We recently discussed microformats and microdata, and today we’ll expand a bit more on this topic.
All of us are probably interested in improving our click through rates (CTR) from the search engine results pages (SERPs), and one excellent way to do this is to use microformats. They are a set of agreed upon HTML conventions used to describe content, can give you more control of the snippets displayed in Google SERPs.
Using microformats we can thus implement rich snippets on our page, and hopefully these will be picked up by Google and displayed in the search results, enhancing our listing.
So how do we get to implement microdata on our website? An easy way is of course through the use of plugins, and here are a few good ones:
WP Customer Reviews
There are many sites that are crawling for user-generated reviews now, including Google Places and Google Local Search. WP Customer Reviews allows you to setup a specific page on your blog to receive customer testimonials for your business/service OR to write reviews about multiple products (using multiple pages).
- WP Multisite and Multiuser (WPMU / WPMS / WordPress MU) compatible.
- All submissions are moderated, which means that YOU choose which reviews get shown.
- Reviews are displayed to visitors in a friendly format, but search engines see the hReview microformat (and RDFa soon!)
- Multiple anti-spam measures to prevent automated spambots from submitting reviews.
- Provides a configurable
Business hCard, to help identify all pages of your site as belonging to your business.
- Completely customizable, including which fields to ask for, require, and show.
- Shortcodes available for inserting reviews and review form on any page or widget.
- Works with caching plugins and a majority of themes.
- Includes an external stylesheet so you can modify it to better fit your theme.
- Reviews can be edited by admin for content and date.
- Admin responses can be made and shown under each review.
- Support for adding your own custom fields.
- The plugin can be used on more than one page, and can be used on posts.
- Supports both
- Shows aggregate reviews microformat (
- Fast and lightweight, even including the star rating image. This plugin will not slow down your blog.
- Validates as valid XHTML 1.1 (W3C) and valid Microformats (Rich Snippets Testing Tool).
- And much more…
Rich Contact Widget
This contact widget comes with enhanced markup for microdatas & microformats, so that search engines can use it in their search results. They can help display contact informations about your business or yourself below your website in search results, and even a map with your location.
The telephone & email are linked so that visitors can click on it and make a call (through mobile or skype) or send a mail from their computer or their mobile devices.
You can also display a static image map of your location, linking to the address’ Google Maps page, and display a download link for a vCard.
Provides an easy to use form to embed properly constructed schema.org microdata into a WordPress post or page. It can be used to add any kind of microdata and is thus one of the most flexible plugins out there. It’s also developed by two top WordPress developers so it’s a good bet to try it out.
The official microformats websites also maintains a listing of related WordPress plugins, which you can check out for more plugins.
You can also test your page to see if you have implemented microdata correctly here using the Google rich snippets checker tool.
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