Delivering personalized experiences to customers is an effective way to boost engagement and drive conversions. While there are multiple tools you can use to create targeted campaigns, streamlining, and automating your marketing in WordPress can be challenging.
That’s where Growmatik comes in. This all-in-one solution for marketing automation and personalization in WordPress and WooCommerce eliminates the need for dozens of third-party tools. You can use it to unify all your marketing activities with ease and manage them from a single dashboard.
In this post, we’ll introduce you to Growmatik and explain the unique features and benefits of using it as a marketing automation solution for WordPress. Then we’ll explain how you can get started with it. Let’s jump in!
An Overview of Growmatik
Growmatik is a marketing automation and personalization solution you can use to streamline all marketing activities for your WordPress site:
Growmatik is a product of Artbees, the established team behind the popular Jupiter X WordPress theme, which is among the top 10 WordPress themes on the planet and has over 135,000 global users.
At the intersection of automation, marketing, and personalization, Growmatik presents an innovative, unique platform. It lets you create highly precise and targeted campaigns and content, then put them on autopilot.
Growmatik leverages user types, behaviors, and interests to personalize your messaging across all touchpoints. This includes email campaigns, popups, and website content.
The Benefits of Using Growmatik for Marketing Automation in WordPress
There are many benefits to using Growmatik for personalizing and automating your WordPress marketing. Let’s take a look at some of the biggest ones.
One Easy-to-Use Dashboard
Growmatik is the only marketing tool that lets you automate marketing activities across three key channels (webpage content, popups, and email) from a single dashboard. You won’t have to deal with juggling a variety of tools scattered across fragmented environments.
Unlike other marketing automation plugins that rely on the traditional backend of WordPress, Growmatik provides an independent, and user-friendly interface.
Highly Specific Ways to Personalize and Automate Marketing
There are so many ways you can use Growmatik to boost your marketing initiatives. To highlight some of the biggest ones, Growmatik lets you:
- Uncover your shop funnels and easily segment users based on over 50 attributes and behavioral patterns.
- Determine which marketing activities drive the most sales and learn more about your customers.
- Create and display highly targeted marketing content, including emails, popups, and personalized website content.
- Utilize specific segment conditions for your marketing automation, including geolocation content, device type, date and time, and more.
Most personalization and automation tools only focus on one channel. Growmatik lets you combine and optimize multiple to create an effortless marketing hub.
Affordable, Feature-Rich Pricing Plans
Growmatik offers a flexible pricing model that lets you ‘pay as you grow’:
This makes it easy to find a plan that meets the specific needs and budget of your business. With Growmatik’s generous (and actually usable) free plan, you can send 10,000 emails, manage 2000 subscribers, and personalize your website for 10,000 visits every month.
Also, unlike other marketing automation plugins for WordPress and WooCommerce, all Growmatik features are included with every plan.
Key Features of Growmatik
To better understand the benefits of Growmatik, let’s take a closer look at some of the key features.
As we mentioned, Growmatik lets you automate all marketing activities from one dashboard. On the Automation page, you can create a marketing activity to automate by in two simple steps:
You can also compose the activity without using any code. This results in effortless execution and allows you to schedule activities without any delays.
Customer Journey Page
The Customer Journey page makes it easy for you to uncover and understand your funnels at a glance.
You can view all your activities at once and quickly see which ones drive the most sales. It provides a simple way for identifying your most loyal customers and the activities driving growth.
On the People page, you can utilize expansive filtration criteria to create segments based on your audience’s behavior and interests.
This includes five segment categories (personal details, shopping behavior, referral sources, and both website and email activity), as well as over 50 attributes and behavioral patterns.
Webpage Personalizer Tool
This tool lets you personalize your WordPress site for each unique segment. You can display a different version to visitors based on where they’re at in their customer journey, as well as their behavior patterns and preferences.
The tool is entirely visual with drag and drop functionality. You won’t have to deal with any coding like you would with personalizers such as Optimizely or Google Optimize.
Email Builder and Sender
Growmatik’s built-in email delivery service eliminates the need to pay for third-party email services:
The intuitive email feature includes a drag and drop builder as well as readymade templates. You can use it to quickly craft and send stunning, personalized, and perfectly timed emails to your segments.
Similar to the Email Builder, Growmatik also comes with a powerful popup builder:
It’s perfect for showcasing highly personalized forms on your website. You can use the visual builder to create your own or choose from a library of templates.
Attribution and Analytics Reports
Unlike most marketing plugins, Growmatik doesn’t use Google Analytics to generate analytics. It uses a native feature to collect data from browser cookies and the WordPress database. This results in deep analytics and actionable insights to inform your marketing decisions.
If you’re ready to get started with Growmatik, you can sign up for an account on their website or download the free WordPress plugin.
In today’s digital environment, tracking, managing, and personalizing your customers’ experience throughout their journey can be complicated. Fortunately, Growmatik makes it easy.
As we discussed in this post, Growmatik offers a unique, all-in-one solution for marketing automation in WordPress. You can use it to personalize your customer experiences at every point across their journey, ultimately boosting engagement and growth.
Do you have any questions about using Growmatik for WordPress? Let us know in the comments section below!