Opportunity Analysis
You've built the product. Now you need the feedback to make it better. We're here to help you, taking inspiration from our own experiences.
"Clear, actionable, and practical [...]
WP Mayor's Opportunity Analysis is an excellent investment."
Elliot Sowersby
Founder of Coupon Affiliates
"The Opportunity Analysis conducted by WPMayor for our WordPress plugin was incredibly helpful. It identified areas for improvement that we had not previously considered, and was presented in a well-structured manner, with an impressive level of detail.
The analysis provided lots of useful information that we can use to improve our product, and the recommendations given were clear, actionable, and practical.
If you're looking to improve your WordPress plugin business, WP Mayor's Opportunity Analysis is an excellent investment."
The analysis provided lots of useful information that we can use to improve our product, and the recommendations given were clear, actionable, and practical.
If you're looking to improve your WordPress plugin business, WP Mayor's Opportunity Analysis is an excellent investment."
A pricing experiment produced a 4% increase in annual revenue with no loss in sales.
One of our products had been performing well for many years. Throughout that time, we experimented with various pricing changes. From dropping the price to switching pricing model, it has been through quite a few changes.
One of the easiest changes with the biggest return on investment was a simple pricing increase. Given the product’s value, customers had no problem paying a bit more. By the end of the year, it had resulted in a 4% increase in annual revenue from 5 minutes of work.
A visual onboarding experience resulted in a 57.6% increase in monthly revenue.
Another plugin of ours was growing well, but we knew it could do better. That’s when we worked on a new guided and visual on-boarding experience to show users what they could actually create with it, resulting in an increase in conversions from free to premium of 57%.
Broaden your reach and amplify your voice.
As a business in the ever-evolving WordPress ecosystem, it is important to reach as wide an audience as possible. By working with us, you can amplify your voice in the industry through a published product review at the end of our analysis phase.
Our team has the expertise and resources to help you broaden your reach by promoting your brand to a wider audience and effectively communicating your message.
"A 360 approach for improving every aspect of your product business."
Adrian Spiac
Co-Founder and CEO at Cozmoslabs
"As product creators constantly focused on providing more value, the Opportunity Analysis gave us a birds-eye view on things that can be improved with each type of interaction potential customers have with our products.
Even if you think you know every improvement your business requires, OA will still reveal many quick wins. It’s structured and actionable, offering a 360 approach for improving every aspect of your product business."
Even if you think you know every improvement your business requires, OA will still reveal many quick wins. It’s structured and actionable, offering a 360 approach for improving every aspect of your product business."
You've built the product.
It’s selling. The features seem good enough. The marketing is kind of there.
But something hasn’t clicked. It could be doing better and you know it.
User feedback isn’t enough. Friends and family are sugar-coating it.
You may think you know what needs to be done, but you’d like someone else to confirm your suspicions before you go all in on your next idea.
You need real, no-holds-barred feedback.
That’s why we’re launching an honest, unbiased, half-glass-empty kind of analysis.
We’re here to be the kind of customers that put up a wall between you and their wallet.
Having reviewed hundreds of products at WP Mayor, and also developed, marketed, and sold two successful WordPress plugins of our own, we’ve seen what it takes to build something great.
We’ve also gone down the wrong road without realizing it. Without having someone to give us this kind of guidance, that project failed, costing us time and money. We learnt more from this experience than any of the positives mentioned above.
So our goal now is to help you discover your missed opportunities and potential pitfalls.
Let us be your accountability partner.
The Opportunity Analysis consists of 3(+1) parts.
1. Customer Experience Analysis
How your customers find you, the onboarding experience, and how you continue to deliver and show value beyond the first point of contact.
- Search for a solution in your market to see how long it takes to find you.
- Read through your marketing copy to understand what you offer.
- Buy your product and experience the checkout process.*
- Install your solution and understand how it works without any help.
- Test your product and see how easy or complicated it is to use.
- Determine whether we'd keep the product or look for an alternative.
*You will provide a 100% off coupon code for us to make the purchase from your website.
