Google’s Penguin 2.0 Rolled Out – How are your WordPress websites doing?

Google made an announcement about Penguin 2.0, stating that deployment is complete. This was a highly anticipated update, and the previous update had hit a lot of WordPress sites negatively, although those who didn’t pursue any link building continued performing as normal.

Here’s the announcement from Matt Cutts:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Have you seen any positive or negative changes in the rankings of your WordPress website/s?

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About Jean Galea

Jean Galea is a WordPress developer, entrepreneur and padel player. He is the founder of WP Mayor, the plugins WP RSS Aggregator and EDD Bookings, as well as the podcast. His personal blog can be found at

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4 Responses

  1. Amir Helzer
    Amir Helzer May 24, 2013 at 00:44 | | Reply

    Only positive results and lots of them! We finally see silly hack sites, who offer nothing but ripped content, getting pushed way down the search results and our pages with original content appearing back up.

    I guess, there’s no “good new” or “bad news”. It all depends on what side of the fence you’re on. Jean, I bet you saw an improvement too, since all your site is original content.

  2. donnacha
    donnacha May 24, 2013 at 02:47 | | Reply

    My website about penguins has rocketed up the results!

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