Mastering Your Content Strategy with a PublishPress Editorial Calendar

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Mastering your content strategy with a WordPress editorial calendar is crucial for any serious content creator or marketer looking to streamline their workflow and enhance productivity. This guide will introduce PublishPress as one of the most popular content calendar plugins. Additionally, it will explain how to customize it for your website's needs.
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Ultimately, you’ll learn how to set up and customize an editorial calendar with PublishPress. In addition, we will cover content workflows and even discover alternative plugins that cater to different needs. By the end of this post, you’ll have all the knowledge required to choose and implement a suitable WordPress editorial calendar plugin for your website.

Importance of a WordPress Editorial Calendar

A WordPress editorial calendar is an essential tool for scheduling and organizing content on the web. It helps you stay organized, keeps your audience engaged, and provides visibility across departments.

A solid editorial calendar can be beneficial when publishing content. This is especially true if you are a content site with multiple users contributing to your site.

Improved Organization for Better Productivity

An effective editorial calendar plugin enables you to address content strategy challenges by planning and scheduling posts in advance. Using a calendar will ensure that upcoming content is well-organized and strategically published.

By having a clear view of your scheduled date for each post within the visual calendar interface, it becomes easier to maintain consistency in publishing blog posts while also identifying gaps or overlaps in topics.

Master content strategy with PublishPress calendar view

Enhanced Collaboration Among Team Members

In addition to improving organization, an editorial calendar facilitates better communication between team members involved in content creation. With features like task assignments and status updates available directly within the WordPress dashboard, collaborators can easily keep track of their responsibilities. This streamlined process ultimately leads to more efficient teamwork and higher-quality output.

Incorporating an editorial calendar into your WordPress site can greatly enhance productivity and collaboration among team members. Choosing the ideal plugin for your requirements can help you build an organized and productive content creation process, with rewards both for yourself and your followers.

The importance of a WordPress editorial calendar cannot be overstated, as it can help streamline workflow and maximize productivity. With that in mind, let’s take a look at the PublishPress plugin to see how it can assist with your content publishing needs.

PublishPress Plugin Overview

The PublishPress plugin is a popular option for creating a WordPress editorial calendar. PublishPress offers advanced functionality while remaining lightweight and smooth-running. This plugin provides almost any tool necessary for properly managing, creating, and publishing content, including a quick edit feature – perfect for sites with multiple users who need access control over their work schedules.

Key Features of the PublishPress Plugin

  • Calendar View: The visual calendar allows you to see your upcoming content at a glance and easily drag and drop posts to reschedule them.
  • Scheduled Date: Set the scheduled date directly from the post editor or within the calendar view, ensuring accurate publishing times.
  • User Roles and Permissions: Control which team members can create, edit, or publish content based on their assigned role in your WordPress site.
  • Email Notifications: Keep everyone informed about changes to the editorial calendar by sending automatic email updates when new blog posts are added or existing ones are modified.
  • Premium Version Available: Upgrade to the premium version of PublishPress for additional features like custom statuses, Slack integration, and more.

Setting Up Your Editorial Calendar Using PublishPress

Setting up an editorial calendar using the PublishPress plugin is a straightforward process. After installing the plugin onto your WordPress site, you’ll be able to add new items such as articles or events with ease by clicking directly into desired dates on the visual calendar.

Installation Process and Setup Steps

  1. Navigate to your WordPress admin dashboard and click on “Plugins” > “Add New”.
  2. Type “PublishPress” in the search bar, locate the plugin, then click on “Install Now” followed by “Activate”.
  3. You should now see a new menu item called “PublishPress” in your WordPress dashboard. Click it to access its settings page.
  4. Select “Calendar” from the available tabs to view and customize your editorial calendar.

Adjusting Settings in PublishPress

To get started with customizing your PublishPress settings after installation, navigate to your WordPress admin dashboard. From there:

Select “PublishPress”, then click on “Settings”.

PublishPress Settings Link
Click on PublishPress Settings Link

In this area, you’ll be able to configure various aspects such as default user roles, notification preferences, and more.

PublishPress select post types to show on Content Calendar
PublishPress select post types to show on Content Calendar
PublishPress Status Settings
PublishPress Status Settings

Be sure to save your changes before you leave the settings page, and you’ll be good to go.

By taking advantage of PublishPress’s robust features, you can streamline your content creation process and improve collaboration among team members. Whether you’re an individual blogger or managing a large editorial team, this plugin is worth considering for your WordPress site.

Customization Within The Plugin

The PublishPress Editorial Calendar plugin offers a range of customization options. These options help you tailor the calendar view and user experience according to your needs. In this section, we will discuss how you can customize label colors for better visualization and configure metadata actions based on user roles.

