What This Role Actually Is
We’re a B2B marketing agency. Our clients’ websites aren’t portfolio pieces — they’re live sales tools that generate pipeline. When something breaks, it costs them deals. When a page loads slowly, it costs them SEO rankings. When a Figma design doesn’t translate correctly on mobile, it costs them credibility.
We need one person who owns all of that. Not someone who builds sites and hands them off. Someone who builds them right, deploys them cleanly, and stays accountable for what happens after go-live.
If your definition of ‘done’ is pushing to production, this isn’t the right role.
About Pangolin Marketing
We’re a fully remote B2B marketing agency working with SaaS, climate tech, and enterprise software clients. We run websites, campaigns, content, and brand work for companies that want to own their category. Our web work spans new builds, redesigns, landing pages, and ongoing maintenance across multiple client accounts.
You’ll Fail Here If:
- Your involvement ends at launch — you’ve never owned a site post-go-live
- You’ve never diagnosed a ‘site is down’ incident without someone walking you through it
- You build pixel-perfect pages but have never looked at a GTmetrix or Core Web Vitals report and known what to do with it
- You use page builders as a substitute for understanding what’s happening in the code
- You’ve never touched server configuration, DNS records, or a hosting control panel
- You treat performance optimisation as something you do only when a client complains
- You need a detailed brief to start — our Figma files are thorough but real-world websites always have gaps
- You’ve never set up or managed a staging-to-production deployment workflow
- ‘It works on my machine’ has ever been your answer to a cross-browser issue
What You’ll Own
Development (60%):
- Build pixel-perfect, responsive websites from Figma designs — no approximations, no ‘close enough’
- Develop custom WordPress themes and templates from scratch — not just Elementor configurations
- Build and maintain landing pages, microsites, and campaign pages at speed — one page per day is the baseline, not the ceiling
- Integrate third-party APIs: CRMs, marketing automation tools, analytics platforms, form handlers
- Work in Webflow when clients require it — you don’t need to be an expert but you can’t be a beginner
- Write clean, commented code that another developer can pick up without a 45-minute handover call
Web Ops & Maintenance (40%):
- Own L1 and L2 incident response: site down, pages not loading, SSL errors, plugin conflicts, DB connection failures, frontend breaking due to plugin conflicts, SEO hack attacks, PHP mismatch, builder conflicts — you have a diagnostic process and you run it
- Manage server-side configuration: hosting environments, caching layers (Redis, Varnish, WP Super Cache), CDN setup, PHP and MySQL tuning
- Own website performance: Core Web Vitals, GTmetrix/PageSpeedInsight scores, image optimisation (WebP, lazy loading, compression), and caching strategy
- Manage WordPress multisite setups where required for multi-lingual or multi-geography sites
- Run and verify staging-to-production deployments — you don’t push untested code to live
- Keep plugins, themes, and core updated without breaking things — you test before you update
- Own DNS management and domain configurations when clients need changes
- Set up and maintain uptime monitoring — you know when a site goes down before the client does
Technical Requirements
Must-Have
- WordPress: custom theme dev from Figma, hooks/filters, child themes
- Page builders: Elementor and/or Divi — know when to use them and when not to
- PHP, HTML, CSS, JavaScript — not a full-stack dev but comfortable in all four
- Basic React/JS — enough to build interactive components and integrate headless setups
- Server management: cPanel/Plesk/WHM, SSH, FTP, DNS configuration, shared and VPS servers, 1Panel, Cloudflare, DigitalOcean, Hostinger
- Performance optimisation: Core Web Vitals, image formats, caching, CDN
- Multisite WordPress setup and management
- API integrations: REST APIs, webhooks, third-party plugin development
- Git-based version control and staging/production workflows
- SSL certificate installation and renewal
Strong Advantage
- Webflow — build and manage sites, not just edit content
- WooCommerce — setup, configuration, and troubleshooting
- Headless WordPress with React front-end
- Basic SEO technical implementation: schema markup, sitemap setup, robots.txt, redirect management
- Google Search Console and GTmetrix — can read a report and act on it
- Experience with hosting platforms: Kinsta, WP Engine, Cloudways, SiteGround
What You Get
- Variety: no two client sites are the same — SaaS, climate tech, enterprise software, all with different stacks and different problems
- Ownership: you’re not a ticket-taker. You make the technical calls.
- Remote, async-first: your output matters more than when you’re online
- Speed over bureaucracy: decisions get made fast, you won’t wait two weeks for approval to fix something
- Work that actually ships: no 6-month projects that die in review
How to Apply
Send your resume, a link to 2–3 live WordPress sites you built (not just designed — built and deployed), and a one-paragraph answer to this question: ‘Describe the last time a website you were responsible for went down. What happened, how did you diagnose it, and how long did it take to fix?’ to drishti@nullpangolinmarketing.com
No portfolio of mockups. Live URLs only. If a site you built no longer exists, describe it and explain why.