Placing ads strategically and effectively on a WordPress site requires effective management of the ads. Ad plugins for WordPress handle these management activities. Some WordPress themes provide ad management, but if you need more functionality, or your theme doesn’t have ad management features, consider an Ad Manager plugin. These plugins offer varying degrees of functionality Many of them allow you to display affiliate banners, sell advertising space, run Google AdSense, rotate ads, etc.
If you’re ready to turn your passion for blogging into a money maker, here are some great monetization options to leverage your blog’s traffic. Blogging offers a matrix of opportunities to generate an income if you build the right platform. With nearly 31 million US bloggers, competition is stiff, but with the right strategy, monetizing your blog can be a game changer and can potentially put you in the top 2 percent of bloggers who are able to make a full-time living at it.
A majority of online publishers and professional bloggers rely on text and banner advertising as their primary source of income. Think about it, if it were not for ad revenue, what incentive would publishers even have to bring us the content that they do? How would they manage to cover their expenses, let alone be profitable? Increasingly, advertisers are decreasing their display ad budgets and spending it on other things such as social media and content marketing.