Customizing Label Colors for Better Visualization

One useful feature of the PublishPress plugin is the ability to change label colors. Label colors can be used to visually represent different types of content being produced. This helps you quickly identify various content categories at a glance, making it easier to manage your WordPress editorial calendar.

To customize these colors, simply navigate to the settings page within your WordPress admin dashboard and select from an array of available color options or enter custom hex codes for more precise control over appearance.

Assign status' color to post status

Configuring Metadata Actions Based on User Roles

  • Administrators: As an administrator, you have full access to all features within the PublishPress plugin. You can create new posts, edit existing ones, assign tasks or deadlines, and manage other users’ permissions.
  • Edit Flow Contributors: Users with this role are responsible for creating drafts but cannot publish them directly. They can submit their work for review by editors before it goes live on your website.
  • Edit Flow Editors: These users have permission not only to read draft articles but also to make changes if necessary – including publishing finished pieces when ready.

To configure metadata actions available for each user role within your organization (i.e., who can edit what), head over again to the settings area located under the ‘PublishPress’ tab inside the main WordPress dashboard. From there, you’ll find options allowing adjustments regarding which actions specific roles can perform when working with content creation.

Adding New Items to The Calendar

To add new content items like blog posts or events:

  • In your PublishPress Calendar view, simply click on any date where you want to schedule a post or event.
  • A pop-up window will appear allowing you to enter details such as title, content type (e.g., post), scheduled date/time, status (draft/published/scheduled), author assignment(s) if applicable for multi-author sites/teams/etcetera before saving everything back out again securely online where everyone involved can view updates easily whenever required without needing additional software installed locally first.

The PublishPress plugin offers advanced functionality while remaining lightweight and smooth-running; perfect for sites with multiple users who need access control over their work schedules. With its calendar view, you can easily visualize your upcoming content and make adjustments as needed. This is especially useful for individual bloggers or teams who want to stay organized and on top of their publishing schedule.

By setting up your editorial calendar with PublishPress, you can easily manage and track blog post ideas to ensure efficient workflow. Now let’s look at how we can further streamline the content creation process by managing our workflow using PublishPress.

Managing Content Workflow With PublishPress

The key benefits of using an editorial calendar include keeping track of new blog post ideas and ensuring they get published at appropriate times. The PublishPress Editorial Calendar specifically comes packed full of useful features designed primarily for multi-user environments dealing with large amounts of data filtering regularly throughout day-to-day operations.

Tracking Blog Post Ideas Effectively

PublishPress allows you to manage your content creation process more efficiently by providing a visual representation of all your scheduled posts in the form of a calendar view. This calendar view provides an organized way to plan and adjust your content schedule, ensuring that there are no gaps in your publishing process. You can also add unscheduled drafts directly onto the calendar, helping you keep track of upcoming content ideas without cluttering your WordPress dashboard.

Quick Edits Feature In Action

The Quick Edit feature is one standout aspect within PublishPress that streamlines the editing process. Accessing the quick edit panel users can modify essential details such as title, author, categories/tags, and more. This saves time navigating back and forth between different areas within the WordPress admin dashboard when making minor changes to multiple blog posts.

The PublishPress plugin provides key tools for managing content workflows effectively. It also includes handy features like email notifications, keeping team members updated on changes throughout the production lifecycle. Whether you’re working solo or in a team, the plugin offers role-based permissions for access control. This ensures smooth operations and high accountability across the entire organization.

Additional Features and Plugins offered by PublishPress

  • PublishPress Authors: This allows you to add many authors to one WordPress post.
  • PublishPress Blocks: Provides more control over the WordPress block editor with over 20 extra blocks and ways to control user access to blocks.
  • PublishPress Capabilities: Manages the permissions for WordPress sites.
  • PublishPress Checklists: Allows you to define tasks that must be completed before content is published.
  • PublishPress Future: Allows you to automatically unpublish posts and pages on a future date.
  • PublishPress Permissions: This allows you to customize your WordPress permissions in very advanced ways.
  • PublishPress Revisions: Manages, schedules, and approves WordPress revisions.
  • PublishPress Series: Allows you to group WordPress content together into a post series.

Alternative WordPress Editorial Calendar Plugins

There are other plugins like Strive Content CalendarNelio Content Calendar, and SchedulePress that offer similar functionality. Some of these may suit some users better than others depending on specific needs. It is essential to consider the pros and cons associated with each plugin as it pertains to mastering your content strategy and planning goals.

  • Strive Editorial Calendar provides scheduling, author assignment, draft insertion for posts, a pre-publishing checklist, and editorial status tracking. The pipeline feature offers a consolidated view of scheduled content.
  • Nelio Content Plugin provides analytics-driven insights into which types of articles perform best so that future planning efforts can be optimized accordingly.
  • SchedulePress: offers a suite of tools for managing and scheduling posts. Its key features include a visual Schedule Calendar, Auto Scheduler, Auto Social Sharing, Missed Schedule Handler, and customizable Social Templates.

