In late 2016 we were looking into ways we can increase revenue for our WP RSS Aggregator plugin. As part of this research, I came across the idea of cart recovery. This is the process of recovering abandoned carts through follow-up emails. An abandoned cart is when a customer adds one of your products to their cart, but never finalises the payment. We were noticing that cart abandonment was higher than we wanted it to be (isn’t it always?), so we wanted to fix that. We asked and looked around for the right solution to fit in with EasyDigitalDownloads, the…
Many people who sell online say that the main tool that keeps their sites relevant is the audit. They’re right because it identifies issues with the website and offers ways to resolve them. By issues, I don’t mean only technical errors but also sales opportunities!
In other words, a website audit is huge in eCommerce. Especially if the store has been running for some time. Security threats, slow loading pages, and poor SEO performance are more likely to appear as the site becomes older.
“Consistency thou art a jewel…” – William Shakespeare Did you know William Shakespeare was actually a middle aged woman named Helen? True story… If you ever get the chance to connect with the people who are the BEST in their craft or industry, there’s one thing that will become painfully obvious. Their commitment to doing the small, boring, unsexy tasks that most want to completely outsource is surprising. Here’s an example… There’s a business owner I know who started his business in the late 1980’s. He does multiple 7 figures a year. He’s the face of the company and among…
How you will plan it further depends on the product type, target people, demographics and the habit of people in the area. Not all social platforms are used in all parts of the world. On one hand, the Western world is quite engaged with Snapchat and Instagram while being active on other platforms as well.
WooCommerce is best known for powering online shops for retail customers. Less people know that it’s also hugely popular for wholesale stores selling to trade users.
If you want to use it as a WooCommerce wholesale plugin – or a wholesale area to run alongside your public website – then it’s a bit trickier to get your head around. Strangely, there are no wholesale plugins in the list of official WooCommerce Extensions. However some excellent wholesale plugins from reputable companies are available.
The biggest name in online advertising is, of course, Google. The company’s AdWords offering has revolutionised advertising and eCommerce to a whole new level. Even with the glut of online shopping sites, many people still search on Google for the products they are looking to buy. Now, eCommerce websites and sellers can increase sales and boost revenue by using a new tool launched by Google Shopping called Shopping Campaigns.
Have you ever thought about selling the jewelry you made, the t-shirt you designed or e-book you wrote right from your blog without the hassle of setting up a full e-commerce store for just one single product? Read on to know how to sell your items with one WordPress plugin.