As with most content creators, one of your main goals is likely to attract readers to your blog. Unfortunately, given that internet users today are constantly inundated with content across every platform, figuring out how to make yours stand out can be quite the challenge.
The good news is that it’s definitely not impossible. Once you understand exactly who your audience is and what sparks their interest, it becomes easier to create relevant, engaging blog posts that help grow your readership.
In this post, we’ll explain what’s considered valuable content in the world of blogging. Then we’ll provide three key tips you can use for creating valuable content for your blog. Let’s get started!
What Makes Content Valuable?
‘Valuable’ can be a subjective term. After all, what one audience finds interesting won’t necessarily be the same for another.
However, when it comes to blogging and content marketing, there are a few factors that make a piece of content valuable. These factors come into play for both readers and search engines.
In order to craft valuable content, it needs to be relatable to your audience. The easiest way to keep your posts relevant is to stick to topics that you know your target readers care about. What are their pain points and what are you looking to help them solve?
There are a variety of ways to gain audience insight. One is by conducting research on your current visitors using tools such as Google Analytics:
A second critical factor that contributes to the value of content is whether it’s unique. As a content creator, one of the most effective ways you can make your work stand out is by delivering a product that is different than others in your market.
Again, there are a plethora of strategies you can use to achieve this. One is to curate articles based on a variety of sources, which we’ll get into later.
Enhancing the value of your blog is an on-going process and something most bloggers naturally get better at over time. However, starting with a clear, focused strategy on delivering unique, relevant content certainly gives you a solid launching point. At the end of the day, a post is valuable if you’re giving the reader a takeaway.
How to Create Valuable Content for Your Blog (3 Key Tips)
Now that we’ve covered some of the criteria that qualify blog content as being valuable and relevant, it’s time to learn how to create quality content for your own blog. Let’s take a look at three key tips you can use for creating valuable content for your WordPress blog!
1. Focus on Audience Segmentation to Deliver Relevant, Engaging Content
One of the most critical aspects of starting and running a successful blog is establishing a solid strategy. To do that, you need a sound understanding of your audience.
Once you identify your ideal audience is, you are better positioned to create content that appeals to them. As we mentioned earlier, there are a handful of tools you can use to collect information about your audience, such as Google Analytics.
However, beyond basic demographics, these tools can help you segment your audience to boost your blog value and drive conversions. In a nutshell, audience segmentation makes it easier to craft and tailor posts that address the unique concerns and questions of those people.
Let’s say you have a health and fitness blog. Some of your readers may be women who are looking to lose weight. Others may be men wanting to build muscle and increase strength and endurance.
Again, what one group finds valuable may not be the same for everyone. Different posts can be geared toward different target segments.
You can employ a variety of methods for segmenting audiences. For example, you can segment by demographics, behavior, level of engagement, etc.
2. Incorporate ‘Evergreen’ and ‘Cornerstone’ Posts
Some people assume that for content to be relevant, it needs to be timely. While writing and publishing posts pertaining to topics happening in the news or ones that are currently trending can certainly be helpful, they’re not your only option.
Cornerstone articles are the pages on your blog you want to rank the highest. They contain important information and are usually long and informative.
Similarly, evergreen posts refer to content that isn’t timely per se. It isn’t based on news, a trending topic, or a time-specific offer or promotion. It can be just as relevant and appealing today as it will be months or even years from now.
Cornerstone and evergreen content can help boost your SEO. They can be particularly valuable when it comes to link building.
This is why we recommend mixing up your blog content to incorporate both timely blogs as well as evergreen and cornerstone content. Plus, using a combination of blog types can help keep your readers engaged and interested.
To make it easier to distinguish which content is cornerstone on your WordPress blog, you can use a plugin such as Yoast SEO:
After you install and activate the plugin, you can use it to toggle the ‘cornerstone’ setting:
Then it will automatically generate a list of your cornerstone content so you can easily include them in your post overviews.
3. Use the WP RSS Aggregator Plugin to Curate Content
Aggregator plugins are incredibly helpful tools and assets for WordPress blogs. Put simply, they let you import and display RSS feeds and curate content that is relevant to your specific niche. This can include videos, news, articles, podcasts, etc.
An RSS aggregator can also benefit your blog by helping you organically grow your audience. You can increase your search engine visibility and improve the overall quality of your blog content by curating content from a variety of sources.
Incorporating relevant and authoritative sources on your blog can help establish credibility. Not only can this help boost your SEO, but it can also help increase trust and engagement with your readers.
There are a handful of RSS aggregator plugins you can choose from. However, we suggest installing the WP RSS Aggregator plugin:
This plugin is free and easy to use. After you install and activate it, you can choose from an unlimited number of sources to import from. Plus, you can manage them all from a single page.
Behind any successful blog is a solid content marketing strategy. Once you understand who your target audience is, you’re better positioned to create meaningful content that aligns with your readers’ interests.
As we discussed in this post, three key tips you can use for creating valuable content for your blog are:
- Focus on audience segmentation to deliver relevant, engaging content.
- Incorporate both ‘evergreen’ and ‘cornerstone’ posts.
- Use the WP RSS Aggregator plugin to curate content from quality sources.
Do you have any questions about creating valuable content for your blog? Let us know in the comments section below!
Image credit: Pexels