Google made an announcement about Penguin 2.0, stating that deployment is complete. This was a highly anticipated update, and the previous update had hit a lot of WordPress sites negatively, although those who didn’t pursue any link building continued performing as normal.
Here’s the announcement from Matt Cutts:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
Have you seen any positive or negative changes in the rankings of your WordPress website/s?
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