Goal: Refine the experience
2. Marketing Analysis
Missed opportunities in your website content, pricing strategy, readme, and beyond, that could have a significant impact on your bottom line.
- Homepage analysis, including the hero section and overall flow.
- Pricing strategy suggestions, including tiers, prices, and structure.
- Blog review, including publishing frequency, relevancy, etc.
- Upsell opportunities, both on your website and in your product.
- Integration possibilities, either directly in the product or otherwise.
Goal: Increase conversions
3. UI Design Analysis
Fine-tuning your design to make it transparent. Once someone starts using your product without asking questions, you’ve hit the spot.
- Evaluate the overall UI design of the product in various areas.
- Break down the emphasis placed on UI elements and their importance.
- Determine the native or alien feel of your solution within WP admin.
- Analyze the upsell elements and how they are emphasized discretely.
- Discover potential accessibility issues that need addressing by experts.
- And as we always do, find the missing pixel that you may have missed.
Goal: Improve user retention
(+1). Product Review
We will publish a full product review on our blog, sharing only the most relevant information for your potential customers.
You can find more information about this process on our Product Review page.
The people you'll be working with.
Each with different strengths, our team looks at your product from different perspectives and with multiple sets of eyes. This gives us a unique opportunity to delve deeper into what you’re offering, discuss our personal opinions, and come up with a better understanding of what’s needed.
Meet the people you’ll be working with…
Mark
He has been in the digital product space since 2014. Having worked in customer support, project management, UI/UX design, Mark is now the CEO of RebelCode, the team behind WP Mayor, Spotlight Instagram Feeds, and WP RSS Aggregator.
Mark is the one who tests a new update, and within a few minutes, notes down the missing pixel, a new feature idea for the future, or a new upsell opportunity that was previously missed.
Jessie
As WP Mayor's Editorial Manager and a Support Specialist at Spotlight, Jessie is constantly researching products from every perspective. With plenty of experience in the WordPress space, she understands the market better than most.
Jessie is the one who sees what’s inside the box, what’s outside the box, and what should be packed up in a box and shipped to some island never to be seen again.
Gaby
With a Masters in Architecture and a keen eye for design, Gaby took that experience into digital products and has been the mastermind behind the beautiful websites and UI designs for both WP Mayor and Spotlight Instagram Feeds.
Gaby is the one with great posture, because she understands that design is the body language of your marketing, and she doesn’t slouch.
Our experiments.
Spotlight Instagram Feeds
Launched in June 2020, Spotlight is an Instagram gallery, shoppable feed, and link in bio solution currently used on 50,000+ websites, including major brands such as InterContinental Hotels & Resorts, Severin, DeLonghi, HEAD, and many more.
WP RSS Aggregator
Launched in 2014, WP RSS Aggregator is the most popular content curation and news aggregator solution for WordPress that currently powers 60,000+ websites from corporate intranets to national news organisations.
What's not included.
- Legal advice.
- UI designs.
- Marketing copy.
- Complete marketing plans.
- Company procedure analysis.
- Product market fit analysis.
We will do our utmost to help you find new and missed opportunities to improve your product and grow your business.
We do not guarantee an increase in sales or revenue through our recommendations and any changes you make are entirely at your own risk.
Keep in mind that what works for others might not necessarily work for you, which is why constant testing and analysis are so important.
More Testimonials
Trusted by 200+ business owners and marketing experts to deliver results that continues to pay dividends months and years into the future. Your growth is our priority.
WP Mayor have been writing articles about our plugins for over 4 years, and they always get excellent results. I have done this on a large number of WordPress-related sites and I can honestly say that WP Mayor's articles generate more sales than anywhere else. I have found that it's much more effective to have one article on WP Mayor than to have several articles on lower profile sites that have fewer visitors. This is because they already have excellent domain authority and a large audience of WordPress users, designers and developers. This makes a huge difference.
