As a WooCommerce store owner, you have to wear many hats. You have to be the admin- taking care of your website, managing it; the product owner- updating product details, taking care of orders; a marketer- driving traffic to your website, increasing sales; along with everything else that you have to do… and let’s face it, all of this can be overwhelming!
It can get pretty difficult to control every aspect of your business and make money while doing all that you have to do.
But you’re not alone. There are several others like you out there. And not everyone can afford to invest a huge amount of time into doing everything. Hence, the solution – marketing hacks for WooCommerce stores.
There are well researched, reliable marketing techniques to help you increase sales and revenue for your shop. And, we’ve collected the best instant marketing hacks to maximize the profits on your WooCommerce store!
Let’s have a read.
Hack #1: Set Multiple Prices Per Product
This one is an easy and straightforward technique.
It’s not easy for store owners to give personal attention to each and every customer but it’s easy to make them feel special. How is that? Through personalized pricing. By setting custom prices for customers or by creating pricing tiers for members you can make sure they feel valued and increase their chances of making a purchase.
Special pricing also impacts store loyalty. You’ll see customers coming back to your store because of exclusive prices.
WooCommerce Plugin to Use:
WISDM Customer Specific Pricing
Hack #2: Organize Flash Sales with a Countdown Timer
Sales are good. Always good. But having a smart strategy is even better. When it comes to driving people to make a purchase – a tactic that always works is Urgency!
Giving people a limited time to make a decision gets them to act fast. They don’t procrastinate and take action quickly.
One day sale offers that last only a few hours, deals that are announced at the nth hour, work wonders. Couple that with a countdown timer that’s always reminding people of how little time there is left to make a purchase – and you’ve got a winning strategy.
WooCommerce Plugin to Use:
Hack #3: Set Up Bulk Discounts
Discounts are always welcome, but rolling them out often means eating into your profits. There’s a way to beat this. Offer conditional discounts. For example, on bulk purchases. Coax a customer into ordering a larger quantity of products to avail discount.
So, such conditions could be, if they:-
- purchase a large quantity of a single product
- reach a certain cart value
- choose to purchase a bundle instead of a single product
These strategies could attract regular customers as well as wholesale buyers.
WooCommerce Plugins to Use:
WISDM Customer Specific Pricing and WISDM Custom Product Boxes
Hack #4: Schedule Product Availability
If there’s a factor other than urgency that affects conversion – it’s scarcity. Telling people there’s limited stock in-store or a few products left, pushes them to make a purchase. Think about it. If you see a sign that says “this product is available only for 24 hours” – you’d be interested in knowing more about it. It makes the product special or gives you the feeling that it’s in demand.
Scheduling helps you manage stock, gives you time to test out new products in the market and increases product demand.
WooCommerce Plugin to Use:
WISDM Scheduler for WooCommerce
Hack #5: Automate “Back In Stock” Notifications
There are times when your product is out of stock or not available, but then still in demand. That’s when potential buyers search for a product, find it on your store, but aren’t able to buy it owing to it being unavailable for purchase.
The best thing to do is have an option using which customers can get a notification when the product becomes available. You get to capture leads in a product waitlist and send buyers a stock alert notification once the product is back in stock.
This is an easy way to not miss out on potential buyers and sales.
Bonus Hacks – Bundles, Subscriptions, Inquiries, and Quotations
A lot of store owners don’t focus on recurring revenue. Whereas subscription options can be a great source of ensured month-on-month revenue. WISDM Custom Product Boxes help you sell product bundles or kits on a subscription basis with WooCommerce Subscriptions.
Presale inquiries, questions about the product or price quote requests are a good source of leads that could go unnoticed if they aren’t managed well. A plugin like WooCommerce Product Inquiry and Quotation System can make this task a whole lot simpler, help you negotiate, and convert visitors to buyers.
Work Smarter Not Harder
These marketing techniques have proven to be effective in helping WooCommerce product owners increase revenue. You can quickly grab customer attention, set trends, invoke loyalty and keep the revenue stream flowing in if you simply implement the right strategies.
Tactics such as custom bulk discounts, requests for quotation will add layers to your WooCommerce offering and increase appeal. So, get implementing and start working smart.
What are the challenges you face when running your store? Do you think these methods will help you grow your business? Let us know.
