I am currently working on some site redesigns and as usual, I started to take a look around for some inspiration. It was then that I came across ‘Design for Conversions’, by Brian Casel.
Now this is not your typical web design book, what caught my eye is that Brian is specifically talking about design for a particular purpose, in this case conversions. In reality, we all want better conversions for our sites, don’t we? However not all design books and resources take that into consideration.