Do you want to learn how to create a bio link page for your WordPress blog? A bio link page makes driving traffic from social media and other platforms back to your website easy.
There are various third-party platforms you can use; however, there are some distinct advantages to building one in WordPress (which we’ll get into below).
Keep reading to learn more about what a link in bio page is, why you need one, and how you can create one to start driving traffic back to your website.
Let’s dive in!
What is a Link in Bio Page?
A bio link page is a page on your website with multiple links. These pages are often optimized for mobile since one of their main uses is linking to the page from your social media profiles.
If you’ve spent any time on Instagram, you’ve probably already seen a few of these pages.
Here’s an example of what a link in bio page looks like:
Why Are Link in Bio Pages Used?
Link in bio pages got their start because of limitations across social media platforms. Across nearly every platform, you can only share one link. But what if you have multiple blogs, websites, or online courses that you want to link to at once?
That’s where bio link pages come in.
Instead of being limited to a single link, you can share one link with everything you want to highlight.
This gives you more creative freedom, and you can test the placement of links to see which your audience responds best.
Here are a few examples of the types of links you can include:
- Your recent blog posts to get more traffic
- Landing pages to sell your products
- Your online store (if you have a WooCommerce shop)
- Custom affiliate links
- Your email newsletter subscription page
Benefits of Using a WordPress Link in Bio Page
The ultimate goal of a bio link page is to drive traffic back to your website, blog posts, and offers.
Here are some of the main reasons site owners choose to build this page in WordPress instead of using a third-party tool.
- Domain recognition. By building this as a page on your site, you can use the same URL instead of a random URL offered by other tools.
- Improve SEO. Since it’s part of your website, this page will have backlinks from your social profiles and can be optimized for search engines.
- Reduce privacy concerns. Analytics and user data will not be stored or shared with third-party tools or providers.
How to Build a Bio Link Page in WordPress to Share Your Blog Posts
Now that you understand what bio link pages are and why they’re essential, let’s get into how you can make your very own link page in WordPress.
The easiest way to do this is with the ClickWhale plugin. This plugin makes creating a link in bio page as simple as dragging and dropping. Plus, you have complete control over the appearance if your bio page and get access to in-depth page statistics.
If you want to test the plugin to get a better feel for how it functions, check out the free live demo. You can play around with every plugin feature as if it were live on your site.
Step 1. Install and Activate a Bio Link Plugin
The first thing you need to do is install the ClickWhale plugin. After it’s installed and activated, click on the ClickWhale menu option to bring up the main plugin page.
Note: For this tutorial, we’re using the pro version of ClickWhale. A free version of the plugin lets you create a simple bio link page. However, you don’t get access to powerful customization options, or the automated blog post feed.
Step 2. Create a New Bio Link Page
To create a new bio link page, click the Link Pages menu option and click the Add New button.
This brings you to the bio link page customization screen. It includes a drag-and-drop builder, so you can easily build your page.
Step 3. Add Blog Posts to Your Bio Link Page
The first thing we’ll do is drag over the Post block. Here, you can select the blog post you want to link to, create a custom title, add a subtitle, and add an image, icon, or emoji.
If you want to add additional blog posts, simply repeat the process.
The pro version of version comes equipped with a Blog Posts Feed block that will automatically display your most recent blog posts. You can select the number of posts, the category, the layout style, and choose to display or hide the title.
Beyond displaying blog posts that you want to drive traffic to, you’ll find a lot of other types of content you can add, like:
- Custom links to your site or other platforms
- Custom content with title, subtitle, and text
- Pages and landing pages you’ve created on your website
- Links to other social profiles (pro version only)
Once you’ve added your content and links, make sure to click the Save button at the bottom of the page.
Step 4. Customize the Appearance of Your Bio Link Page
You can customize the appearance of your link in bio page by clicking the Styles navigation tab.
On this screen you can customize the appearance of your bio page so it better matches your brand.
Here are some of the page elements you can customize:
- The page text color
- Background color
- Color of your links
- Link hover settings
As you make changes, you’ll see them applied in real time on the example page on the right side of the screen.
Link Page Settings
Clicking on the Settings navigation tab brings you to the general settings for the page you created.
Here you can add a few branding elements for the page a whole, for example:
- Add a title and description for the page
- Add a custom URL slug
- Upload a logo and choose the logo style
- Add a legals menu (privacy policy and legal disclosure)
SEO Settings
Clicking the SEO menu tab takes you to the SEO settings for that page. One significant advantage of building your bio page with WordPress is that it can also rank and pick up search engine traffic.
You can customize the SEO title, description, and the robots meta to control what you want indexed.
In the open graph section, you can add open graph data for the page, which will help your content display better across social media sites.
Social Media Profiles
Finally, you can add links to your other social media profiles to help grow these accounts and connect with your followers across other platforms they use.
Remember, this block is only available for users on the pro ClickWhale plugin.
Step 5. Add the Link to Social Media and Other Platforms
Once you’ve customized the link page, you can add the link to your social media profiles and anywhere else online you’d like it shared.
Now, when visitors click the link, instead of being taken to a single page, they can view your link in bio page and decide the action they want to take.
Step 6. Check Your Link Bio Page Statistics
After you’ve shared your link and started getting traffic, you can monitor your page statistics, which show how often your links are clicked and which links are the most popular.
This will help you better understand your audience and the types of content they find the most valuable so you can improve your user experience, conversions, and even sales.
To access your page statistics, click Statistics and then Linkpages. Here, you’ll see a detailed breakdown of the number of views your links pages receive.
That’s It!
By now you should have your very own bio link page that’s ready to start driving traffic to your WordPress blog and other important pages on your site.
ClickWhale makes creating a bio link page as simple as dragging and dropping a few blocks and using the built-in customization options to match the page to your brand.
Now, you can use various third-party tools to create a link in bio page. However, using a tool like ClickWhale lets you build the page on your site, so you get SEO benefits, erase privacy concerns, and get to use your URL.
There is a free and premium version of the plugin available to build your bio link page. The free version lets you create a simple bio page where you’ll need to manually add links to your posts. The premium version offers an automated blog post feed, advanced customization options, and more control over your bio link page.
