Growmatik Review: Easy WordPress Marketing Automation & Personalization (2021)

Marketing automation and personalization can help you generate more leads and sell more products. But it's tough to implement on WordPress...unless you have the right tool. In our Growmatik review, we'll show you how this freemium tool from a popular WordPress developer can help.
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Searching for an all-in-one marketing solution for WordPress?

In our hands-on Growmatik review, we’re going to be taking a look at a freemium tool that combines marketing, automation, and personalization in one WordPress plugin. It works for regular WordPress sites but it also has eCommerce features for WooCommerce stores.

Growmatik review

With Growmatik, you can connect with your users across three touchpoints – your website, popups, and emails. That is, it will help you:

  • Personalize your existing website’s content.
  • Create popups to display on your website.
  • Send emails to your customers/leads.

In these three areas, you’ll be able to use an array of automation rules to enhance your marketing. For example, you can display a special popup for people who purchased a certain product. Or, you could choose which products to display on your front page based on the products that a user is interested in/has purchased. The automation possibilities are pretty endless.

Whether you’re personalizing your existing content or creating a popup or email message, you’ll be able to do everything from a visual drag-and-drop interface and without needing any special technical knowledge.

Beyond that, you can discover your customers’ journeys and create segments based on over 50+ different attributes, including website activity, referring source, and more. You can also create automation rules based on the segments that you create.

Growmatik comes from Artbees, which is the same team behind two other products you might know – the popular Jupiter X theme (over 148,000 sales at ThemeForest) and WunderWP, a popular tool for Elementor power users that lets people quickly apply presets or reusable styles.

Overall, it’s a powerful tool that can simplify your marketing efforts on WordPress by giving you one unified interface to manage pretty much everything. Let’s take a look and I’ll show you what it can do…

Growmatik Review: A Quick Overview of How It Works

To get started with Growmatik, you’ll install the official integration plugin at WordPress.org and connect it to your Growmatik account (there’s a free plan available). Growmatik uses the WordPress API, so the connection process is as simple as clicking a button.

Once you click that button, Growmatik will automatically sync your WordPress site with the Growmatik platform.

From then on, you’ll do everything from the Growmatik cloud dashboard (not your WordPress site). However, Growmatik will automatically keep everything in sync. For example, if you get a new user or WooCommerce order, that info will automatically show up in your Growmatik dashboard.

Main Growmatik dashboard

The Growmatik dashboard is divided into five separate areas:

  • Reports – view basic web analytics. See people’s locations, their traffic source (including UTM tag support), what content they’re browsing, etc. 
  • Automations – create automated rules, such as displaying a popup to certain visitors, sending emails, or personalizing your site’s content.
  • Customer Journey – view and filter/segment user’s journeys on your site. Basically, you can see the path that people take to becoming a customer.
  • People – view all of your users and break them down into different segments using 50+ conditions.
  • Workshop – create “stuff” for your site. You can create emails to send to users, popups, and personalized content. This has a lot of overlap with the features in the Automations tab.

Hands-On With Growmatik Features

Now that you have a basic idea of how to get up and running with Growmatik, I want to take a hands-on look at some of the most useful features.

Note – for some of these screenshots, I’ll use example photos. The reason is that I”m using Growmatik on a test site without a lot of data, so some of the features look a little empty.

View Web Analytics

Growmatik report dashboard

The Reports tab offers high-level analytics to help you understand traffic on your site. You’ll be able to see “traditional” analytics such as:

  • Traffic sources
  • Locations of your visitors
  • Popular content
  • Page views
  • Bounce rates
  • Sales (for WooCommerce sales)
  • Top sold product
  • Keywords that led to your site (via a Google Search Console integration)
  • Etc.

Create Personalized Content With Automations

Growmatik’s automation and personalized features are one of the most powerful parts of the tool. At least personally, I haven’t seen another tool that makes it this easy to set up marketing automation on WordPress. The ease at which it integrates into your site is one of the most defining features.

From the Automations tab, you can create content across all three touchpoints:

  • Emails
  • Popups
  • Website (personalizing existing content on your site)

When you go to the Automations tab, you’ll be able to set up different rules for:

  • Guests – anonymous visitors (you don’t have their emails).
  • Leads – people who have registered but not made a purchase.
  • Customers – guests or leads that have completed a purchase.

When you create a rule, you can either create a custom rule or choose from pre-made recipes. Here are the recipes:

Pre-made automation recipes

And then if you use a custom rule, you’ll be able to set up your own “If → Then” automation.

For the “if” condition, you can choose from:

  • Source (UTM or referring domain)
  • Location
  • Device
  • Date and Time
  • Page/Product Visit
  • Segment (for leads and customers)
  • User Behavior (time on site, scroll depth, inactivity, abandoned cart, products previously purchased, total number of orders)
  • All Guests/Leads/Customers

For example, let’s say you want to create an automation rule for people who viewed a certain product. You would choose Page/Product Visit and then choose the product(s) from a list:

Creating if rule

Then, you can choose the “then” condition, which is the action you want to take. There are four possible actions:

  • Show popup
  • Send email 
  • Show page
  • Personalize page
What to do

Once you create an automation, you’ll be able to view the success of that automation by clicking the Report button, which shows analytics for your automation.

Now, let’s look at specific examples for each touchpoint…

Create Personalized Pages

Let’s say you want to display different products on your store’s front page based on a shopper’s behavior. This lets you show products that are relevant to each user.

You could create a rule to personalize the homepage for people that viewed those products. Then, you can use a visual builder to customize your homepage right there. You can:

  • Edit existing content
  • Delete existing content
  • Add new content

 And most importantly, you can highlight specific products:

Personalize website

This works no matter how you built the page that you’re customizing. I built the original page with the WordPress block editor, but Growmatik is still letting me customize it using Growmatik’s visual editor.

