Displaying a date on your blog posts is recommended, both for search engines and also for your audience.
Most blogs display the post publish date, which you would think makes sense. But I think there’s a better way of doing it, and that is by displaying the last updated date.
A post may have been published 2 years ago but in the meantime you’d have been updating it regularly. Why should it show up as being an ‘old post’ in Google SERPs? You want people to note that it is being regularly updated and thus the content is still fresh.
So how can we display the last updated date on our blog posts?
If using Genesis, this is the snippet you need to place in your functions.php file:
For other themes, the process will be very similar, but you won’t be using the filter I used above which is Genesis-specific.