Google Analytics was launched by Google in 2005 to provide a service with which you can know your audience, trace your customer path and see what they’re all up to.
Ever since its introduction it has grown and developed, providing new and better ways of tracking and of showing you all the statistics you might want.
With both WordPress and Google Analytics growing at such a rapid rate it was only a matter of time before someone found a way of combining the two. Hence, Google Analytics plugins.
Tracking your website’s traffic and analyzing reports gives you valuable insights how your website is doing, what your visitors are most clicking on, what they are searching for, and a lot of other data that you can use to get the most out of it.
Google Analytics is second to none when it comes to statistics,data collection,analysis and reporting. It’s the first choice of millions of users, website owners and digital marketing professionals, which allows them to measure and fully monitor the performance of their websites.