If you want people to actually read the content on your WordPress site, you need to have good headlines.
Headlines are what convince people to click and engage when they’re browsing Google’s search results, scrolling social media, or even just bouncing around your website.
But, as you probably already know, coming up with the perfect headline is often the hardest part of writing a post.
Writing 2,000 words on a topic? Easy peasy. Writing 10 words for the headline? That’s hard!
The Headline Analyzer Studio plugin from CoSchedule helps you create better headlines for humans and search engines, all without leaving your WordPress dashboard.
And in this post, we’ll show you step-by-step how to use the Headline Analyzer Studio plugin to start writing better headlines for your WordPress site.
How to Improve Your WordPress Headlines With Headline Analyzer Studio
Here’s your step-by-step guide to writing better headlines with the Headline Analyzer Studio plugin…
1. Install and Activate the Free Plugin
Before you can start working on your headlines, you first need to install and activate the Headline Analyzer Studio plugin on your WordPress site.
It’s free and available at WordPress.org so you can install it just like any other free WordPress plugin:
- Go to Plugins → Add New in your WordPress dashboard.
- Search for “Headline Analyzer”.
- Click the Install Now button.
- After a short wait, click the Activate button to make the plugin active on your site.
2. Set Up the Plugin
Once you’ve activated the plugin, go to Settings → Headline Studio to access a quick setup wizard.
This wizard will help you accomplish a few things:
To get started, click the big Let’s Get Started button.
First, you’ll be prompted to create your free Headline Studio account (or log in to your existing account, if you already have one).
Again, this account is free to create and it makes it easier to manage your headlines and styles. It also takes just a few seconds to create – all you need is your name, email address, and password.
Once you create your account, you might need to click the sign-in button to continue with the connection.
Once you’ve done it properly, you should see a success message:
The next few steps are really just informational – there’s no need to configure anything.
First, the plugin will let you know that your whole team will be able to analyze headlines from inside WordPress. There’s no need to connect separate accounts for each team member.
Then, the plugin will explain that it adds some new columns to the Posts list that let you quickly see your headline scores right from the Posts list (in addition to in the editor for individual pieces of content).
Finally, the last step is a prompt to start analyzing.
So – let’s do that!
3. Analyze Your First Headline
Now, you’re ready to analyze your first headline!
To get started, open the editor for the post with a headline that you want to improve.
For these screenshots, we’re using the native WordPress block editor, but the plugin will also work with the Classic TinyMCE editor (the interface will just be a little different).
You should now see a new Headline Studio button that appears in the top right corner of the editor:
Clicking that button will expand a prompt to analyze this headline:
Now, after a short wait, you should see the results of your analysis.
To start, the analysis is divided into two tabs:
- Headline Score
- SEO Score
Essentially, the Headline Score focuses on headline optimization for humans, while the SEO Score focuses on optimizing for search engines. Ideally, you want to nail both angles.
The SEO score goes pretty deep, even letting you see search volumes and analyze the competition.
Within each column, you’ll also see additional icons on the left side that show you how you did for specific aspects of optimization. Green is good, while red requires further optimization.
You can click on an icon to jump straight to its section or just scroll down to view all of the information.
Let’s go through the analysis for both scores in more detail…
The Headline Score is divided into eight main sections:
- Word Balance
- Word Count
- Character Count
- Headline Type
- Reading Grade Level
At the top, you’ll also get a summary list of suggestions:
For example, you can see that one of the suggestions is to increase your “uncommon words” and/or “power words”, which can help you stand out.
If you scroll down, you can see the Word Balance of your headline, which will break down the types of words that you’re using.
However, if you’re not a copywriter, you might not know what power words or uncommon words are.
To help you with that, the plugin also lets you open a word bank that lists relevant words that you can consider including in your headline.
The SEO Score is divided into nine main sections:
- Keyword Quality
- Keyword Density
- Average Monthly Searches
- Search Competition
- Keyword Trend
- Search Preview
- Headline Competition
- Keyword Variations
- Related Questions
As with the Headline Score, you also get a summary of suggestions at the top to help you quickly see opportunities for your headline:
One of the nice things about this section is that it will actually pull in real search engine data. For example, you’ll be able to see the search volumes for the keywords that are in your post’s headline, along with the volumes for related keywords that you might want to add to your headline.
Below, you can see the overall search volume for your current headline, as well as some related keywords you can try to include to boost your potential audience:
You can see related keywords for each of the main keywords in your headline.
Another useful feature is the ability to see the headlines of your current search competition. This can help you see what’s working well for other sites, along with ways that you might be able to differentiate your headline from them:
Once you’ve made your changes, you can click Reanalyze to check your new headline. Or, if you’re happy with how it looks, you can publish your post just like you normally would.
4. Quickly See Headline Scores for All Your Posts
Now, when you go to Posts → All Posts in your WordPress dashboard, you’ll see new columns for Headline Score and SEO Score that give the scores for each post’s headline (as long as you’ve analyzed it using the plugin).
You can also hide these columns using the native WordPress Screen Options setting if you don’t want to see one or both of them.
Beyond accessing headline analysis from your WordPress dashboard, you can also see all of your headlines from the cloud Headline Studio dashboard. This might be helpful if you have multiple sites and you want an easy way to keep track of all of them.
However, you don’t need to use the cloud dashboard and it’s totally possible to do everything without leaving your WordPress dashboard.
Headline Studio Pricing
Headline Studio is free for the Headline Score rating and thesaurus, so you can optimize your headlines for human visitors at no cost.
However, if you want some of the more data-backed SEO-focused headline analysis options as well as the word bank, then you might need to pay.
Paid plans are based on the number of premium headlines you analyze per month. You can pay monthly or pay annually for a huge 50% discount:
- 5 premium headlines – $9 per month with annual billing or $19 per month with monthly billing.
- 20 premium headlines – $29 per month with annual billing or $59 per month with monthly billing.
- 60 premium headlines – $49 per month with annual billing or $99 per month with monthly billing.
Start Writing Better Headlines Today
Having a quality headline for each piece of content that you publish is essential for attracting both human visitors and search engines.
With Headline Analyzer, you get an automated way to write better headlines for both types of visitors.
With the free version of the plugin, you can analyze unlimited headlines to improve their wording and impact.
If you want to dig into more of the SEO-focused features, you can consider upgrading to the premium version to access more of that analysis as well.
Get started today and you’ll be writing better headlines in no time!