Digital marketing firm eZanga has released a new WordPress plugin called InText, which automatically places advertisements sourced through eZanga on a blog or website. InText differs from other WordPress advertising plugins by working in real-time, identifying keywords and matching targeted advertising instantaneously where other advertising plugins can take up to five minutes to register content.

“No matter how often you post, eZanga’s InText will stay up to date with you,” said Joe Rodichok eZanga’s senior IT manager. “eZanga’s InText product finds what’s most relevant to your page the moment a visitor lands there, allowing them to see advertisements that match what they are looking for.”

InText also allows publishers to customize the plugin to determine the number of advertisements displayed, which pages they’re featured on and where they’re placed. Images are dynamically chosen and placed next to the ad, and publishers can choose from among a range of colours and text options to customize the overall look.

InText is available for download at eZanga’s website. It doesn’t require any programming expertise to install, but it does require the publisher to sign up for an account with Traffic Advisors Infinity, eZanga’s publisher platform.

“With more and more rich content being published by WordPress users, we felt it was important for us to allow them to connect to our clients and earn money for their hard work,” said Rich Kahn, owner and CEO of eZanga. “With our eZanga InText WordPress plugin, publishers can easily monetize their traffic and earn money for their hard work without disrupting their user experience.”