There are external backlinks and then there internal links. The former is a topic of much debate and discussion in the organic SEO services world, internal linking, however, is a technique that many don’t completely understand, and often are not even aware of.
Interlinking your WordPress blog’s new content with your older posts and some of your poor traffic pages offers the following advantages:
- Better SEO performance: These links will count as additional links leading to your post, thus giving a PageRank boost.
- More user engagement: If you provide links to other relevant posts on your blog, chances are that the readers will go on to read those posts, thus giving you more time to engage them and put forward any soft sell messages that you may have.
- Improving your indexing rate: Linking your poor performing pages to your blog posts can not only help them get indexed but also improve their search engine performance.
- More Backlinks: You can get additional backlinks to your site if scrapers pull out content that includes a link to one of your other posts or web pages.
Top 4 Tips To Interlink Your WordPress Posts
Interlinking your posts is not just about adding a hyperlink to one of the keywords, for maximum SEO benefit you must follow the three best practices listed below:
- Feature more links at the beginning of the copy: Links in the initial section of your post tend to improve your search visibility to a greater extent than links featured towards the bottom end of the post or in the footer.For maximum SEO benefit, it’s a good idea to feature links above the fold. This means that it’s better to focus your internal linking efforts on the content section of your page that is visible to visitors without scrolling.
- Avoid linking to the same post more than once in each post: This is the so called first-link rule: search engine algorithms give more credit to one the first anchor text in case there are 2 links pointing to the same URL. From a user experience point of view too, you won’t be doing your post any favors.Being led to the same post over and over again will most likely put your readers off, instead of engaging them.
- Don’t Go Overboard With Linking: Too many links in a post are not only distracting from the reader’s point of view; it also makes your blog look spammy. Also, if your page has more the 5 links, none of them will do you much good.
- Link To Relevant Posts Only: Avoid interlinking irrelevant matter into each post just because they all feature within your WordPress site. At the end of the day, it’s all about getting adequate readership and if you add too many unrelated links in each of your posts, that’s only going to drive your readers away and have an adverse effect on your page views.
When you interlink content, make sure the context of your post is maintained and that your interlinking efforts make sense.
The bottomline is that your efforts to increase your visibility should not affect the quality of your blog’s content. SEO can only get you visibility, unless your blog has quality content, the visibility won’t do much good.
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