Outfunnel Review: Sync WordPress Contacts and Activity to Your CRM

This article was researched and written by our experts using our in-depth Analysis Methodology.
Outfunnel helps you connect your WordPress site to your CRM. You can sync contacts from your form plugin to your CRM and also track and sync user activity. Keep reading our hands-on Outfunnel review to learn more about its features and how it works.
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If you have a customer relationship management tool (CRM) and a WordPress site, you might’ve run into this problem – how can you connect the contacts and data from your WordPress website to your CRM?

Outfunnel is a plugin and service that solves that pain point by letting you sync contacts and contact activity from your WordPress website to your CRM of choice.

The goal is that you can “connect sales and marketing data deeply and easily” to get a better picture of your customers and boost your revenue.

In our hands-on Outfunnel review, we’re going to take a deeper look at this tool and show you can use it to connect WordPress with your CRM (though it also supports platforms other than WordPress).

Outfunnel Review: A Look at the Features

At a high level, Outfunnel helps you sync contacts from your WordPress website (or other platforms, like Wix) to your CRM. But it doesn’t just sync contact data, it also helps you sync each contact’s website and email activity.

For example, in your CRM, you can see when people visited your website and where they came from, which forms they filled out, which emails they opened or responded to, etc.

Again, the idea is that Outfunnel helps you connect your sales data (CRM) and marketing data (website and email) so that you can grow your business more effectively.

To help you do that, it offers a variety of features.

The main feature that we’re going to focus on in this review is the app connector. This is what lets you connect your WordPress website to your CRM so that you can automatically sync contacts from your WordPress forms to your CRM. You can also connect your CRM to your email marketing tool to sync marketing email engagement to your CRM.

In addition to syncing lead data, Outfunnel also lets you track web activity and sync that data to your CRM. For example, you can make a note in your CRM whenever a contact visits your site.

Beyond those features, Outfunnel also offers a few other tools:

  1. Campaigns – you can send one-off or automatic email campaigns from your Outfunnel dashboard and sync all of the engagement data to your CRM. For example, you can track who opened, clicked, responded, etc.
  2. Contacts – you can view all of your contacts in Outfunnel (as well as your CRM) and create detailed segments.
  3. Lead scoring – you can set up your own custom rules to score your leads and sync that data to your CRM.

Outfunnel App Connector Integrations

Currently, the Outfunnel WordPress plugin supports the following CRM tools as your destination:

  • HubSpot
  • Pipedrive
  • Copper

Additionally, Outfunnel also integrates with popular WordPress form plugins so that you can sync form data to your CRM.

Currently, Outfunnel supports the Elementor Form widget and Contact Form 7, which is a bit limiting.

However, they’re also working on integrations for WPForms, Gravity Forms, and Ninja Forms, which will cover most of the popular options. So once those integrations are out, I’d say most people should be fine with choosing one of those options.

Those integrations are coming soon, so they might be here by the time you’re reading our Outfunnel review.

Beyond form plugins and CRMs, Outfunnel also works with Mailchimp and ActiveCampaign. For example, if you’re using both Pipedrive and ActiveCampaign (along with WordPress), you can sync your ActiveCampaign data to your Pipedrive CRM and connect it with your WordPress contacts.

Finally, while we’re focused on WordPress for our Outfunnel review, Outfunnel is not limited to WordPress – it also works with other website platforms, including a dedicated Wix integration.

How to Use the Outfunnel App Connector on WordPress

Now, let’s go hands-on with the Outfunnel plugin/service and I’ll show you what it’s like to set up the app connector and connect your WordPress site to your CRM.

To configure Outfunnel on WordPress, you’ll need:

  1. An Outfunnel account – you can get a 14-day free trial with no credit card required (more on pricing later).
  2. The free Outfunnel plugin, which is available at WordPress.org.

1. Sign Up for Outfunnel

To get started, you’ll need to sign up for an Outfunnel account.

2. Authenticate Your CRM

Next, you need to connect Outfunnel to your CRM of choice. Again, you have three options:

  • HubSpot
  • Pipedrive
  • Copper

I’m using Pipedrive for this example.

You can set this up by choosing your CRM in the App connector tab and clicking Authenticate:

Create connection

For Pipedrive (and I’d imagine other CRMs), this just involves clicking a button in a popup:

Authenticate CRM

3. Configure the WordPress Plugin

Next, choose the WordPress form plugin that you want to connect to your CRM. 

Again, Outfunnel currently supports the Elementor Form widget and Contact Form 7, with support for WPForms and Gravity Forms coming in September 2021 and Ninja Forms later in Q4.

