCommerce email automation tool, you’ll want the following features:

  • Detailed customer overview to understand purchase history
  • Ability to tag and segment customers
  • Create automations based on actions and triggers
  • Easy email campaign creation and management

1. Automatically Grow Your List with Opt-in Checkboxes

You can only email people if they opt-in to your email list. When users place an order from WooCommerce, they can be automatically added as subscribers if you’re using a tool like FluentCRM.

However, if you want to remain compliant with the latest email marketing rules and regulations, you must obtain your users’ consent.

The easiest way is to add an opt-in checkbox to your existing order forms. That way, a user can give you consent, you remain compliant, and automatically grow your email list. Then, you can start using the other WooCommerce email automations below to make more sales.

Opt-in checkbox on order forms

2. Improve Conversions and Sales Though Subscriber Segmenting

When it comes to making more sales with email automation, personalization is everything. Personalizing your emails improves conversions, deepens your relationship, and increases the value of your customers over time.

Any solid email marketing automation tool will allow you to do this through tagging and segmenting. The exact way it’s handled will differ depending on the provider you choose, but in essence, you’ll be separating people into different buckets based on the following:

  • Past purchasing behavior
  • How the lead joined your list
  • Browsing history
  • Location
  • Certain actions they’ve taken
  • Forms they’ve filled out
  • And much more

For example, in FluentCRM, you can tag and segment your subscribers based on buying history, contact characteristics, and more. You can even have tags and segments apply automatically and send out automated email campaigns based on triggers (your subscribers’ actions).

Here’s an example of an advanced filter based on last opens applied to your list:

Last email opened filter

You can add multiple advanced filters to your contacts to help you segment your list more effectively. For example, if someone was a past customer but hasn’t opened an email in 30 days, it could be time for a reminder or discount email.

3. Send an Automated Welcome Sequence to Build a Lasting Relationship

Welcome sequences are the perfect way to build a bond with new subscribers. Not only do they have an higher average open rate than other sequences, but they’re your first chance to build a relationship with your new subscriber.

This first email sequence will also influence whether or not they engage with your emails in the future. You can sell during your welcome sequence, but the focus should be building a relationship so they’re excited to open future emails.

Here are some tips on what you can include in your welcome sequence:

  • Offer a brief brand overview and connect your brand story to your subscriber’s deep desires.
  • Offer a timely discount that’s only available for new subscribers.
  • Time your welcome emails to get sent out immediately while your brand is still at the top of their mind.
  • Encourage replies to your emails to improve deliverability and learn more about your prospects.

Here’s what the start of a welcome sequence looks like in FluentCRM:

Example welcome sequence in FluentCRM

4. Send Abandoned Cart Sequences to Recover Lost Sales

Abandoned cart emails are automated emails that get sent out to customers who have added items to their cart but still need to complete the purchase. These emails act as a gentle nudge to get customers to complete their purchases. With nearly 7 in 10 carts being abandoned, this type of sequence can go a long way toward helping you make more sales.

To set this up, you’ll need an email automation tool to send these sequences out automatically. With the right tool, creating these sequences is quite simple. Here’s how simple these emails can be:

Abandoned cart example example

Here are some tips on what you can include:

  • Within the first 24 hours, send a gentle reminder about the open cart and create a deadline for how long the products will be available.
  • You can offer a discount to purchase in the next 24 hours.
  • Let them know that the product is running low and you can only honor it for a certain amount of time.
  • Include testimonials and user reviews about the product they’re on the fence about purchasing.

5. Increase Average Customer Value With Targeted Upsells

Upsell sequences are a way to increase the total order value and lifetime customer value. After a customer makes a purchase, or right before checkout, you make them an offer for another product that complements what they’re purchasing. For example, if your online store sells snowboard goggles, you could have an upsell with a discount replacement lens or cleaning kit.

Your upsell sequences should be sent out soon after your customer purchases. You can even include an upsell sequence in your post-purchase email sequence.

Tools like FluentCRM have a built-in option to create an automated post-purchase email sequence.

Post purchase email example

Here are some tips for creating upsell emails that make money:

  • Highlight one or two products that complement their past purchase.
  • Can bundle products together and offer a time-sensitive discount.
  • Make sure the price of the product/s aligns with their purchasing behavior.
  • If you don’t have any products to offer, consider offering free shipping or something that reduces friction to buying again.

Here’s an example of what this email sequence could look like:

6. Recover Lost Leads Through Automated Re-engagement Sequences

Do you have past customers who haven’t purchased in a while? Or what about old leads who never bought the first place?

Instead of letting these past or potential customers die on the vine, you can convert them into new customers with a re-engagement sequence.

This type of sequence brings a two main benefits:

  1. It can boost sales by reminding past customers that you exist and enticing them with something valuable.
  2. It cleans your list, so you only email prospects who will become customers.

This type of email sequence doesn’t have to be complex. It can be a few simple messages that remind your leads that you exist and even offer an incentive to encourage them to purchase.

When you send these messages and who you send them to depends on your email marketing provider, the type of data you’re collecting, and the tagging you’re using.

For example, you can create an automation that gets sent out to subscribers tagged as “customer” who haven’t engaged in 30-60 days.

Here’s an advanced filter of high-ticket customers who haven’t opened an email in 30 days:

Customer 30-days email segment

You can also send email campaigns to subscribers who haven’t opened an email in a while with a coupon encouraging them to open and make their first purchase.

7. Create Value-Based Emails to Avoid Burnout and Increase Brand Loyalty

Many online store owners make the mistake of selling with every single email or only sending emails with coupons and other deals. These emails are important, but they can lead to burning out your list.

Make sure you send value-based emails that help to deepen the relationship with your subscribers and existing customers.

There are a few ways to do this. First, you can send emails to people who have not purchased that build curiosity about your products, highlight the benefits, share stories and testimonials, and more about what makes your product or brand unique.

These emails don’t have to be created in a sequence but can be sent manually. Then, the ones that perform well can be added to an existing automation, like your welcome sequence.

After a customer purchases, you can create post-purchase campaigns with more education-based content. Post-purchase emails can include things like how to use your product and get the most value, cleaning and care tips, unique secrets, and more.

Post-purchase emails aim to get your customers to use and love your products. Even though you’re not selling with these emails, you are encouraging brand loyalty, which can lead to repeat purchases and a higher customer value over time.

Closing Thoughts

Overall, using WooCommerce email automation helps your online store increase sales while saving you time.

It also improves your relationship with your customers by delivering personal and targeted messages that align with their desires.

Through using the WooCommerce email automations above, you can grow your store’s revenue while unlocking the power of email marketing for your online store.


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Kevin Wood

With over 10 years of hands-on WordPress experience, Kevin excels in making complex WordPress topics more accessible. From hosting, and plugin selection, to best practices and expert tips, he’s here to help readers make the best decisions for their WordPress sites.

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