Markup for WooCommerce Review: Adjust Product Prices In a Snap

Much like many other WooCommerce store owners, you’ll likely experiment all the time with your product pricing rather than setting it once and moving on. The reasons behind this are manifold, such as a rise in manufacturing costs or a need to bundle in free shipping. The Markup for WooCommerce plugin can help you do this without the typical and monotonous time-sink of the manual approach.

That’s why I’m excited to review Markup for WooCommerce! I’ll take a detailed look at this plugin and help you understand if it’s the right solution to help you quickly markup your product pricing.

Markup for WooCommerce Review: A High-Level Overview

Markup for WooCommmerce is straightforward plugin for the platform that lets you mark up the price of your products.

There are a variety of reasons you’d want to markup the price of your products when running an e-commerce store:

• This can help you strategically set prices to improve profit margins.
• You can look to recover costs due to manufacturing price rises.
• Your sales could improve through price adjustments before sale periods.
• There’s the opportunity to experiment with different markups to see what your customers are wiling to pay.

Sure, you can do all of this manually, but the process becomes a problem if you have hundreds of products, or want to test your pricing strategy across a specific product category. This takes a lot of time and leaves room for user error. Markup for WooCommerce simplifies the entire price markup process, while offering a high-level of control over that pricing.

Here are some of the main features that sets the plugin apart:

• It supports bulk actions for price markups on every product you sell.
• The plugin works with all WooCommerce product types, including simple, variable, grouped, and others.
• There’s full compatibility with the WPML plugin, which means its perfect for multilingual WooCommerce stores.
• Developers can extend the functionality of the plugin with the included hooks and filters.
• You get an in-depth analytics dashboard so you can see the impact of price markups on sales.
• Markup for WooCommerce works with practically all of the most popular page builders such as Elementor, Oxygen, WPBakery, and Divi.

Despite all of the functionality, using the plugin is a cinch. Next, I’ll look at this more closely.

An In-Depth Look At Using Markup for WooCommerce

Now, let’s examine how to apply price markups along with highlighting some of the unique features that sets Markup for WooCommerce apart. For starters, the price markup functionality will be active once you install and activate it. For this tutorial, I’ll use the plugin’s premium version. However, a free version is also available that lets you set up basic fixed and percentage markups for your products.

Before I get into how the plugin works, it’s essential to highlight the plugin’s pricing logic. Here’s a quick breakdown:

1. Single product markup takes priority over every other markup type.
2. Category and global markup settings will follow.
3. Category markup ranks above global markup if single product markup isn’t active.

With that said, let’s get into the plugin settings. 

Global Markup Settings

The first markup settings you can adjust are the Global Markup settings. You’ll find these within the Products tab of your general WooCommerce settings. These apply to every product in your store. However, you can override global markup settings for individual categories and products.

There are also two additional settings you can enable for calculating markup:

• Sale Price Markup. If enabled, this will calculate the markup price on items that are on sale. 
• Round Markup. If enabled, this will round up the markup price so you don’t showcase weird-looking product prices.

There are plenty of other ways to adjust markups too. Let’s look at this in greater detail.

Product Variations Markup

The plugin lets you specify different markups for different product variations. You see this a lot on Amazon where variations with lower quantities will have higher prices than those with a greater quantity in stock.

If you have a product with variations, you can adjust the markup percentage or price just like any of the other markups across your store.

Product Category Markup

You can also apply price markups to entire product categories. To do this, navigate to the WooCommerce product category menu, where you can set the type of markup and the price:

Once you set a category markup, it automatically applies to every product in that category – and to any new products you add in the future. 

Single Product Markup

To set a markup on a single product, navigate to the Product data metabox of the product page. Here, you’ll see a Markup tab that lets you select the pricing type and space to add your price or percentage markup:

Remember: a single product markup has the highest priority. This means it will override any other active markups in place.

Quick Edit Actions

Quick Edit is default WordPress functionality to help make managing and updating content across your site more efficient. With the Markup for WooCommerce plugin active, you can set your markup pricing type and the price or percentage for your markup directly from the WordPress dashboard:

This is a top-notch time saver, and including these options within the Quick Edit settings could be one of the most efficient ways to optimize your markup process.

Markup Analytics

Another excellent feature is markup analytics data. Out of the box, WooCommerce provides analytics data to help you see how many sales you’ve made and which products are the most popular. 

The analytics data in Markup for WooCommerce shows you how much you’ve sold from your markups. This data can be very valuable as it can tell you which markups have been the most effective at driving more sales. It’ll also tell you if your markups are too high and detracting from existing sales:

I love this aspect of the plugin, as knowledge is power. More knowledge on your markups will let you develop better and more efficient and effective pricing strategies.

Markup for WooCommerce: Support and Documentation

Markup for WooCommerce is easy to use and helps to solve a key issue many WooCommerce store owners. As a result, there’s not much you need in the way of documentation to set the plugin up.

Even so, you’ll find a basic tutorial within the main plugin settings menu that shows you how to set product and category markup.

Some users might prefer additional set up instructions, but it’s not really necessary for most. The typical approach will be to install the plugin and begin adding your price markups.

If you encounter an issue, you can always email the plugin support team. Users on the Agency tier plan will also receive priority email support. Multiple users report that the support is speedy and detailed (more of which later). 

Markup for WooCommerce Pricing

Markup for WooCommerce offers a free plugin in addition to the premium edition. This can be a solid solution if you want to mark up the price of a few products or run a shop with only a few products. However, if you need access to product variation markup, category markup, global markup, analytics data, and more, you’ll want to opt for one of the premium plans.

The cost is straightforward and based on the number of sites you need to use the plugin for. There are two different plans: Business and Agency. Business plans support a single site, while the Agency plan supports up to 20 sites and gives you priority email support.

You also have the option to upgrade or downgrade your plan at any time, so you can start with a single site and upgrade to support more sites in time.

Here’s how the pricing between the two plans breaks down:

If you only need the plugin for a single site, the Business plan is the best option. Both the yearly and lifetime plans give you the best deal over time. However, if you need the plugin for more than one WooCommerce store, you’ll want to opt for the Agency plan that supports more sites. 

User Reviews and Feedback on Markup for WooCommerce

Markup for WooCommerce has a 4.9 out of five star rating from over 200+ reviews. Many of these mention how fast and helpful the customer support is. Some users also talk about how useful the plugin is for WooCommerce stores with a lot of products:

The free version of the plugin also has a lot of five-star reviews. However, there’s one single-star review. Here, multiple users were experiencing the same issue, and the developer’s response was objectively slow. Even so, there was a bug fix within a month, which resolved the issue.

Final Thoughts on Markup for WooCommerce

After giving Markup for WooCommerce a thorough test drive, I’m confident it can be a real asset for WooCommerce store owners who need to adjust product prices frequently. This plugin makes it dead simple to markup prices on all your products while giving you a high level of control over category and product variation pricing.

I’m sure some users could benefit from more documentation, but it really is straightforward to use. It’s definitely a huge time saver for stores with hundreds of products or variations. Plus, it’s affordable. A yearly license costs less than $4 per month. If you’re on the fence, I recommend trying the free version to see how easy it is to markup the price of your products. 

Do you feel like you’ll find a spot in your store for Markup for WooCommerce? I’d love to hear your thoughts about the plugin in the comment section below!