Enhance Your Real Estate Website with Related Content for Your Blog

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Real estate websites require useful content to allow agents to deliver optimal user experience to their site's viewership. We'll discuss what consumers look for in a real estate website and show you how you can deliver on that front using the WP RSS Aggregator plugin.
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Building a fully functional real estate website with WordPress is pretty easy.

All you really have to do is pick out a theme and install some plugins to help you display your listings. Whether you’re an established real estate agent or are just starting out, a website will skyrocket your business and help you stand out in the crowd.

Enhancing your real estate website with related content for your blog can take your business’ online presence to the next level. With this in mind, in this post, we’ll show you how to use the WP RSS Aggregator plugin to import real estate related articles in order to improve browsing experience and keep your visitors up to date with the latest happenings in the real estate world.

Let’s take a look at the plugin before we jump into the tutorial.

Brief Overview of WP RSS Aggregator

WP RSS Aggregator is a free RSS feed importer for WordPress that comes with a range of premium add-ons for advanced functionality. This powerful auto-blogging platform can be used to import, merge, and display both RSS and Atom feeds directly to your site from various sources.

wp rss aggregator plugin
WP RSS Aggregator

The free version of the WP RSS Aggregator plugin enables users to aggregate as many feeds as they’d like from multiple sources using the plugin’s built-in shortcode functionality. When you’re ready to take things further, you can purchase its premium add-ons and leverage the additional features WP RSS Aggregator has on offer such as Feed to Post, Keyword Filtering, and Excerpts & Thumbnails.

If you’re serious about your RSS feeds, our add-ons will supercharge your site!

Content aggregation and RSS feeds are incredibly useful regardless of which niche you’re operating in. Be sure to check out 10 Creative and Useful Ways to Use RSS Feeds for more information. As you can see, WP RSS Aggregator has a wealth of incredible features and display options on offer that are guaranteed to enhance your site.

Content for Your Real Estate Website

The majority of the content you add to your website will be textual. Including quality content on your real estate website that delivers value to your target audience guarantees that your site’s visitors will stay on your page longer. Whether you go for an engaging blog or through your site’s sidebars, effective content that is tailored to your target niche is vital.

Why Is Real Estate Content Important?

According to Hubspot, 75% of marketers have reported that dynamic, personalized content across channels is very important. The goal of your content should be to appeal to your target audience which, in this case, are prospective real estate buyers. Engaging your visitors in content that is not only relevant but interesting as well will go a long way in enhancing the user experience your site delivers.

Related content for real estate websites dramatically improves user engagement.

Content has become immensely important and studies have reported that business blogging leads to 55% more website visitors. Written content offers useful information and builds trust between you and your visitors. Real estate websites offer agents an opportunity to connect with their audience on a more personal level and deliver more value to them through their content by keeping them up to date with the latest news in the real estate world.

4 Reasons Consumers Are Visiting Your Real Estate Website

Generally speaking, a consumer is likely to visit your real estate website in one of four use case scenarios:

  1. They are looking to purchase real estate.
  2. They are interested in selling their own real estate.
  3. They would like to learn about the community.
  4. They want to gain insight into how the market is doing.

In a nutshell, the success of your real estate website depends entirely on how convenient you make it for your visitors to acquire this information. Doing this well ensures they will convert from visitors to customers. With this in mind, it’s important that you deliver on these fronts to engage your site’s viewership.

Some of the most vital real estate content you can add to your website includes news, community statistics, local events and gatherings, and market trends. Integrating news articles from high-authority sources is a great way to make sure your site’s readers keep coming back for more. The key idea here is to keep adding relevant content to your website that’s useful to your readers – that’s what is going to keep them interested.

Importing Real Estate Content With WP RSS Aggregator

While you can implement the main functionality a real estate website should have with some plugins, WP RSS Aggregator takes you the extra mile. With this plugin, you’ll be able to import real estate related articles without having to leave your WordPress site – it couldn’t get easier than that!

In this section, we’ll show you how you can use the WP RSS Aggregator plugin to automatically display new information about the latest happenings in the real estate world. We’ll also introduce you to some handy shortcodes which can be used to style the display options consequently generating user engagement.

We’re going to import real estate articles from CNBC Real Estate. To start things off, log into your WordPress website and ensure WP RSS Aggregator is activated.

Adding a New Feed Source

Step 1: Navigate to RSS Aggregator > Add New from the WordPress dashboard to add a new feed source.

