Looking for a Google Analytics alternative? In this Matomo Analytics for WordPress review, I’ll be taking a look at one of the better Google Analytics alternatives for WordPress users. It’s an open-source solution that puts you 100% in control over all your data, while letting you access all of your stats right from your WordPress dashboard.
Google Analytics was launched by Google in 2005 to provide a service with which you can know your audience, trace your customer path and see what they’re all up to.
Ever since its introduction it has grown and developed, providing new and better ways of tracking and of showing you all the statistics you might want.
With both WordPress and Google Analytics growing at such a rapid rate it was only a matter of time before someone found a way of combining the two. Hence, Google Analytics plugins.