We receive a constant stream of emails asking us to cover plugin, themes or WordPress services but we cannot cover everything. Instead, we offer a Promotional Article service to give an overview of your product or service, allowing you to communicate how it would be useful to the tens of thousands of WordPress users who visit us every day, looking for WordPress-based solutions.
You supply the images and a list of the main points you want to convey, we write an article of roughly one thousand words that tells that story in the most effective way possible. It is not a review, for that you would need our Product Analysis service, it is an overview that introduces your product to our readers.
Promotional Articles also act as an effective reassurance when your potential customers Google you before deciding to buy. As WP Mayor has been an established, highly-referenced WordPress resource since 2010, your promotional article will rank highly when those potential customers Google the name of your product.
This is how you make sure that, instead of getting distracted by negative comparisons or fake reviews planted by your competitors, your potential customers will read a clear, well-written and positive overview of your product, tipping them towards a purchase.
Finding a good writer can be surprisingly difficult, even if you live in a natively English-speaking country. For that reason, and because we were spending so much time rejecting or trying to fix badly-written articles, we decided to include writing as part of this Promotional Article service.
You provide us with the images, an outline of the structure you would like and some guidance on the main points you would like the article to emphasize. One of our full-time, native English speaking, postgraduate, professional editors will write a highly effective article, of up to 1,000 words, for you.
Once you give the article your final approval, your article will be published on the front page of WP Mayor, promoted in our newsletter and on our social media accounts. Typically, our articles are then shared by many other people in the WordPress community.
Another advantage is that, very often, the words that our highly skilled and experienced writers come up with, to bring your product to life for our readers, can also become part of your own marketing arsenal. We are always proud when we see our clients making good use, elsewhere, of a clever phrase or analogy that our writers originally came up with.
To see how beneficial a promotional article on a high-traffic site can be, this article describes how posting on popular, highly-ranked sites exposes a new audience to your message but, also, how the back-links to your site, and the resulting organic flow of that site’s readers to your site, is the best way to signal to Google that your site is also of high-quality.
You can view some examples of what promotional articles look like:
- 6 Top WooCommerce Plugins to Improve Your E-Commerce Store
- An Introduction to Quform: A WordPress Form Builder Solution
- How to Generate Custom Videos for Your WordPress Site (Using the Moovly Plugin)
- 20 Top Themes and Plugins for Your Elementor Site
Frequently Asked Questions
Are there any requirements for the images to be used?
Yes, all images to be used within the post content must be 850px in width. They must also be optimized to not exceed 200kb per image when possible. If these conditions are not met and there is no valid reason for the larger image sizes, we will ask you to provide new images that meet these requirements.
This is done to ensure the performance of the website is not affected by slow-loading images, which would turn off certain readers and in turn hurt your experience on WP Mayor.
How many “dofollow” links do you allow in sponsored posts and product analysis?
We allow only 2 “dofollow” links per article to your website. The rest of the links will be “nofollow” links.
Will you publish my sponsored post before I make a payment?
No. We will publish your content only after we receive your order.
How long does it take to publish my sponsored post after I submit an order?
We usually try to publish sponsored articles as soon as possible, but it very much depends on our schedule. Normally we publish sponsored posts within 2.5 weeks from the moment of purchasing.
How many views/clicks can I expect from publishing my content on your blog?
We don’t provide any statistic on that, as it very much depends on your product and on how interesting it is for our audience. Some articles may receive hundreds of views in one day, others barely collect a dozen in 1 month. On average, we get around 4,500 page views every day on WP Mayor.
I have an article that I’d like to publish as a sponsored post and it contains my affiliate links. Can you publish it?
No, we don’t publish sponsored articles with affiliate links. Not yours, not ours.
How do you treat sponsored posts? Do you allow them on the Home Page? Do you delete sponsored articles eventually?
We reserve the right to place a small “Sponsored Article” banner above any sponsored post but we may, entirely at the duty editor’s discretion, omit it if we believe that the tone, subject matter and written quality of the post are sufficient that it could be considered to be at the same standard as native content. Our articles normally appear on the home page after publishing and, by the time goes by and we publish new posts, your article will move to the second page and therefore won’t be visible on the home page. We can delete sponsored posts after a few years if we decide that the content is outdated and not relevant anymore.
What details do I need to submit when purchasing a Sponsored Post?
- Please upload your article through the submission form as we have to check its quality. Note: your content can be rejected if it won’t be up to our standards and therefore you will receive a refund.
- Please make sure to give us a Gravatar email, the full name and a bio of your article’s author as we will need those to create an account for you, so that you could upload your content. Important: be sure that your Gravatar account has a photo, as we don’t publish articles without authors’ photos. If your or your author’s Gravatar account lacks a photo, it won’t be displayed in WordPress either.
I’d like to purchase a Sponsored post, what do I do and what is the procedure?
The first thing you should do is submitting your order through the form on the Sponsored Posts page. As soon as you submit and pay, you will receive an automated confirmation letter from us, acknowledging the receipt of your order. We will then contact you within the maximum of 48 hours and will create an account for you on WP Mayor, that will allow you to upload your article to the blog yourself.
I’d like to publish a review of my product on your blog. Can I just purchase a Sponsored Post service, send you an article and you publish it?
No. We publish only reviews written by our writers. A Sponsored Post service means publishing only promotional articles.
What is the difference between a Sponsored Post and a Product Analysis service?
For a Sponsored Post you have to prepare an article yourself and we will publish it. When purchasing a Product Analysis you only give us details of your product. We review it and publish the article on our blog.