Step 2: Add a name for the new feed source. I’m calling mine CNBC Real Estate.

Add new feed source.
Add a new feed source for your real estate content.

Step 3: Add in the Feed Source Details where the RSS aggregator will import the content from:

  • The URL determines the feed source.
  • Limit allows you to specify how many posts you’d like to import at a time.
  • Select Link to enclosure if you’d like the feed items to link to the URL in the enclosure tag.
  • Tick the Unique titles only box if you only want to display feed items with unique titles.

Step 4: Click the Validate feed link below the URL box to make sure it is valid.

Check for valid feed.
Make sure the feed is valid by clicking on the Validate feed link.

Step 5: Click the Publish Feed button to finish.

Publishing Feed Sources

We’ve created a new feed source that holds the latest real estate news and articles. In this step, we’re going to publish them using WordPress posts. Alternatively, you can publish them on a page by following the same procedure.

Step 1: Navigate to Posts > Add New from the WordPress dashboard to create a new post. (Alternatively, you can navigate to Pages > Add New if you’d like to display the RSS feed on a page instead.)

Step 2: Give the new post (or page) a name.

Step 3: Click the WP RSS Aggregator shortcode icon in the post (or page) text editor to generate a shortcode.

Generate shortcode.
Generate a shortcode for your feed source.

Step 4: Select the feed source you’d like to display.

Step 5: Click the Add shortcode button to continue. You’ll notice a shortcode is added to the post (or page) text editor.

Give your post a title.
I’ll call my post “CNBC Real Estate”.

Step 6: Click Save Draft to save changes to the RSS feed. It should look something like this:

CNBC Real Estate RSS.
Latest real estate news on your website!

If you’d like to configure how the RSS feeds are displayed on your website, check out WP RSS Aggregator’s shortcode variations for more information.

Creating Individual Posts With Feed to Post

If you don’t want all of the feed sources jumbled together in a single post, why not break them up into individual posts? Feed to Post is a premium add-on that lets webmasters import feeds directly to post types. Let’s take a look at how we can use this add-on to create individual posts from the imported feed items.

Step 1: Install and activate the Feed to Post add-on.

Step 2: Navigate to RSS Aggregator > Settings > Feed to Post from the WordPress dashboard.

Feed to Post settings screen.
The Feed to Post settings page.

Step 3: Configure the Feed to Post settings. Refer to this comprehensive guide for more information.

Step 4: Click the Save Settings button to continue.

Based on your configuration of the Feed to Post add-on, the imported content will be saved as the Post Type you selected. We’ve selected Post Type: Post and chose to save it as a Draft for the purpose of this example. On navigating to Posts we find that the feeds have been saved as individual posts.

Feed items as individual posts.
Each feed item is saved as a draft in Posts.

We imported news headlines with excerpts from CNBC Real Estate so our individual post looks like the screenshot below, also linking back to the original source. You can opt to import the full content using the Full Text RSS Feeds add-on in combination with Feed to Post.

Feed to Posts preview.
Feed to Post add-on imports feed items as individual posts.

Wrapping It Up

When it comes to RSS aggregation in WordPress, the WP RSS Aggregator plugin has few rivals. This powerful plugin can do everything from importing real estate articles to displaying them effectively in order to enhance user engagement. We showed you how to add real estate related articles to your WordPress website and display them through posts using WP RSS Aggregator’s shortcodes.

Let’s quickly wrap up some of the content elements you can integrate into your real estate website that will enhance user experience:

  • Market trends for consumers who land on your website to gain insight into how the market is doing.
  • Community statistics and event announcements for those visitors who are interested in finding out more about the local neighborhood.
  • Real estate news for visitors who would like to keep up with the latest happenings in the real estate world.

Were you able to enhance your real estate WordPress website with related content for your blog? What kind of real estate content did you add to your website? We’d love to hear all about your experience using the WP RSS Aggregator plugin so let us know in the comments section below!

Rafay Saeed Ansari

Rafay is an entrepreneur, computer scientist, professional writer for several high-traffic websites, and founder of Blogginc. He provides byline and ghost-writing services for digital and brick-and-mortar businesses with a focus on web development, WordPress, and entrepreneurship.

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3 Responses

  1. Great article I had never heard of WP RSS Aggregator until reading this. Seems like an easy way to get better results out of your blog, thanks for the tip!

    1. Hey there, if you’re interested in learning more about WP RSS Aggregator and its add-ons you can contact us via a pre-sales ticket and we’ll be more than happy to help you out 🙂


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