There are lots of value added services freelance web designers and agencies can offer their clients. Things like hosting, branding and analytics packages are all commonplace these days. Each of these services add value to client and typically also increase the profits of your contracts.
But there is one service that most people overlook. That service is a Coming Soon or Under Construction page. No, I’m not talking about the kind where you post an animated gif of a construction worker. I’m talking about a professional, SEO optimized lead generating launch page.
The goal of each website is to generate traffic to some degree right? There’s no better way to do this then to offer your clients a ‘coming soon’ page to collect leads and get a jump start on search engine optimization. New web site designs can take anywhere from a month to a year to complete.
Why waste time and real estate by displaying a blank page on your website. Instead use this opportunity to generate a buzz for your upcoming site and start getting indexed by Google for the main keywords your site is targeting.
There are many ways and free plugins in the WordPress repository to add a basic launch page to your website, but by far the best professional option is the Coming Soon Pro plugin by SeedProd.
It has many advanced features and integrations like MailChimp, Aweber and Campaign Monitor integration just to name a few. Plus it allows you to give your clients a bypass url to view the site’s progress while visitors see a coming soon page. After the site launches you can also use it as a maintenance mode page.
Now putting up a coming soon page and asking for people’s email is not going to magically guarantee a successful site launch. If the client does not have any established marketing channels then this is also a great time to offer paid ads as an upsell.
Buying Google, Facebook or Twitter can give you instant traffic. That traffic and how well that traffic converts should also give you some starting conversion rate metrics. Also make sure to offer an incentive in exchange for an email. This is guaranteed to increase email opt in conversion rates.
In the end there are only positives for offering and adding a coming soon page to your clients contracts. You get the opportunity to increase your bottom line and the client gets leads for a successful site launch. Make sure to check out SeedProd and see just how it easy it is to offer this value added service to your clients.