Supplement Your Existing Content with WP RSS Aggregator

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Writing great content for your website isn’t as easy as it sounds. In order to successfully build a thriving web presence for your business or blog, you’ll have to put in a lot of regular time and effort into content creation. In this post, we'll show you how to supplement your existing content with the WP RSS Aggregator plugin.
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Writing great content for your website isn’t as easy as it sounds.

In order to successfully build a thriving web presence for your business or blog, you’ll have to put in a lot of regular time and effort into content creation. Ultimately, content is what helps your website rank better in search engine results and bring in more traffic.

Although original content will, undoubtedly, rank better from an SEO perspective, importing content from high-authority sites through RSS will also help bring in traffic. By aggregating useful, related articles on your website, you’ll be able to supplement your site’s existing content and deliver more value to your viewership. With this in mind, I’ll show you how you can supplement your existing content with the WP RSS Aggregator plugin.

Let’s take a look at WP RSS Aggregator before we begin.

Why WP RSS Aggregator

WP RSS Aggregator is the most popular RSS feed importer in the WordPress space. This incredibly powerful tool enables webmasters to import both RSS and Atom feeds taken from different sources and display them on your website.

Instead of manually importing posts from different websites, with WP RSS Aggregator, you can set up this plugin on your website, sit back, and relax while your website is populated with related content.

The WP RSS Aggregator core plugin is available free for download. It enables users to aggregate an unlimited number of feeds of multiple sources. And when it’s time to take things up a notch, you can purchase its premium add-ons to enhance the plugin’s core functionality.

Content for Your Website

Quality content ensures that your site’s average session duration will go up implying that viewers are staying on your website longer. Delivering quality content, however, is far more difficult that it sounds. Luckily, it’s one of those things that has a workable, fool-proof shortcut. Instead of spending countless ours writing blog posts that drive user engagement and have the potential to attract readers, why not import posts to supplement your existing content?

Does RSS Affect SEO?

Supplementing your site’s content with RSS feeds has both a positive and negative impact on its SEO ranking. The relevant, imported content increases keyword visibility in your blog post which boosts its ranking in search engine results. In addition to this, search engines also factor when the article was published into their algorithm. If you’re importing a blog post that was published, say a week ago, your site will rank better in the results. However, since you’re publishing content that isn’t 100% unique, your site will experience some negative SEO ranking, as well.


In a nutshell, RSS feeds do in fact help your site rank better in search engines albeit in a less direct way than original content would. This also ensures that the content you’re importing isn’t static – that it keeps updating. Automatically importing fresh content on your website ensures that your site won’t fall behind in SEO. With WP RSS Aggregator’s Feed to Post add-on, you can set up a canonical link which allows you to notify search engines about the original source of the content.

What Kind of Content Can You Import

WP RSS Aggregator is an all-in-one RSS feeds importer for WordPress. With this plugin installed, you can import all kinds of content on your website – text, images, videos, and multimedia files. Let’s take a look at some of the use case scenarios in which you could use the WP RSS Aggregator plugin to supplement your site’s existing content:

  • Fetch the latest Photos from Instagram – If you’re an active member of the Instagram community and would like to share your latest photos with your personal blog’s readers then you can import them directly to your website using the WP RSS Aggregator. Be sure to check out our guide on How to Import Posts from Your Old CMS to WordPress for more information.
  • Show Job Listings – A great example of this is our own site! That’s right. We use WP RSS Aggregator on WP Mayor to import and aggregate WordPress jobs from multiple sources.
  • Publish a Weekly Newsletter – Those of you who are operating a small business might want to publish a weekly newsletter that helps you stay in touch with your customers. WP RSS Aggregator lets you do this in a few simple steps.
  • Showing Articles from Other Sites on a Network – WordPress’ multisite feature is a great way to manage multiple sites. And with WP RSS Aggregator helping you out, you can auto-post the latest content directly to all of your blogs. Mobile Nations uses the plugin to keep their readers up to date with the latest happenings from their multisite network.

For additional use case scenarios, be sure to check out WP RSS Aggregator’s complete list for more creative ideas!

Importing Content With WP RSS Aggregator

While you can find relevant posts manually and then upload them to your website one by one, importing them with the WP RSS Aggregator plugin makes things infinitely easier. For starters, it takes all of the manual work out of content curation. In this section, we’ll walk you through a step by step process of supplementing your existing content with the WP RSS Aggregator plugin.

To get started, log into your WordPress site and make sure the WP RSS Aggregator plugin is activated. For the purpose of this demonstration, I’ll import posts from WPKube.

Add a New Feed Source

Step 1: Navigate to RSS Aggregator > Add New from the WordPress dashboard to add a new feed source.

Step 2: Add a name for the new feed source. Since we’re importing from WPKube, we’ll call it WPKube Posts.

Feed source name.
Give the new feed source a name.

Step 3: Add in the Feed Source Details where the RSS aggregator will import the content from:

  • The URL determines the feed source.
  • Limit allows you to specify how many posts you’d like to import at a time.
  • Select Link to enclosure if you’d like the feed items to link to the URL in the enclosure tag.
  • Tick the Unique titles only box if you only want to display feed items with unique titles.

Step 4: Click the Validate feed link below the URL box to make sure the feed source is valid.

Validate the feed source.
Make sure the feed is valid.

Step 5: Click the Publish Feed button to finish.

Publish the Feed Source

By now we’ve created a new feed source which will store the imported posts from WPKube. Now, we’re going to publish the posts on our website.

Step 1: Navigate to Posts > Add New from the WordPress dashboard to create a new post.

Step 2: Give the new post a name.

Step 3: Click the WP RSS Aggregator shortcode icon in the post text editor to generate a shortcode.

Generate shortcode.
Generate a shortcode to display the imported feeds.

Step 4: Select the feed source you’d like to display.

Step 5: Click the Add shortcode button to continue. You’ll notice a shortcode is added to the post text editor.

Step 6: Click the Publish button to publish the RSS feed on your website. It should look something like this:

Preview of the imported posts.

You can mess around with WP RSS Aggregator’s display settings by trying out the different shortcode variations.

Feed to Post on WP RSS Aggregator

Feed to Post is a premium add-on for WP RSS Aggregator that enables webmasters to import feeds directly as post types. Once you’ve installed and activated the add-on, all you have to do is configure its settings and you’re good to go.

Step 1: Navigate to RSS Aggregator > Settings > Feed to Post from the WordPress dashboard.

Step 2: Configure the Feed to Post settings. (This comprehensive guide has in-depth information.)

The Feed to Post settings page.
The Feed to Post settings page.

Step 3: Click the Save Settings button to continue.

Feed to Post implementation.
Saved as individual posts with Feed to Post.

Wrapping It Up

Supplementing your site’s existing content by importing related posts from various sources is a great way to deliver value to readers and maintain good SEO practices. WP RSS Aggregator makes this possible by integrating canonical links and ensuring that your site ranks well on search engines.

We walked you through a step by step tutorial on how to import posts directly onto your site using WP RSS Aggregator. We also showed you how you can use the premium Feed to Post add-on to save each article as an individual post. Hopefully, you’re in a good position now to take things further and try it out for yourself.

Were you able to import content from multiple sources to supplement your site’s existing content? We’d love to hear all about your experience, so let us know by commenting below!

Rafay Saeed Ansari

Rafay is an entrepreneur, computer scientist, professional writer for several high-traffic websites, and founder of Blogginc. He provides byline and ghost-writing services for digital and brick-and-mortar businesses with a focus on web development, WordPress, and entrepreneurship.

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