Strive Plugin Overview

Strive content calendar

Strive is a WordPress editorial calendar plugin that makes mastering your content strategy a breeze. It provides a suite of tools to streamline the content creation and publishing process. Its key features include:

  • Content Calendar: Visualize your entire publishing schedule and manage posts directly from the WordPress dashboard.
  • Editorial Statuses: Beyond the traditional “draft” and “published” statuses, Strive introduces four new statuses to better describe the state of your drafts.
  • Post Checklists: Create an ordered content creation process that is displayed directly in the post editor.
  • Revisions: Boost SEO by updating old content privately until it’s ready for publication.
  • Pipeline: View all unpublished drafts in one place to ensure no content is forgotten or slips through the cracks.

Nelio Plugin Overview

Nelio Content

Nelio Software is a WordPress plugin designed to assist in mastering your content strategies. In fact, WP Mayor currently uses Nelio to assist in easily integrating Social Media posts from within the WordPress dashboard. Its key features include:

  • Automatic Content Promotion: Nelio Content has a feature that allows users to write new content and auto-fill its social media promotion with just one click. It also offers the ability to promote your best old content again.
  • Comprehensive Social Media Integration: Nelio Content offers extensive social media integration features, including the ability to connect your social profiles, create and modify social messages, and publish them automatically on the scheduled date.
  • Content Quality Analysis: Nelio Content offers a feature that analyzes the quality of your posts automatically and notifies you when something is missing.

Nelio Software is recognized for its commitment to democratizing marketing in WordPress and is a WordPress VIP Technology Partner.

SchedulePress Plugin Overview


SchedulePress is a comprehensive solution for mastering your content strategies in WordPress. Its top features include:

  • Schedule Calendar: This feature offers a visual calendar that supports a drag-and-drop organization, and you can create new posts directly from the calendar.
  • Auto Scheduler: This tool provides absolute control over your content schedule, automating all the posts you want to share during your preferred time.
  • Auto Social Sharing: This feature allows the automatic sharing of your WordPress blog posts on Twitter, Facebook, LinkedIn, and Pinterest, increasing your content visibility on popular social media for more traffic and engagement.
  • Missed Schedule Handler: WordPress might miss the schedule for a post for various reasons. SchedulePress takes care of this to publish the missed schedule.
  • Social Templates: Customize your WordPress blog social share templates’ entire outlook with ease, attract your social media audiences instantly, and gain huge exposure.

SchedulePress is a robust tool for content scheduling. Accordingly, it offers a range of features to streamline and automate the process of managing and sharing content.

Choosing the right WordPress editorial calendar plugin for your website is crucial in ensuring a greater chance of success when mastering your content strategy process. Take the opportunity to investigate every choice’s capacities and similarities with your site before settling on a choice.


In conclusion, mastering your content strategy is essential. Additionally, web developers, online marketers, website builders, and web designers stay organized and improve productivity when using a content calendar.

The PublishPress plugin offers key features such as tracking blog post ideas effectively and quick edits to streamline content workflow. Nelio Content extends the content calendar by integrating your social media platforms, enabling automatic posting to those platforms.

Teaming PublishPress with Nelio Content could provide a comprehensive set of tools for managing content creation and social media posting strategies, particularly if the site has complex content management needs.

FAQs in Relation to WordPress Editorial Calendar

What are the 3 components of an editorial calendar?

The three main components in mastering your content strategy are content planning, content scheduling, and content tracking features. Content planning involves brainstorming ideas and defining topics to cover. Scheduling is the process of assigning deadlines for each piece of content. Tracking ensures that all tasks are completed on time and helps monitor progress.

What is the purpose of an editorial calendar?

An editorial calendar serves as a tool to plan, organize, and manage your website’s content production effectively. It enables you to maintain consistency in publishing quality content while streamlining communication between team members.

Are there any drawbacks or concerns with using an editorial calendar?

Some potential drawbacks may include over-reliance on rigid content strategy leading to reduced creativity or flexibility when responding to real-time events. Additionally, setting up and maintaining a detailed editorial calendar can be time-consuming if not managed efficiently.

What should an editorial calendar include?

A good editorial calendar includes planned topics, a target audience, and assigned authors. It should also have due dates for drafts, revisions, approvals, and publication. Additionally, relevant keywords, tags, and categories are important. Content strategies, like social media posting, and performance metrics, such as views and engagement, should also be included.

Jessie Brown

Jessie is a former Editor at WP Mayor. With her vast WordPress experience having used it since its early days, she has a knack for knowing which products and companies are worth your time.

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One Response

  1. Having a content strategy is definitely very helpful for website and social network content producers. In fact, content strategy is like a map.

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