WP Mayor provides excellent promotional services. The content is quality and detailed, and the results from the content speak for themselves. They go above and beyond to ensure their services add value to the reader, the vendor, and their overall brand. Got a WordPress product to promote? WP Mayor should be one of your first choices.
You can trust the accuracy and honesty of WPMayor's reviews. They don't just list the features provided by your products. At WPMayor they test the plugins in detail and know how to identify the aspects that bring the most value to the user. In addition, they fully comply with the promised deadlines.
We are beyond satisfied with the result of the WP Mayor product analysis service. The key features of our WordPress plugin were tested and highlighted in detail, thus a clear vision of our product options was given to future users. Thank you for high-quality and well-described screenshots and honest feedback.
If you have a WordPress focused product or service I strongly recommend the promotional solutions provided by WP Mayor. In the past 5 years, we had a great and professional collaboration promoting our WordPress hosting services. WP Mayor helped us to spread the word about Kinsta in a qualified and efficient manner. We will definitely work with them again!
WP Mayor is a great partner to work with for promoting your WordPress product. Their site is a trusted name in WordPress, and their content is high-authority. We’ve worked with them on a number of client projects and keep coming back to recommend them more, and work with them again. Highly recommended!
Working with WP Mayor has been a delightful experience. We knew we made the right choice of partnering with them from the very first moment we started our collaboration. They had the patience to answer all our questions and to clarify all our concerns. The promotional article for our plugin was as great as their support. Highly detailed, impartial and helpful for readers. Suffice to say, we're looking forward to our next collaboration with WP Mayor.
It was a pleasure to work with the WP Mayor team. Their professional attitude and outstanding quality of work made the whole experience easy and hassle-free. When reviewing our new 3CX Live Chat plugin, they took their time to understand not only the product's surface level, but they also dug deep into the features and the value that the product brings to the end customer.
Working with WP Mayor was definitely a good choice for us. The professionalism, quickness and assertiveness made our company feel comfortable every time. The articles were clear, well written and they helped us learn how to communicate our brand voice and company values better. It also helped us achieve new audiences, targets and customers.
Human Presence engaged WP Mayor to develop unique content about our plugin. The staff at WP Mayor was incredibly responsive and the quality of work was second to none. Our entire organization was impressed with the final deliverables and the fast turnaround times.
WP Mayor has been nothing but a pleasure to work with. They're deeply knowledgeable about the WordPress ecosystem, and that sets them apart.
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Frequently Asked Questions
We promise to deliver long-term value, not a quick fix.
After more than a decade of testing and reviewing WordPress products and services, as well as launching two successful products of our own, we noticed many businesses and products that were lacking in one area or another.
Whether it’s because the founder is a solo developer with no marketing experience or the team behind a product has simply run out of ideas or inspiration, consistently coming up with fresh ideas is not easy.
While building our own products, we had a few people guiding us along the way and pointing out potential opportunities and pitfalls. That guidance saves us years of experience and lessons learned, in turn saving us time and money.
That’s why we created the Opportunity Analysis to help others who might be in this situation.
We will deliver a no-holds-barred, honest, and direct analysis of your customer experience, marketing, and UI design based on our personal experiences as well as the lessons we’ve learned from hundreds of product businesses over the years, along with the appropriate recommended next steps.
You will then take that feedback and act on it to improve your business for months and years to come.
Absolutely. Please book a time here.
We understand that this isn’t a small investment, so we’re available for a free consultation call where you can ask us any questions you may have before getting started.
Yes, the Product Review ($650 value) is included in the price of the full Opportunity Analysis.
The Product Review is included as part of this Opportunity Analysis, however, you have a 6-month window during which to avail yourself of this service.
We understand that you might want to act on some or all of the feedback and recommendations in our analysis reports before having a review published publically on our blog. That’s why we introduced this 6-month window for you to make the necessary changes.
Find Your Next Opportunity Today
Click on the button below to start your order. Once the payment is completed, you will be provided with a short form to fill in. This will help us to collect the information we need to start analysing your product and prepare the analysis reports. We will then get to work and present our findings to you within 2 to 4 weeks.