Whether you want to create web content about your love for cats, a small business or even your Fortune 500 company, WordPress is the platform that most people turn to when it comes to web development. Its powerful, yet easy-to-use approach means it is perfect for a range of users, from experienced web developers, through to marketers and general business folk with little or no technical experience.
Yet, like most people, even small businesses and one man bands want to know how successful their content is, right? Build it and they will come is the mantra, but how do you know which content is engaging your visitors and which part of the experience is making them walk away?
It’s not easy, especially in today’s world, where many visitors are now accessing the web via mobile devices. Understanding how the relationship between the visitor, their device and the context they are operating within has never been more important, especially when using an external CMS such as WordPress.
The answer is analytics, but we’re talking about smart analytics rather than overwhelming yourself with reams of information and excel spreadsheets that would send even the most ardent data whizz into a state of sheer panic.
Your visitors will access your content via plethora of devices, and if your content marketing strategy is to be successful, then you should arm yourself with as much data as possible before creating costly video and other content, that may not actually work on your visitors’ devices. Learning about how long visitors are spending looking at video content, their device type, screen size and connection speed can be hugely useful.
With WordPress, knowing, for example, that iPhone 6 visitors bounce from your website while watching video content, while iPhone 5 users do not, can suggest an issue with your content. Similarly, matching screen size and connection speed with conversion and bounce rates, can deliver some incredible insights into where content needs to be optimised and improved for mobile usage.
At Netbiscuits, we launched our free Analytics tool back in 2014, and have been helping brands of all shapes and sizes make sense of their website visitors, identifying patterns and trends and using simple, yet extremely powerful dashboards to make this data actionable.
Today, we’re bringing the power of analytics to the WordPress community, launching our very own free plugin, which help users quickly and easily understand how their visitors are engaging with content. We’d love to hear your thoughts on the plugin and how you are using Netbiscuits Analytics.