When choosing products, you can either target specific products. Or, you can use rules such as popular products, upsells, cross-sells, discounted products, and more.

Essentially, you’re using a visual builder to customize your site’s existing content that you created in WordPress but only for visitors that meet your “if” condition.

Display Personalized Popups

Let’s say you want to lower the bounce rate on your pricing page and give yourself a chance to connect with potential leads.

You could display a popup lead gen form to users who visit that page using automation.

You can choose from pre-made popup templates:

Popup templates

Then, you’ll be able to design the popup using a visual, drag-and-drop builder:

Popup editor

Send Personalized Emails

Let’s say you want to send a follow-up email to shoppers after their first purchase that suggests some other products they might be interested in.

You could set up an automation rule to send an email based on the number of orders. That will launch the visual email builder.

You can first choose from the pre-built templates:

Email templates

Then, you can customize the email using the visual, drag-and-drop builder. The really neat thing, though, is that you can bring in the same personalization tactics from the other touchpoints.

For example, when you add a block to display products in your email, you can configure it to display products related to the user’s last purchase:

Add products to email

You could also show other types of products, such as discounted products, upsells, cross-sells, abandoned cart products, and more.

Beyond products, you can also personalize your emails using other information or dynamic details including:

  • Personal attributes – name, email, phone number, location, day of the week, and more.
  • On-site activity – average time spent, number of viewed pages, total spent time, and more.
  • Email behavior – how often users open/click on your emails.
  • Shopping activity – first/last purchase date, last purchased items, total order value, number of purchases, and more.

Use the Workshop to Create Content

One way to create content is via the automation rules, but you can also create new popups, web personalizations, or emails using the Workshop.

The builder is the same as what I showed you in the sections on creating different types of automation rules. I just want to highlight this so that you know you can also create emails and popups without going through the automation builder.

You’ll also be able to see all of the content that you created when setting up automation rules:

Workshop

Browse and Filter Customer Journeys

The Customer Journey tab gives you a bird’s eye view of customer behavior on your site. You might be familiar with this type of report from Google analytics.

As you select a filter, the rest of the filters will update accordingly. For example, if you choose to filter out only traffic from the Facebook source, the other elements will update to only show details for traffic from Facebook:

Customer journey

This tool is especially useful for seeing how different types of users interact with your site. If you know that Facebook visitors behave differently than Google visitors, you could set up automation scenarios that are optimized for each type of visitor.

Create Segments Based On 50+ Conditions

Segments help you filter and organize your site’s leads and customers. You can also use them in your automation rules. For example, you could create a popup, email, or personalization rule that specifically targets a segment that you’ve created.

You can view and create segments in the People tab.

Growmatik will create a number of default segments that you can use. For example, “New Customers” and “Slipping Customers”.

However, you can also create your own custom segments based on over 50+ conditions. You can mix-and-match as many conditions as needed to create the most useful segment for your marketing efforts. You’ll be able to segment visitors by:

  • Personal details
  • Referring source
  • Activity on your site
  • Engagement (e.g. do they open your emails, click on them, etc)
  • Shopping activity (e.g. do they have an abandoned cart)

For example, you could filter out people who came from Facebook and purchased a certain product, or an infinite number of other combinations.

Once you create your custom segment, you’ll see options to save it and/or automate it:

Create segment

Integrate With Your Favorite WordPress Form Builder

If you’ve already built your site, you probably already have lead generation forms that you’ve created with another plugin, such as Elementor Pro, Gravity Forms, WPForms, etc.

Growmatik now integrates with those tools so that you can keep using your existing solution and feed that data into Growmatik.

For example, if you’ve created a form with Elementor Pro form builder, you’ll get a new Growmatik form action that you can use:

Growmatik in Elementor Pro

Growmatik Pricing

Growmatik has a pretty generous free plan that supports:

  • 10,000 monthly visits (a visit is an entire single browsing session – not an individual pageview)
  • 2,000 contacts (the number of leads that you have stored)
  • 15,000 email sends + just $0.80 per extra 1,000 emails

Higher-tier plans depend on how many contacts you have and how many visits your site gets. In general, they start around $10 per month, though it depends on your site’s variables.

All of the plans include all features – the only differences are the limits when it comes to contacts, visits, and emails that you send.

There are also no extra fees for SMTP delivery or geolocation usage, which are common in other marketing automation tools.

To find an exact price for your needs, I recommend just using the handy pricing calculator:

Growmatik pricing

Final Thoughts on Growmatik

Overall, I was quite impressed with Growmatik because of how easy it made it to access these types of powerful marketing automation rules on WordPress.

You can connect with your customers across three touchpoints:

  1. Your website
  2. Popups
  3. Emails

But the most powerful thing is how easy Growmatik makes it to automate and customize these different touchpoints.

For example, personalizing any page on your site is as simple as using Growmatik’s visual builder. You can delete existing content, change text, and add new content. The integration was seamless and “just works”.

For emails and popups, you get premade templates and can also further customize things using a visual builder.

What’s more, you also get powerful conditions to create your own custom segments, along with the ability to connect with those segments via the touchpoints above.

The most important thing, though, is that it all feels pretty simple and seamless. I’ve used other marketing automation tools and they always felt too technical to me. But Growmatik seems like something that a solopreneur or non-technical marketer will have no problem using.

If you want to get started, you can sign up for free today – no credit card required. You’ll only need to pay once you outgrow the free plan (which is pretty generous).

Colin Newcomer
Colin Newcomer
Colin Newcomer is a freelance blogger for hire with a background in SEO and affiliate marketing. He helps clients grow their web visibility by writing primarily about digital marketing, WordPress, and B2B topics.

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