In late 2016 we were looking into ways we can increase revenue for our WP RSS Aggregator plugin. As part of this research, I came across the idea of cart recovery. This is the process of recovering abandoned carts through follow-up emails. An abandoned cart is when a customer adds one of your products to their cart, but never finalises the payment. We were noticing that cart abandonment was higher than we wanted it to be (isn’t it always?), so we wanted to fix that. We asked and looked around for the right solution to fit in with EasyDigitalDownloads, the…
You already worked a lot on your WooCommerce store. You have enthusiastic customers, awesome product, and growing amount of sales. At this glorious moment something just gets behind your back and attacks you – this monster is called shopping cart abandonment.
This is a step-by-step guide to tackle cart abandonment and earn a lot more with your WooCommerce store.