Once you’ve chosen your form plugin, you click Configure:

Connect form plugin

This will show a popup that contains three pieces of information. Keep this data handy because you’ll need to add it to your WordPress dashboard:

API details

Next, open a new tab and go to your WordPress dashboard:

  1. Install and activate the free Outfunnel plugin from WordPress.org.
  2. Go to Settings → Outfunnel in your WordPress dashboard.
  3. Copy and paste the details from the Outfunnel interface to the plugin’s settings in your WordPress dashboard.
  4. Click Save Changes.
Outfunnel WordPress plugin settings

4. Finish Setting Up Your Form Connection

Now, head back to the Outfunnel dashboard and click the Confirm installation button on the popup.

Then, click the Create Connection button:

Create connection

This will open a new interface where you can connect specific forms to your CRM.

First, use the dropdown to select the form(s) that you want to track. Outfunnel will automatically detect these forms from your chosen WordPress form plugin.

Then, you can map the fields from your form to the fields in Pipedrive. Mapping is really easy because Outfunnel will automatically detect all the fields for you.

All you need to do is use the drop-downs to tell Outfunnel where you want to add each piece of data in Pipedrive:

Map form fields from WordPress to Outfunnel

You also aren’t required to map all of your form fields – you can skip some if needed.

Further down, you can choose how you want new form submissions to be recorded in your CRM. Currently, Outfunnel only supports recording them as activity, so there’s not really a choice to make. However, they are working on adding the option to update a custom field in your CRM instead, so you might have a choice by the time you’re reading this.

And below that, you’ll see an option to enable web tracking. This will let Outfunnel track the web visits for leads that fill out this form. For example, where the lead came from, what pages they viewed, and their future visits.

You already set this up when you configured the WordPress plugin, so Outfunnel will automatically enable it.

Other form settings

And that’s it! To make your connection live, scroll back to the top of the page and click Activate.

5. Send Some Test Submissions

Now, you can fill out the form to make sure it’s working – Outfunnel should sync the data to your CRM within 30 seconds.

Here, you can see a new contact in Pipedrive from a Contact Form 7 submission. You can also see that there’s an activity for the form submission:

Contact in Pipedrive

6. Configure Web Analytics

Once you’ve set up the app connector, you’ll want to perform one more step and configure the web analytics. You can do this from the Web tab in the Outfunnel dashboard.

This tab serves two main purposes:

  • You can view basic visitor activity data.
  • You can configure how to sync web visits to your CRM.

To control how Outfunnel syncs web tracking from your WordPress site to your CRM, you can go to the Engagement Recording tab:

Sync web tracking to CRM

Outfunnel Pricing

While the Outfunnel WordPress plugin is free and available at WordPress.org, you’ll need an Outfunnel account to use it.

To test Outfunnel, all plans come with a 14-day free trial with no credit card required.

After that, there are three pricing options. The main differences between the plans are in the number of…

  • app connector events
  • email marketing emails
  • website visits (for web visitor tracking).

Outfunnel also has plans to add more advanced lead scoring features to the higher-tier plans.

You can view the full pricing details below:

Outfunnel pricing

To help you save some money, you can use our special coupon to get a 25% discount on your first three months:

25% OFF
Get 25% off for the first 3 months on Outfunnel – track website visits and sync form submissions to your CRM.
Get 25% off for the first 3 months on Outfunnel – track website visits and sync form submissions to your CRM. Show Less

Final Thoughts on Outfunnel

Overall, I found Outfunnel to be very easy to use and it delivered on its promises.

I think that whether it’s the right tool for you really depends on what you’re looking for. If you just want to sync contacts to your CRM as a one-time event, I think there are plenty of tools that can do that, including direct integrations in many popular WordPress form plugins.

Where I think Outfunnel adds value is that it also lets you sync website visits/activity (and email engagement) to your CRM. So you’re not just syncing contacts, you’re syncing how those contacts interact with your website and emails.

If you need that functionality, Outfunnel offers a very easy way to set it up, as well as additional features like lead scoring and the ability to send emails.

Getting started with Outfunnel only takes a few minutes, so it’s pretty easy to test out. You also get a 14-day trial with no credit card needed.

If you want to learn more or try it out, use the buttons below:

Colin Newcomer

Colin has been using WordPress for over a decade and is on a quest to test all 60,000+ plugins at WordPress.org. He has been a Writer and Product Review Expert for WP Mayor since 2017, testing well over 150 products and services throughout that time.

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