In the ever-growing world of e-commerce, reaching a multilingual audience is vital to your online store’s success. Thanks to WooCommerce Multilingual and WPML, you can now quickly and easily cater to customers worldwide, regardless of the language they speak.
The e-commerce industry has exploded in recent years, with over 2 billion online shoppers and counting. With e-commerce making up more than 17% of global retail sales in 2020, it’s clear that there’s a vast customer base to tap into. However, fierce competition means you need to stand out and cater to an international audience.
Your WooCommerce store must speak the language of your customers to maximize its reach. With WooCommerce Multilingual (WCML), a free plugin, you can add multiple currencies to your site, display currencies automatically based on your client’s location, set custom prices, and more. Plus, when you use it with WPML, you can easily create a multilingual store by harnessing the power of WPML’s full translation capabilities.
Why Choose WooCommerce?
As the most popular e-commerce platform worldwide, WooCommerce powers at least 28% of online stores. Its user-friendly interface, feature-rich capabilities, and thousands of available extensions make it the perfect choice for anyone looking to start an online store. The best part? WooCommerce is free to use!
Although there may be additional costs to consider when building your store, WooCommerce helps you begin selling online without upfront expenses.
Unlock Your Store’s Multilingual Potential with WCML
WCML is a free plugin that allows you to add multiple currencies to your site, display currencies based on a customer’s location, customize prices and set up exchange rates. This plugin is a game-changer for e-commerce stores looking to tap into the global market, and it’s the only free plugin that offers this variety of multi-currency features.
When paired with WPML (Multilingual CMS or Multilingual Agency account), WCML takes your store to the next level by allowing you to translate your entire site, including products, attributes, variations, store emails, and more. It also enables you to display currencies based on the site language.
Research indicates that 40% of online shoppers won’t buy from a website that isn’t in their native language. By offering a fully translated and localized experience, you can significantly increase your potential customer base and drive more sales.
What You Need and What It Costs
If you only want the multi-currency features, all you need is the free WCML and WooCommerce plugins.
To make the most of WCML’s features, we recommend using it in conjunction with WPML. With a Multilingual CMS or Multilingual Agency account, you can translate every aspect of your store, ensuring a seamless experience for your customers.
WPML offers tiered pricing to suit your needs. The ‘Multilingual CMS’ tier is perfect for building your own store (or up to three total) and costs €99 for the first year. If you’re a digital agency building stores for clients, the ‘Multilingual Agency’ tier allows you to create unlimited stores for €199 for the first year. For the most up-to-date pricing, visit WPML’s pricing page.
You’ll need WooCommerce, plus the following that all come with your WPML purchase:
Enhance Your Store with WCML and WPML’s Features
By integrating WCML with WPML, you’ll unlock an array of features to make your store more accessible and appealing to international customers:
- Translate your entire site, including products, attributes, variations, store emails, and more
- Display currencies based on site language
- Offer a seamless, fully translated shopping experience from browsing to checkout
- Customize prices and set up exchange rates for multiple currencies
- Use machine translation for instant translations across your site
- Work with remote or outsourced translation teams
- Access recommended translation partners for further localization
- Enjoy compatibility with almost all other WordPress plugins and themes
- Benefit from extensive documentation, easy-to-follow tutorials, and multilingual customer support
Expand Your Reach with a Multilingual WooCommerce Store
Don’t let language barriers hold your store back. With WooCommerce Multilingual and WPML, you can create a flawless, engaging, and fully translated e-commerce experience that caters to customers worldwide. From browsing to checkout, your customers can enjoy shopping in their native language, then pay in their local currency.
By offering a multilingual WooCommerce store, you’ll tap into a broader customer base, increase sales, and stay ahead of the competition. So, if you haven’t already, visit WPML’s website to get started and begin speaking your new customers’ language.
Take the first step towards global e-commerce success with WooCommerce Multilingual and WPML today!
Alternatively, if you want to learn everything there is to know about WooCommerce you can find our many other articles and guides right here.