We’ve all heard how important it is to rank well with Google and how vital it is to take SEO seriously if you want your website to be a success, so what can you do to rank higher on Google’s search index? Well, there are a few things that can be done to move up the rankings, but in this post I’ll be discussing a particular aspect of them – HTTPS. It’s only been introduced last year and so far has a minimal impact on your ranking, but it’s importance is growing.
Google has recently announced that whether or not a website is using HTTPS (HTTP over TLS) will be a ranking signal as we go forward. Right now it’s not so important for ranking however it will progressively become more important in the coming years. Thus, the onus is on website owners to start making the move right now towards HTTPS.