Gravity Wiz
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Gravity Shop Product Configurator Review: The Best Way to Embed Forms into Woo

This review was performed as part of a paid product analysis using our in-depth Analysis Methodology, which includes manually testing the product. Here’s why you can trust our methods and verdict.

There’s little to dislike about Gravity Shop Product Configurator. In fact, for Gravity Forms users, we’d suggest that it’s a near-essential purchase and install. It integrates well, especially with the Gravity Perks lines, and you have a full-featured set of ways to boost your Woo store by addressing a widely discussed gap and need in the Gravity Forms community.

Market fit
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Table of Contents

Product configuration is important for a Woo store, so there are plenty of available plugin options. However, many of the current offerings lack flexibility or offer way too many features. What’s more, none can help you build your product configurations using a feature-rich form builder. This is where Gravity Shop Product Configurator steps in.

The plugin combines the leading premium form builder (Gravity Forms) with Woo give you the ultimate way to set up and manage product configurations. You also get tight synchronization with Woo product entries, shipping functionality, and much more. This can take your product configurations further than competing plugins.

For this post, we’re going to offer a full review of Gravity Shop Product Configurator. By the end, you’ll know if this plugin is right for your store. We have a lot to get through, so let’s start with the plugin’s features and functionality, before we look at how to use it.

What Gravity Shop Product Configurator Offers

At its core, Gravity Shop Product Configurator lets the customer personalize, configure, and customize their products before adding it to the cart. Unlike other plugins, this uses the Gravity Forms interface and connects form entries to Woo products.

You can utilize all of Gravity Forms’ functionality and add-ons, along with that of Woo.

The Gravity Shop Product Configurator settings.

Here’s what makes the plugin stand out among the competition:

  • You use a dedicated settings page within Gravity Forms to connect form fields to Woo product entries. From there, you can set up your product configurations and display them on your store.
  • The plugin works seamlessly with the majority of both Gravity Forms’ and Woo’ functionality. For example, Gravity Forms’ conditional logic lets you take advantage of and reference Woo events and products. This means you’re able to show or hide fields based on the customer’s selections to make your forms more relevant.
  • You’re able to map form fields to Woo products to help you calculate shipping, display dynamic and custom pricing, and much more.
  • There’s full control over the product description the cart displays. This also applies to the checkout and order details screens. You’re also able to specify which data you capture and display on screen.

While the core functionality of Gravity Forms and Woo is available to Gravity Shop Product Configurator, so are its extensions and add-ons. This is also the same for the entire Gravity Wiz product lines. In fact, some of the Gravity Perks integrations work well alongside product configuration, such as GP Populate Anything, GP Notification Scheduler, and GP Conditional Pricing.

All in all, this makes Gravity Shop Product Configurator a tantalizing solution.

Pricing Plans

Gravity Wiz keeps things simple when it comes to pricing. You’ll pay based on how many licenses you need:

  • Basic. A one-license plan – equal to one site – is $99 per year.
  • Advanced. For three licenses, you’ll pay $199 per year.
  • Pro. For $399 per year, you get access to 30 licenses.

Each plan comes with a full 30-day refund period in case it’s not for you. However, we don’t think anyone will ask for their money back – as we’ll explain.

Why Your Store Can’t Afford to Overlook the Gravity Shop Product Configurator

Woo product configurator plugins are common, but not all can boast the features and functionality of Gravity Shop Product Configurator. In fact, most of the current crop of tools have various disadvantages:

  • Some plugins lack all of the features and functionality you’ll need to build product configurations to your vision.
  • Other plugins may include so much that they’re overwhelming to use.
  • Not every plugin is equal, and some have mixed ratings, reviews, and support.
  • You’ll have to learn yet another User Interface (UI), along with its quirks and limitations.

However, Gravity Shop Product Configurator can mitigate or even eradicate these drawbacks:

  • The plugin draws on the power of Gravity Forms. In addition, you can integrate the whole Gravity Perks product line and install specific extensions (called ‘Perks’). This cuts down on your design time and lets you go live faster.
  • Premium Gravity Shop Product Configurator plans include full support until your plan expires.
  • The UI should be familiar to you, as it’s all within Gravity Forms’ interface!

If you already use Gravity Forms and Woo on your site, it makes sense to use a solution that ties into them further. In the next section, we’ll show you how to use that tight integration the to create product configurations for your store.

How to Use Gravity Shop Product Configurator

This run through of how Gravity Shop Product Configurator works will try and give you as much of an overview as possible. If you need more knowledge, the official documentation has much greater insight.

Once you purchase the plugin, you’ll want to register it by entering your license key into the Product Configurator field within the Gravity Forms dashboard:

A license key field within Gravity Forms.

From here, you’ll need to create a form to configure your products, or alter an existing one. This should be a complete form that includes all of the fields you want to display on the product page. The Gravity Forms documentation can guide you through the basic steps.

One aspect that is important is to add your configurable products to your form. This can be in any style, such as drop-down menus, checkboxes, or something else that suits your design:

The Gravity Forms builder screen.

You can also use Gravity Forms’ core functionality and integrations here. For instance, its conditional logic offering is important if you want to create conversational and smart forms. Your product configurations can benefit too, and either show or hide fields based on specific product selections:

Setting up conditional logic within Gravity Forms.

The next step is to embed the form within your Woo product.

Embedding Your Form and Locating Its Settings

To do this, head into the product’s Edit screen within WordPress, and look to the meta box at the bottom of the screen. You’ll find the configurator’s settings under the Product data > Gravity Forms section.

The Gravity Forms section of the Product data metabox.

