Google made an announcement about Penguin 2.0, stating that deployment is complete. This was a highly anticipated update, and the previous update had hit a lot of WordPress sites negatively, although those who didn’t pursue any link building continued performing as normal.
Here’s the announcement from Matt Cutts:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
Have you seen any positive or negative changes in the rankings of your WordPress website/s?
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4 Responses
My website about penguins has rocketed up the results!
Haha 🙂
Only positive results and lots of them! We finally see silly hack sites, who offer nothing but ripped content, getting pushed way down the search results and our pages with original content appearing back up.
I guess, there’s no “good new” or “bad news”. It all depends on what side of the fence you’re on. Jean, I bet you saw an improvement too, since all your site is original content.
If getting rid of all the ripped content is one of the main aims of this update, then it’s a very good one. Seen many of our articles just copy pasted on other sites. I always found it strange how a small snippet from one of our posts appeared on the first page in Google, while the original post somehow was back on the 2nd or 3rd page.
We just had our best day ever with regards to traffic, so I guess we’ve been affected positively 🙂