How to Serve Content Depending on Country or Geo Location in WordPress

Some websites need to serve different content to people depending on the country or geographic location they sign in from. Usually we associate something like this with multilingual considerations, but it’s not always the case. Sometimes the same language is used throughout, but the content served is different.

Lets see what plugins can help us out to achieve these aims.

Country Filter

Country Filter plugins allows you to control the visibility of WordPress elements depending on the users country of origin. You can hide or show certain elements of a page or some sections of a post from users browsing from a particular country. For example you could have a ‘donate’ button that displays only if the user is browsing from France, or display one ‘Buy Now’ button for a particular country and another for other countries. Maybe you want to display a video only for users in the US or Australia.

Developers and designers could use the plugin to load different stylesheets based on the users country. Services like hulu.com uses techniques such as this to constrain viewership to a particular country.

Download Country Filter

Custom Content by Country

Custom Content by Country WordPress plugin from Worpit offers you the option to show/hide content to users based on their location (where provided).

With a simple shortcode you can specify, using a list of country codes whether to display or hide a block of text/content.

Download Custom Content by Country

I also think that WordPress Multisite can be used in this case, although I cannot offer specific implementation guides. Has anyone of you worked in such situations? Leave your views in the comments section.

One question I have is this: How will serving different content affect your SEO and Google positioning?

If you enjoyed this post, make sure to subscribe to WP Mayor’s RSS feed.