Here, select the form within the drop-down menu and click the Open Product Configurator Settings button.

Doing this will bring you to a Feed Settings page within Gravity Forms:

The Product Configurator Feed Settings screen.

There are a lot of options on this page, so let’s take a brief look at what they do.

The Feed Settings Screen

If you need to get back to this screen, you can do so through selecting your form and heading to Settings > Product Configurator in Gravity Forms. Regardless, there are a number of sections here to help customize how your configurations display.

First, check which products use the form in the WooCommerce Products section. This will help you figure out which customizations to make. Next, take a look at the WooCommerce Display section.

This helps you control the display price for your product. For instance, you can use a dynamic tag to display either the regular or on-sale price.

Adding a dynamic tag to a display price in Gravity Forms.

The Item Meta Display option gives you a way to show product details in the cart and other areas based on your exact specifications. Here, you can choose to hide or display fields on screen, or create a custom meta data template:

Choosing to only display certain fields using Gravity Shop Product Configurator.

The Form to Product Map section is how you can link form data to Woo product properties. This will be handy if you need to calculate shipping. You could also integrate a Perk such as GP Populate Anything to add dynamic product images to the entry.

Linking form fields to product fields in Gravity Shop Product Configurator.

Once you finish here, you can save your changes. It’s time to see how your form looks for your products.

Viewing Your Product Configurator on the Front End of Your Store

If you look at your store’s product pages, you’ll see the product configuration options available to you:

The front end of a site showing a Gravity Forms embed as a product comfigurator.

The customer can edit their cart on the front end too. Once you click the product title within the cart, it will take you back to the product page to tweak the configuration. Once you click the Update Cart button, you’ll come back to the previous screen:

Updating the Woo cart after amending a product addition.

Given a complete purchase, Gravity Shop Product Configurator generates an entry and attaches it to the order:

A purchase entry within Gravity Forms.

The plugin also syncs payment details with Woo:

An order within WooCommerce.

We encourage you to take a look at the documentation, as this gives you detailed information on how to use the Feed Settings screen, and integrate other Gravity Wiz products into your store.

The Support and Documentation Gravity Shop Product Configurator Provides

Each premium purchase of Gravity Shop Product Configurator gives you a year’s worth of support and updates. The support provision itself is a common positive among existing users:

“Without Gravity Wiz, hundreds of hours of custom work would have needed to be done. I’m a member for life.”

Robert Fisher, LeadCroc

“Unbelievable support. Fast, kind, knowledgeable, helpful. The best support I’ve ever had in over 15 years of web development.”

Luca Ottolini, Freelance Developer, Codeable

Part of this seal of approval is down to the scope of support Gravity Wiz offers. You also have plenty of self-help available in the form of documentation. It’s short, concise, and rich in detail:

The Gravity Shop Product Configurator documentation page.

The Gravity Wiz YouTube channel is also a goldmine of information. Alongside crash courses and introductory shorts, there are also longer-form workshops on using its product line. This includes Gravity Shop Product Configurator.

Frequently Asked Questions (FAQs)

To finish, let’s answer a few questions on Gravity Shop Product Configurator. You could also consider this as a quick summary of the main aspects of the plugin.

Of course, this section can’t cover every available query you might have. As always though, you can ask your own questions in the comments section at the end of this review.

What Does Gravity Shop Product Configurator Help Me Achieve?

If you use Gravity Forms and Woo on your site, you’re able to combine both to set up product configurations. This enables your customers to configure products before they purchase. As such, you’re able to circumvent the limited flexibility of existing configurators, and harness the benefits of both!

Where Can I Learn How to Use Gravity Shop Product Configurator?

The Gravity Shop Product Configurator documentation is your first port of call here. You might also find the full workshop from Gravity Wiz valuable, where you can follow along while using the plugin.

Is There a Premium Plan That Gives Me as Many Licenses as I Need for My Sites?

No, there is no current plan that gives you an uncapped number of licenses. With the Pro plan, you can use Gravity Shop Product Configurator on 30 licenses.

Could I Use Gravity Shop Product Configurator to Create Bookings on My Store?

Yes, and it’s a great way to use the plugin. You’d want to also invest in the Gravity Forms Inventory and the Gravity Forms Limit Dates Gravity Perks to round out the functionality.

Am I Able to Add Field Values to a Final Product, Such as a Name on a T-Shirt?

At the present moment, you can’t create previews or proofs of products using Gravity Shop Product Configurator. However, the developers state this functionality is on the way.

Our Final Thoughts

For Gravity Forms and Woo users, connecting and leveraging the functionality on offer would be a welcome addition to your store. To help customers better configure and customize products before purchase, Gravity Shop Product Configurator is ideal.

We like plenty about this plugin. It has a competitive cost, and seamless and tight integration with Gravity Forms. This extends to how you’ll work with Gravity Shop Product Configurator from the Gravity Forms interface. That the whole ecosystem of both Woo and Gravity Forms is available to you – including its extensions and add-ons – opens up a feature-rich world for your site.

We would appreciate seeing a better explanation of the link between the Gravity Shop and Gravity Perks lines, as this wasn’t apparent straight away, but once we had it figured out, the rest went smoothly.

Will Gravity Shop Product Configurator find a home on your Woo store? Share your thoughts on this plugin and our review in the comments section below!

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Tom Rankin

With a discerning eye for detail and a passion for innovation, Tom brings a wealth of knowledge to the table in WordPress products and content creation. His expertise, honed over years of hands-on experience, has solidified his reputation as a leading figure in the WordPress ecosystem.

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