InTrigger is the smart conversion / lead generation booster. The plugin allows you to deploy contextualized and smart scenarios at the heart of your content, with a full control on marketing pressure. Definitely a breathe of fresh air in the lead generation landscape.
For the moment, think about what you feel is the most important part of your eCommerce store. How do you spend your time on a regular basis, and what are the tools you implement to improve your sales throughout the week? Those are some tough questions, because there are so many essential areas to optimize on your site.